{
  "id": "webflow",
  "version": "1.0.0",
  "name": "Webflow",
  "description": "Webflow is a visual web-development platform — a designer canvas on top of a production website builder, with CMS, e-commerce, hosting, and (since 2023) a marketing platform layer. The brand voice is design-first, developer-aware, and professional. Visually, the identity is the wordmark in Webflow Blue (#4353FF) on a clean white canvas with near-black body text.\n",
  "provenance": {
    "source": "https://webflow.com/press",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Webflow and the Webflow logo are trademarks of Webflow, Inc. The primary brand color Webflow Blue (#4353FF) is documented on Webflow's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Webflow name and mark is governed by Webflow's brand-use guidance at webflow.com/press.\n",
    "importedDate": "2026-05-18",
    "notes": "Webflow's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog.\n"
  },
  "tags": [
    "saas",
    "no-code",
    "webflow",
    "design-tools",
    "web-development"
  ],
  "palette": {
    "ref": "webflow@1.0.0",
    "swatches": [
      {
        "id": "webflow-blue",
        "name": "Webflow Blue",
        "value": "#4353FF",
        "description": "Signature indigo-blue. Primary brand color — used on the wordmark, the \"WF\" mark, primary CTAs, and key interactive surfaces.\n",
        "aliases": []
      },
      {
        "id": "webflow-white",
        "name": "Webflow White",
        "value": "#FFFFFF",
        "description": "Canvas on light surfaces; reversed wordmark fill.",
        "aliases": []
      },
      {
        "id": "webflow-black",
        "name": "Webflow Black",
        "value": "#080F25",
        "description": "Near-black body text on light backgrounds — Webflow's marketing-page text tone.",
        "aliases": []
      },
      {
        "id": "webflow-canvas-dark",
        "name": "Webflow Canvas Dark",
        "value": "#0E1330",
        "description": "Authored dark-mode canvas — deep neutral with a slight indigo cast aligned with the brand.",
        "aliases": []
      },
      {
        "id": "webflow-surface-light",
        "name": "Webflow Surface Light",
        "value": "#F5F6FB",
        "description": "Authored panel surface for light mode.",
        "aliases": []
      },
      {
        "id": "webflow-surface-dark",
        "name": "Webflow Surface Dark",
        "value": "#1B2046",
        "description": "Authored elevated surface on dark mode.",
        "aliases": []
      },
      {
        "id": "webflow-text-secondary",
        "name": "Webflow Text Secondary",
        "value": "#3F4156",
        "description": "Authored secondary text — neutral mid-gray on light canvas.",
        "aliases": []
      },
      {
        "id": "webflow-text-tertiary",
        "name": "Webflow Text Tertiary",
        "value": "#7A7D94",
        "description": "Authored tertiary / muted text.",
        "aliases": []
      },
      {
        "id": "webflow-blue-hover",
        "name": "Webflow Blue Hover",
        "value": "#6371FF",
        "description": "Authored softer Webflow Blue for hover / active states.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "webflow-white",
          "surface": "webflow-surface-light",
          "surface-elevated": "webflow-white",
          "text-primary": "webflow-black",
          "text-secondary": "webflow-text-secondary",
          "text-tertiary": "webflow-text-tertiary",
          "primary": "webflow-blue",
          "primary-hover": "webflow-blue-hover",
          "accent": "webflow-blue",
          "accent-hover": "webflow-blue-hover",
          "warning": "webflow-blue",
          "warning-hover": "webflow-blue-hover",
          "error": "webflow-blue",
          "success": "webflow-blue"
        }
      },
      "dark": {
        "roles": {
          "background": "webflow-canvas-dark",
          "surface": "webflow-surface-dark",
          "surface-elevated": "webflow-surface-dark",
          "text-primary": "webflow-white",
          "text-secondary": "webflow-text-tertiary",
          "text-tertiary": "webflow-text-secondary",
          "primary": "webflow-blue",
          "primary-hover": "webflow-blue-hover",
          "accent": "webflow-blue",
          "accent-hover": "webflow-blue-hover",
          "warning": "webflow-blue",
          "warning-hover": "webflow-blue-hover",
          "error": "webflow-blue",
          "success": "webflow-blue"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "webflow-blue",
      "on-identity": "webflow-white",
      "primary": "webflow-blue",
      "primary-hover": "webflow-blue-hover",
      "accent": "webflow-blue",
      "accent-hover": "webflow-blue-hover",
      "success": "webflow-blue",
      "warning": "webflow-blue",
      "error": "webflow-blue",
      "background-light": "webflow-white",
      "background-dark": "webflow-canvas-dark",
      "surface-light": "webflow-surface-light",
      "surface-dark": "webflow-surface-dark",
      "text-primary-light": "webflow-black",
      "text-primary-dark": "webflow-white"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "colorChoice",
      "target": "logo.mark",
      "severity": "error",
      "rationale": "The Webflow wordmark renders in Webflow Blue on light surfaces and in white on dark surfaces. Recoloring the wordmark into off-brand hues violates Webflow's brand-use guidance.\n",
      "allowed": [
        "webflow-blue",
        "webflow-white",
        "webflow-black"
      ],
      "forbidden": [
        "any-non-brand-color"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "Webflow's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the wordmark.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "on-busy-photo",
        "gradient-fill"
      ]
    },
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "WCAG 2.1 Level AA contrast minimum for body text. Webflow Black (#080F25) on Webflow White (#FFFFFF) clears AA at very high contrast.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On dark surfaces, use Webflow's documented light-fill wordmark variant; do not invert the blue wordmark on the fly.\n",
      "when": {
        "backgroundColorScheme": "dark"
      },
      "use": "logo-light"
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.identity",
      "severity": "error",
      "rationale": "Webflow's trademark guidance forbids use of the Webflow name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.\n",
      "forbiddenContexts": [
        "product-of-competitor",
        "merchandise",
        "endorsement-implication",
        "company-name-or-domain"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.identity",
      "severity": "recommendation",
      "rationale": "Webflow Blue is calibrated to read on white and near-black. Pairing it with another saturated hue at the same weight breaks the focused, design-first voice of the brand surface.\n",
      "pairsWith": [
        "webflow-white",
        "webflow-black",
        "webflow-surface-light"
      ]
    },
    {
      "type": "enumMembership",
      "target": "typography.heading.fontWeight",
      "severity": "warning",
      "rationale": "Webflow's marketing surfaces render headings in the 500–700 band; lighter weights undermine the confident, design-first voice of the brand.\n",
      "allowed": [
        "500",
        "600",
        "700"
      ]
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "error",
      "rationale": "WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Webflow-skinned surfaces must clear AA on body text.\n",
      "standard": "WCAG-AA",
      "criterion": "1.4.3"
    }
  ]
}