Sketch

Sketch is a Mac-native vector design tool that pioneered the modern app-design workflow — symbols, libraries, components, and Cloud handoff. The brand voice is craft-forward, precise, and Mac-aligned. Visually, the identity is the diamond mark in Sketch Yellow (#FDB300) on a clean white canvas with near-black body text. Where competing design tools commit to blues and purples, Sketch keeps its distinctive warm yellow.

1 palette 3 fonts 0 assets 8 rules saasdesign-toolssketchvector-design
Preview prompt
Use the [email protected] brand from brand-atoms.com.
Fetch https://brand-atoms.com/dist/brands/sketch/1.0.0/json/brand.json
and apply its role mappings (primary, accent, identity, etc.),
reference the fonts in references.fonts, and honor every rule where
severity is "error". Surface any deviation you choose to make.

Downloads

All converter outputs for [email protected]. Served from /dist/brands/sketch/1.0.0/.

Brand Guide

Inline rendering of the Markdown brand guide. Same source as the markdown/brand-guide.md download.

Sketch

[email protected]

Sketch is a Mac-native vector design tool that pioneered the modern app-design workflow — symbols, libraries, components, and Cloud handoff. The brand voice is craft-forward, precise, and Mac-aligned. Visually, the identity is the diamond mark in Sketch Yellow (#FDB300) on a clean white canvas with near-black body text. Where competing design tools commit to blues and purples, Sketch keeps its distinctive warm yellow.

Tags: saas, design-tools, sketch, vector-design

Atoms

Palette

Sketch · [email protected] · Proprietary — All Rights Reserved

Sketch's brand palette, anchored on Sketch Yellow (#FDB300) — the signature warm yellow-orange that has carried the diamond mark since the platform's early days. The institutional voice pairs that yellow with a clean white canvas and near-black body text on marketing surfaces. Where competing design tools commit to blues and purples, Sketch holds to a distinctive warm yellow.

Fonts

Role Font License Classification
heading Inter ([email protected]) OFL-1.1 sans-serif
body Inter ([email protected]) OFL-1.1 sans-serif
mono JetBrainsMono Nerd Font ([email protected]) OFL-1.1 monospace

Swatches

ID Name Value
sketch-yellow Sketch Yellow #FDB300
sketch-white Sketch White #FFFFFF
sketch-black Sketch Black #000000
sketch-canvas-dark Sketch Canvas Dark #1C1C1E
sketch-surface-light Sketch Surface Light #F5F5F7
sketch-surface-dark Sketch Surface Dark #2C2C2E
sketch-text-secondary Sketch Text Secondary #6E6E73
sketch-text-tertiary Sketch Text Tertiary #A1A1A6
sketch-yellow-hover Sketch Yellow Hover #FFC633

Mode role mappings

Light mode

Role Swatch Hex
background sketch-white #FFFFFF
surface sketch-surface-light #F5F5F7
surface-elevated sketch-white #FFFFFF
text-primary sketch-black #000000
text-secondary sketch-text-secondary #6E6E73
text-tertiary sketch-text-tertiary #A1A1A6
primary sketch-yellow #FDB300
primary-hover sketch-yellow-hover #FFC633
accent sketch-yellow #FDB300
accent-hover sketch-yellow-hover #FFC633
warning sketch-yellow #FDB300
warning-hover sketch-yellow-hover #FFC633
error sketch-yellow #FDB300
success sketch-yellow #FDB300

Dark mode

Role Swatch Hex
background sketch-canvas-dark #1C1C1E
surface sketch-surface-dark #2C2C2E
surface-elevated sketch-surface-dark #2C2C2E
text-primary sketch-white #FFFFFF
text-secondary sketch-text-tertiary #A1A1A6
text-tertiary sketch-text-secondary #6E6E73
primary sketch-yellow #FDB300
primary-hover sketch-yellow-hover #FFC633
accent sketch-yellow #FDB300
accent-hover sketch-yellow-hover #FFC633
warning sketch-yellow #FDB300
warning-hover sketch-yellow-hover #FFC633
error sketch-yellow #FDB300
success sketch-yellow #FDB300

Brand semantic roles

Colors

Role Swatch Hex
identity sketch-yellow #FDB300
on-identity sketch-black #000000
primary sketch-yellow #FDB300
primary-hover sketch-yellow-hover #FFC633
accent sketch-yellow #FDB300
accent-hover sketch-yellow-hover #FFC633
success sketch-yellow #FDB300
warning sketch-yellow #FDB300
error sketch-yellow #FDB300
background-light sketch-white #FFFFFF
background-dark sketch-canvas-dark #1C1C1E
surface-light sketch-surface-light #F5F5F7
surface-dark sketch-surface-dark #2C2C2E
text-primary-light sketch-black #000000
text-primary-dark sketch-white #FFFFFF

Typography

Role Font role key
display heading
prose body
code mono

Rules

🛑 error (6)

colorChoicelogo.mark

  • allowed: sketch-yellow, sketch-white, sketch-black
  • forbidden: any-non-brand-color

The Sketch diamond mark renders in Sketch Yellow as the canonical fill. Recoloring the mark into off-brand hues violates Sketch's brand-use guidance.

forbiddenTreatmentlogo

  • treatments: stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill

Sketch's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the diamond mark.

contrastRatiotext-primary

  • against: background
  • minRatio: 4.5
  • standard: WCAG-AA

WCAG 2.1 Level AA contrast minimum for body text. Sketch Black (#000000) on Sketch White (#FFFFFF) clears AA at 21:1. Note: Sketch Yellow on white fails AA for small text and should not be used as a body-text color.

variantSelectionlogo

  • use: logo-light
  • when: backgroundColorScheme="dark"

On dark surfaces, place the yellow diamond on the dark canvas (which clears AA at large sizes) or use a monochrome white variant for small wordmark lockups.

contextRestrictionroles.colors.identity

  • forbiddenContexts: product-of-competitor, merchandise, endorsement-implication, company-name-or-domain

Sketch's trademark guidance forbids use of the Sketch name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.

accessibilityRequirement*

  • standard: WCAG-AA
  • criterion: 1.4.3

WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Sketch-skinned surfaces must clear AA on body text; Sketch Yellow must not be used as a body-text color on light backgrounds because it fails AA.

⚠️ warning (1)

enumMembershiptypography.heading.fontWeight

  • allowed: 500, 600, 700

Sketch's marketing surfaces render headings in the 500–700 band; lighter weights undermine the craft-forward voice of the brand.

💡 recommendation (1)

compositionConstraintroles.colors.identity

  • pairsWith: sketch-white, sketch-black, sketch-canvas-dark
  • doesNotPairWith: sketch-surface-light

Sketch Yellow reads cleanly against pure white and against near-black; on a warm off-white surface the yellow loses separation and the mark muddies.

Provenance

  • Source: https://www.sketch.com/press
  • License: Proprietary — All Rights Reserved
  • Attribution: Sketch and the Sketch logo are trademarks of Sketch B.V. The primary brand color Sketch Yellow (#FDB300) is documented on Sketch's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Sketch name and mark is governed by Sketch's brand-use guidance at sketch.com/press.
  • Imported: 2026-05-18
  • Notes: Sketch's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog.

Generated by the brand-atoms converter. Source: [email protected] from the encyclopedia.

Components — same template, themed by Sketch

Every block below renders from the resolved palette + font references on this brand. Swap the brand and the same template re-themes — no per-brand component code required.

Sketch

A clear hierarchy in Sketch's typeface

Tertiary heading — supporting structure

Body copy renders in the brand's prose font on the brand's background. Inline links and highlighted phrases pick up the brand's primary and highlight roles. Code spans like brand.references.palette fall back to the monospace face.

A blockquote uses the brand's accent color as its rule. Useful for pulling tagline copy out of running prose.
Bulleted list
  • Bullet markers inherit the brand's primary color.
  • Item spacing reads as a deliberate vertical rhythm.
  • Nested items still resolve to the same primary.
    • Second-level item using the accent.
    • Third bullet wraps cleanly at narrow widths.
Numbered list
  1. Open the brand's resolved spec.
  2. Apply roles to the component template.
  3. Render the surface in the brand's identity.
  4. Audit the output against the typed rules.
Buttons
Callout boxes
Info

Neutral status — provides supplemental context without urgency. Uses the brand's primary as the rule.

Success

Confirms a completed action — palette role success determines the rule color.

Warning

Calls out something that needs attention but isn't an error — palette role warning.

Error

Surfaces a failure that blocks progress — palette role error. Use sparingly.

Table
Role Resolves to Mode
primarybrand color #1light + dark
accentbrand color #2light + dark
warningbrand warninglight + dark
errorbrand errorlight + dark

Atoms

Brand semantic roles

Brand-level role overrides on top of palette-default mappings. Each role resolves to a concrete swatch or font reference.

Colors

accent → sketch-yellow #FDB300
accent-hover → sketch-yellow-hover #FFC633
background-dark → sketch-canvas-dark #1C1C1E
background-light → sketch-white #FFFFFF
error → sketch-yellow #FDB300
identity → sketch-yellow #FDB300
on-identity → sketch-black #000000
primary → sketch-yellow #FDB300
primary-hover → sketch-yellow-hover #FFC633
success → sketch-yellow #FDB300
surface-dark → sketch-surface-dark #2C2C2E
surface-light → sketch-surface-light #F5F5F7
text-primary-dark → sketch-white #FFFFFF
text-primary-light → sketch-black #000000
warning → sketch-yellow #FDB300

Typography

code → mono JetBrainsMono Nerd Font
display → heading Inter
prose → body Inter

Palette mode mappings (from sketch)

Light mode (14 roles)

accent → sketch-yellow
accent-hover → sketch-yellow-hover
background → sketch-white
error → sketch-yellow
primary → sketch-yellow
primary-hover → sketch-yellow-hover
success → sketch-yellow
surface → sketch-surface-light
surface-elevated → sketch-white
text-primary → sketch-black
text-secondary → sketch-text-secondary
text-tertiary → sketch-text-tertiary
warning → sketch-yellow
warning-hover → sketch-yellow-hover

Dark mode (14 roles)

accent → sketch-yellow
accent-hover → sketch-yellow-hover
background → sketch-canvas-dark
error → sketch-yellow
primary → sketch-yellow
primary-hover → sketch-yellow-hover
success → sketch-yellow
surface → sketch-surface-dark
surface-elevated → sketch-surface-dark
text-primary → sketch-white
text-secondary → sketch-text-tertiary
text-tertiary → sketch-text-secondary
warning → sketch-yellow
warning-hover → sketch-yellow-hover

Rules (8 typed constraints)

error · 6 rules

colorChoice logo.mark
allowed sketch-yellow, sketch-white, sketch-black
forbidden any-non-brand-color

The Sketch diamond mark renders in Sketch Yellow as the canonical fill. Recoloring the mark into off-brand hues violates Sketch's brand-use guidance.

forbiddenTreatment logo
treatments stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill

Sketch's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the diamond mark.

contrastRatio text-primary
against background
minRatio 4.5
standard WCAG-AA

WCAG 2.1 Level AA contrast minimum for body text. Sketch Black (#000000) on Sketch White (#FFFFFF) clears AA at 21:1. Note: Sketch Yellow on white fails AA for small text and should not be used as a body-text color.

variantSelection logo
use logo-light
when backgroundColorScheme="dark"

On dark surfaces, place the yellow diamond on the dark canvas (which clears AA at large sizes) or use a monochrome white variant for small wordmark lockups.

contextRestriction roles.colors.identity
forbiddenContexts product-of-competitor, merchandise, endorsement-implication, company-name-or-domain

Sketch's trademark guidance forbids use of the Sketch name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.

accessibilityRequirement *
standard WCAG-AA
criterion 1.4.3

WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Sketch-skinned surfaces must clear AA on body text; Sketch Yellow must not be used as a body-text color on light backgrounds because it fails AA.

warning · 1 rule

enumMembership typography.heading.fontWeight
allowed 500, 600, 700

Sketch's marketing surfaces render headings in the 500–700 band; lighter weights undermine the craft-forward voice of the brand.

recommendation · 1 rule

compositionConstraint roles.colors.identity
pairsWith sketch-white, sketch-black, sketch-canvas-dark
doesNotPairWith sketch-surface-light

Sketch Yellow reads cleanly against pure white and against near-black; on a warm off-white surface the yellow loses separation and the mark muddies.

Provenance

Source
https://www.sketch.com/press
License
Proprietary — All Rights Reserved
Attribution
Sketch and the Sketch logo are trademarks of Sketch B.V. The primary brand color Sketch Yellow (#FDB300) is documented on Sketch's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Sketch name and mark is governed by Sketch's brand-use guidance at sketch.com/press.
Imported
2026-05-18
Notes
Sketch's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog.