{
  "id": "sketch",
  "version": "1.0.0",
  "name": "Sketch",
  "description": "Sketch is a Mac-native vector design tool that pioneered the modern app-design workflow — symbols, libraries, components, and Cloud handoff. The brand voice is craft-forward, precise, and Mac-aligned. Visually, the identity is the diamond mark in Sketch Yellow (#FDB300) on a clean white canvas with near-black body text. Where competing design tools commit to blues and purples, Sketch keeps its distinctive warm yellow.\n",
  "provenance": {
    "source": "https://www.sketch.com/press",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Sketch and the Sketch logo are trademarks of Sketch B.V. The primary brand color Sketch Yellow (#FDB300) is documented on Sketch's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Sketch name and mark is governed by Sketch's brand-use guidance at sketch.com/press.\n",
    "importedDate": "2026-05-18",
    "notes": "Sketch's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog.\n"
  },
  "tags": [
    "saas",
    "design-tools",
    "sketch",
    "vector-design"
  ],
  "palette": {
    "ref": "sketch@1.0.0",
    "swatches": [
      {
        "id": "sketch-yellow",
        "name": "Sketch Yellow",
        "value": "#FDB300",
        "description": "Signature warm yellow-orange. Primary brand color — used on the diamond mark, the wordmark accent, and key brand surfaces.\n",
        "aliases": []
      },
      {
        "id": "sketch-white",
        "name": "Sketch White",
        "value": "#FFFFFF",
        "description": "Canvas on light surfaces; reversed wordmark fill.",
        "aliases": []
      },
      {
        "id": "sketch-black",
        "name": "Sketch Black",
        "value": "#000000",
        "description": "Wordmark on light backgrounds; near-black body text.",
        "aliases": []
      },
      {
        "id": "sketch-canvas-dark",
        "name": "Sketch Canvas Dark",
        "value": "#1C1C1E",
        "description": "Authored dark-mode canvas — macOS-aligned neutral near-black.",
        "aliases": []
      },
      {
        "id": "sketch-surface-light",
        "name": "Sketch Surface Light",
        "value": "#F5F5F7",
        "description": "Authored panel surface for light mode.",
        "aliases": []
      },
      {
        "id": "sketch-surface-dark",
        "name": "Sketch Surface Dark",
        "value": "#2C2C2E",
        "description": "Authored elevated surface on dark mode.",
        "aliases": []
      },
      {
        "id": "sketch-text-secondary",
        "name": "Sketch Text Secondary",
        "value": "#6E6E73",
        "description": "Authored secondary text — neutral mid-gray on light canvas.",
        "aliases": []
      },
      {
        "id": "sketch-text-tertiary",
        "name": "Sketch Text Tertiary",
        "value": "#A1A1A6",
        "description": "Authored tertiary / muted text.",
        "aliases": []
      },
      {
        "id": "sketch-yellow-hover",
        "name": "Sketch Yellow Hover",
        "value": "#FFC633",
        "description": "Authored softer Sketch Yellow for hover / active states.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "sketch-white",
          "surface": "sketch-surface-light",
          "surface-elevated": "sketch-white",
          "text-primary": "sketch-black",
          "text-secondary": "sketch-text-secondary",
          "text-tertiary": "sketch-text-tertiary",
          "primary": "sketch-yellow",
          "primary-hover": "sketch-yellow-hover",
          "accent": "sketch-yellow",
          "accent-hover": "sketch-yellow-hover",
          "warning": "sketch-yellow",
          "warning-hover": "sketch-yellow-hover",
          "error": "sketch-yellow",
          "success": "sketch-yellow"
        }
      },
      "dark": {
        "roles": {
          "background": "sketch-canvas-dark",
          "surface": "sketch-surface-dark",
          "surface-elevated": "sketch-surface-dark",
          "text-primary": "sketch-white",
          "text-secondary": "sketch-text-tertiary",
          "text-tertiary": "sketch-text-secondary",
          "primary": "sketch-yellow",
          "primary-hover": "sketch-yellow-hover",
          "accent": "sketch-yellow",
          "accent-hover": "sketch-yellow-hover",
          "warning": "sketch-yellow",
          "warning-hover": "sketch-yellow-hover",
          "error": "sketch-yellow",
          "success": "sketch-yellow"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "sketch-yellow",
      "on-identity": "sketch-black",
      "primary": "sketch-yellow",
      "primary-hover": "sketch-yellow-hover",
      "accent": "sketch-yellow",
      "accent-hover": "sketch-yellow-hover",
      "success": "sketch-yellow",
      "warning": "sketch-yellow",
      "error": "sketch-yellow",
      "background-light": "sketch-white",
      "background-dark": "sketch-canvas-dark",
      "surface-light": "sketch-surface-light",
      "surface-dark": "sketch-surface-dark",
      "text-primary-light": "sketch-black",
      "text-primary-dark": "sketch-white"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "colorChoice",
      "target": "logo.mark",
      "severity": "error",
      "rationale": "The Sketch diamond mark renders in Sketch Yellow as the canonical fill. Recoloring the mark into off-brand hues violates Sketch's brand-use guidance.\n",
      "allowed": [
        "sketch-yellow",
        "sketch-white",
        "sketch-black"
      ],
      "forbidden": [
        "any-non-brand-color"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "Sketch's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the diamond mark.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "on-busy-photo",
        "gradient-fill"
      ]
    },
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "WCAG 2.1 Level AA contrast minimum for body text. Sketch Black (#000000) on Sketch White (#FFFFFF) clears AA at 21:1. Note: Sketch Yellow on white fails AA for small text and should not be used as a body-text color.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On dark surfaces, place the yellow diamond on the dark canvas (which clears AA at large sizes) or use a monochrome white variant for small wordmark lockups.\n",
      "when": {
        "backgroundColorScheme": "dark"
      },
      "use": "logo-light"
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.identity",
      "severity": "error",
      "rationale": "Sketch's trademark guidance forbids use of the Sketch name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.\n",
      "forbiddenContexts": [
        "product-of-competitor",
        "merchandise",
        "endorsement-implication",
        "company-name-or-domain"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.identity",
      "severity": "recommendation",
      "rationale": "Sketch Yellow reads cleanly against pure white and against near-black; on a warm off-white surface the yellow loses separation and the mark muddies.\n",
      "pairsWith": [
        "sketch-white",
        "sketch-black",
        "sketch-canvas-dark"
      ],
      "doesNotPairWith": [
        "sketch-surface-light"
      ]
    },
    {
      "type": "enumMembership",
      "target": "typography.heading.fontWeight",
      "severity": "warning",
      "rationale": "Sketch's marketing surfaces render headings in the 500–700 band; lighter weights undermine the craft-forward voice of the brand.\n",
      "allowed": [
        "500",
        "600",
        "700"
      ]
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "error",
      "rationale": "WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Sketch-skinned surfaces must clear AA on body text; Sketch Yellow must not be used as a body-text color on light backgrounds because it fails AA.\n",
      "standard": "WCAG-AA",
      "criterion": "1.4.3"
    }
  ]
}
