W3C Design Tokens
3 filesCross-tool design-token spec (DTCG/W3C). Light + dark mode siblings.
Webflow
Webflow is a visual web-development platform — a designer canvas on top of a production website builder, with CMS, e-commerce, hosting, and (since 2023) a marketing platform layer. The brand voice is design-first, developer-aware, and professional. Visually, the identity is the wordmark in Webflow Blue (#4353FF) on a clean white canvas with near-black body text.
1 palette 3 fonts 0 assets 8 rules
Preview prompt
Use the [email protected] brand from brand-atoms.com.
Fetch https://brand-atoms.com/dist/brands/webflow/1.0.0/json/brand.json
and apply its role mappings (primary, accent, identity, etc.),
reference the fonts in references.fonts, and honor every rule where
severity is "error". Surface any deviation you choose to make.Downloads
All converter outputs for [email protected]. Served from
/dist/brands/webflow/1.0.0/.
JSON
1 filePlain JSON mirror of the resolved brand — palette, fonts, roles, rules.
CSS variables
1 fileCSS custom properties on :root with prefers-color-scheme dark.
SCSS
1 fileSCSS variables + Sass maps for swatches, roles, and fonts.
Tailwind config
1 fileTailwind v3 theme.extend.colors + fontFamily.
Figma Tokens
1 fileFigma Tokens plugin JSON (Tokens Studio compatible).
Swift
1 fileSwift enums for SwiftUI / UIKit color + font tokens.
Kotlin / Compose
1 fileKotlin objects for Jetpack Compose color + typography tokens.
Markdown guide
1 fileHuman-readable brand guide. Same source as the on-page Brand Guide.
Brand Guide
Inline rendering of the Markdown brand guide. Same source as the
markdown/brand-guide.md download.
Webflow
Webflow is a visual web-development platform — a designer canvas on top of a production website builder, with CMS, e-commerce, hosting, and (since 2023) a marketing platform layer. The brand voice is design-first, developer-aware, and professional. Visually, the identity is the wordmark in Webflow Blue (#4353FF) on a clean white canvas with near-black body text.
Tags: saas, no-code, webflow, design-tools, web-development
Atoms
Palette
Webflow · [email protected] · Proprietary — All Rights Reserved
Webflow's brand palette, anchored on Webflow Blue (#4353FF) — the signature indigo-blue that carries the wordmark and the "WF" mark. The institutional voice pairs that blue with a clean white canvas and near-black body text on marketing surfaces. Where competing no-code builders lean on multi-color identities, Webflow commits to a single confident indigo with disciplined neutrals.
Fonts
| Role | Font | License | Classification |
|---|---|---|---|
heading |
Inter ([email protected]) |
OFL-1.1 | sans-serif |
body |
Inter ([email protected]) |
OFL-1.1 | sans-serif |
mono |
JetBrainsMono Nerd Font ([email protected]) |
OFL-1.1 | monospace |
Swatches
| ID | Name | Value |
|---|---|---|
webflow-blue |
Webflow Blue | #4353FF |
webflow-white |
Webflow White | #FFFFFF |
webflow-black |
Webflow Black | #080F25 |
webflow-canvas-dark |
Webflow Canvas Dark | #0E1330 |
webflow-surface-light |
Webflow Surface Light | #F5F6FB |
webflow-surface-dark |
Webflow Surface Dark | #1B2046 |
webflow-text-secondary |
Webflow Text Secondary | #3F4156 |
webflow-text-tertiary |
Webflow Text Tertiary | #7A7D94 |
webflow-blue-hover |
Webflow Blue Hover | #6371FF |
Mode role mappings
Light mode
| Role | Swatch | Hex |
|---|---|---|
background |
webflow-white |
#FFFFFF |
surface |
webflow-surface-light |
#F5F6FB |
surface-elevated |
webflow-white |
#FFFFFF |
text-primary |
webflow-black |
#080F25 |
text-secondary |
webflow-text-secondary |
#3F4156 |
text-tertiary |
webflow-text-tertiary |
#7A7D94 |
primary |
webflow-blue |
#4353FF |
primary-hover |
webflow-blue-hover |
#6371FF |
accent |
webflow-blue |
#4353FF |
accent-hover |
webflow-blue-hover |
#6371FF |
warning |
webflow-blue |
#4353FF |
warning-hover |
webflow-blue-hover |
#6371FF |
error |
webflow-blue |
#4353FF |
success |
webflow-blue |
#4353FF |
Dark mode
| Role | Swatch | Hex |
|---|---|---|
background |
webflow-canvas-dark |
#0E1330 |
surface |
webflow-surface-dark |
#1B2046 |
surface-elevated |
webflow-surface-dark |
#1B2046 |
text-primary |
webflow-white |
#FFFFFF |
text-secondary |
webflow-text-tertiary |
#7A7D94 |
text-tertiary |
webflow-text-secondary |
#3F4156 |
primary |
webflow-blue |
#4353FF |
primary-hover |
webflow-blue-hover |
#6371FF |
accent |
webflow-blue |
#4353FF |
accent-hover |
webflow-blue-hover |
#6371FF |
warning |
webflow-blue |
#4353FF |
warning-hover |
webflow-blue-hover |
#6371FF |
error |
webflow-blue |
#4353FF |
success |
webflow-blue |
#4353FF |
Brand semantic roles
Colors
| Role | Swatch | Hex |
|---|---|---|
identity |
webflow-blue |
#4353FF |
on-identity |
webflow-white |
#FFFFFF |
primary |
webflow-blue |
#4353FF |
primary-hover |
webflow-blue-hover |
#6371FF |
accent |
webflow-blue |
#4353FF |
accent-hover |
webflow-blue-hover |
#6371FF |
success |
webflow-blue |
#4353FF |
warning |
webflow-blue |
#4353FF |
error |
webflow-blue |
#4353FF |
background-light |
webflow-white |
#FFFFFF |
background-dark |
webflow-canvas-dark |
#0E1330 |
surface-light |
webflow-surface-light |
#F5F6FB |
surface-dark |
webflow-surface-dark |
#1B2046 |
text-primary-light |
webflow-black |
#080F25 |
text-primary-dark |
webflow-white |
#FFFFFF |
Typography
| Role | Font role key |
|---|---|
display |
heading |
prose |
body |
code |
mono |
Rules
🛑 error (6)
colorChoice → logo.mark
- allowed: webflow-blue, webflow-white, webflow-black
- forbidden: any-non-brand-color
The Webflow wordmark renders in Webflow Blue on light surfaces and in white on dark surfaces. Recoloring the wordmark into off-brand hues violates Webflow's brand-use guidance.
forbiddenTreatment → logo
- treatments: stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill
Webflow's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the wordmark.
contrastRatio → text-primary
- against:
background - minRatio:
4.5 - standard:
WCAG-AA
WCAG 2.1 Level AA contrast minimum for body text. Webflow Black (#080F25) on Webflow White (#FFFFFF) clears AA at very high contrast.
variantSelection → logo
- use:
logo-light - when:
backgroundColorScheme="dark"
On dark surfaces, use Webflow's documented light-fill wordmark variant; do not invert the blue wordmark on the fly.
contextRestriction → roles.colors.identity
- forbiddenContexts: product-of-competitor, merchandise, endorsement-implication, company-name-or-domain
Webflow's trademark guidance forbids use of the Webflow name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.
accessibilityRequirement → *
- standard:
WCAG-AA - criterion:
1.4.3
WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Webflow-skinned surfaces must clear AA on body text.
⚠️ warning (1)
enumMembership → typography.heading.fontWeight
- allowed: 500, 600, 700
Webflow's marketing surfaces render headings in the 500–700 band; lighter weights undermine the confident, design-first voice of the brand.
💡 recommendation (1)
compositionConstraint → roles.colors.identity
- pairsWith: webflow-white, webflow-black, webflow-surface-light
Webflow Blue is calibrated to read on white and near-black. Pairing it with another saturated hue at the same weight breaks the focused, design-first voice of the brand surface.
Provenance
- Source: https://webflow.com/press
- License:
Proprietary — All Rights Reserved - Attribution: Webflow and the Webflow logo are trademarks of Webflow, Inc. The primary brand color Webflow Blue (#4353FF) is documented on Webflow's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Webflow name and mark is governed by Webflow's brand-use guidance at webflow.com/press.
- Imported:
2026-05-18 - Notes: Webflow's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog.
Generated by the brand-atoms converter. Source: [email protected] from the encyclopedia.
Components — same template, themed by Webflow
Every block below renders from the resolved palette + font references on this brand. Swap the brand and the same template re-themes — no per-brand component code required.
Webflow
A clear hierarchy in Webflow's typeface
Tertiary heading — supporting structure
Body copy renders in the brand's prose font on the brand's background.
Inline links and highlighted phrases pick up
the brand's primary and highlight roles. Code spans like brand.references.palette
fall back to the monospace face.
A blockquote uses the brand's accent color as its rule. Useful for pulling tagline copy out of running prose.
Bulleted list
- Bullet markers inherit the brand's primary color.
- Item spacing reads as a deliberate vertical rhythm.
- Nested items still resolve to the same primary.
- Second-level item using the accent.
- Third bullet wraps cleanly at narrow widths.
Numbered list
- Open the brand's resolved spec.
- Apply roles to the component template.
- Render the surface in the brand's identity.
- Audit the output against the typed rules.
Callout boxes
Info
Neutral status — provides supplemental context without urgency. Uses the brand's primary as the rule.
Success
Confirms a completed action — palette role success determines the rule color.
Warning
Calls out something that needs attention but isn't an error — palette role warning.
Error
Surfaces a failure that blocks progress — palette role error. Use sparingly.
Table
| Role | Resolves to | Mode |
|---|---|---|
| primary | brand color #1 | light + dark |
| accent | brand color #2 | light + dark |
| warning | brand warning | light + dark |
| error | brand error | light + dark |
Atoms
Brand semantic roles
Brand-level role overrides on top of palette-default mappings. Each role resolves to a concrete swatch or font reference.
Colors
accent
→ webflow-blue #4353FF accent-hover
→ webflow-blue-hover #6371FF background-dark
→ webflow-canvas-dark #0E1330 background-light
→ webflow-white #FFFFFF error
→ webflow-blue #4353FF identity
→ webflow-blue #4353FF on-identity
→ webflow-white #FFFFFF primary
→ webflow-blue #4353FF primary-hover
→ webflow-blue-hover #6371FF success
→ webflow-blue #4353FF surface-dark
→ webflow-surface-dark #1B2046 surface-light
→ webflow-surface-light #F5F6FB text-primary-dark
→ webflow-white #FFFFFF text-primary-light
→ webflow-black #080F25 warning
→ webflow-blue #4353FF Typography
code
→ mono JetBrainsMono Nerd Font display
→ heading Inter prose
→ body Inter Palette mode mappings (from webflow)
Light mode (14 roles)
accent
→ webflow-blue accent-hover
→ webflow-blue-hover background
→ webflow-white error
→ webflow-blue primary
→ webflow-blue primary-hover
→ webflow-blue-hover success
→ webflow-blue surface
→ webflow-surface-light surface-elevated
→ webflow-white text-primary
→ webflow-black text-secondary
→ webflow-text-secondary text-tertiary
→ webflow-text-tertiary warning
→ webflow-blue warning-hover
→ webflow-blue-hover Dark mode (14 roles)
accent
→ webflow-blue accent-hover
→ webflow-blue-hover background
→ webflow-canvas-dark error
→ webflow-blue primary
→ webflow-blue primary-hover
→ webflow-blue-hover success
→ webflow-blue surface
→ webflow-surface-dark surface-elevated
→ webflow-surface-dark text-primary
→ webflow-white text-secondary
→ webflow-text-tertiary text-tertiary
→ webflow-text-secondary warning
→ webflow-blue warning-hover
→ webflow-blue-hover Rules (8 typed constraints)
error · 6 rules
colorChoice logo.mark allowed webflow-blue, webflow-white, webflow-black forbidden any-non-brand-color The Webflow wordmark renders in Webflow Blue on light surfaces and in white on dark surfaces. Recoloring the wordmark into off-brand hues violates Webflow's brand-use guidance.
forbiddenTreatment logo treatments stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill Webflow's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the wordmark.
contrastRatio text-primary against background minRatio 4.5 standard WCAG-AA WCAG 2.1 Level AA contrast minimum for body text. Webflow Black (#080F25) on Webflow White (#FFFFFF) clears AA at very high contrast.
variantSelection logo use logo-light when backgroundColorScheme="dark" On dark surfaces, use Webflow's documented light-fill wordmark variant; do not invert the blue wordmark on the fly.
contextRestriction roles.colors.identity forbiddenContexts product-of-competitor, merchandise, endorsement-implication, company-name-or-domain Webflow's trademark guidance forbids use of the Webflow name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.
accessibilityRequirement * standard WCAG-AA criterion 1.4.3 WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Webflow-skinned surfaces must clear AA on body text.
warning · 1 rule
enumMembership typography.heading.fontWeight allowed 500, 600, 700 Webflow's marketing surfaces render headings in the 500–700 band; lighter weights undermine the confident, design-first voice of the brand.
recommendation · 1 rule
compositionConstraint roles.colors.identity pairsWith webflow-white, webflow-black, webflow-surface-light Webflow Blue is calibrated to read on white and near-black. Pairing it with another saturated hue at the same weight breaks the focused, design-first voice of the brand surface.
Provenance
- Source
- https://webflow.com/press
- License
Proprietary — All Rights Reserved- Attribution
- Webflow and the Webflow logo are trademarks of Webflow, Inc. The primary brand color Webflow Blue (#4353FF) is documented on Webflow's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Webflow name and mark is governed by Webflow's brand-use guidance at webflow.com/press.
- Imported
2026-05-18- Notes
- Webflow's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog.