W3C Design Tokens
3 filesCross-tool design-token spec (DTCG/W3C). Light + dark mode siblings.
Calendly
Calendly is a scheduling automation platform — booking links, routing, and meeting-availability surfaces that remove the back-and-forth from calendar coordination. The brand voice is calm, efficient, and quietly confident. Visually, the identity is the wordmark in Calendly Blue (#006BFF) on a clean white canvas with near-black body text and generous whitespace.
1 palette 3 fonts 0 assets 9 rules
Preview prompt
Use the [email protected] brand from brand-atoms.com.
Fetch https://brand-atoms.com/dist/brands/calendly/1.0.0/json/brand.json
and apply its role mappings (primary, accent, identity, etc.),
reference the fonts in references.fonts, and honor every rule where
severity is "error". Surface any deviation you choose to make.Downloads
All converter outputs for [email protected]. Served from
/dist/brands/calendly/1.0.0/.
JSON
1 filePlain JSON mirror of the resolved brand — palette, fonts, roles, rules.
CSS variables
1 fileCSS custom properties on :root with prefers-color-scheme dark.
SCSS
1 fileSCSS variables + Sass maps for swatches, roles, and fonts.
Tailwind config
1 fileTailwind v3 theme.extend.colors + fontFamily.
Figma Tokens
1 fileFigma Tokens plugin JSON (Tokens Studio compatible).
Swift
1 fileSwift enums for SwiftUI / UIKit color + font tokens.
Kotlin / Compose
1 fileKotlin objects for Jetpack Compose color + typography tokens.
Markdown guide
1 fileHuman-readable brand guide. Same source as the on-page Brand Guide.
Brand Guide
Inline rendering of the Markdown brand guide. Same source as the
markdown/brand-guide.md download.
Calendly
Calendly is a scheduling automation platform — booking links, routing, and meeting-availability surfaces that remove the back-and-forth from calendar coordination. The brand voice is calm, efficient, and quietly confident. Visually, the identity is the wordmark in Calendly Blue (#006BFF) on a clean white canvas with near-black body text and generous whitespace.
Tags: saas, productivity, calendly, scheduling, minimal
Atoms
Palette
Calendly · [email protected] · Proprietary — All Rights Reserved
Calendly's brand palette, anchored on Calendly Blue (#006BFF) — the signature saturated blue that carries the wordmark and the schedule mark. The institutional voice pairs that blue with a clean white canvas and near-black body text on marketing surfaces. Where competing scheduling tools lean on multi-color product surfaces, Calendly commits to a single confident blue.
Fonts
| Role | Font | License | Classification |
|---|---|---|---|
heading |
Inter ([email protected]) |
OFL-1.1 | sans-serif |
body |
Inter ([email protected]) |
OFL-1.1 | sans-serif |
mono |
JetBrainsMono Nerd Font ([email protected]) |
OFL-1.1 | monospace |
Swatches
| ID | Name | Value |
|---|---|---|
calendly-blue |
Calendly Blue | #006BFF |
calendly-white |
Calendly White | #FFFFFF |
calendly-black |
Calendly Black | #0B1B2D |
calendly-canvas-dark |
Calendly Canvas Dark | #0B1B2D |
calendly-surface-light |
Calendly Surface Light | #F4F6F9 |
calendly-surface-dark |
Calendly Surface Dark | #1A2A40 |
calendly-text-secondary |
Calendly Text Secondary | #4A5568 |
calendly-text-tertiary |
Calendly Text Tertiary | #8794A6 |
calendly-blue-hover |
Calendly Blue Hover | #2D85FF |
Mode role mappings
Light mode
| Role | Swatch | Hex |
|---|---|---|
background |
calendly-white |
#FFFFFF |
surface |
calendly-surface-light |
#F4F6F9 |
surface-elevated |
calendly-white |
#FFFFFF |
text-primary |
calendly-black |
#0B1B2D |
text-secondary |
calendly-text-secondary |
#4A5568 |
text-tertiary |
calendly-text-tertiary |
#8794A6 |
primary |
calendly-blue |
#006BFF |
primary-hover |
calendly-blue-hover |
#2D85FF |
accent |
calendly-blue |
#006BFF |
accent-hover |
calendly-blue-hover |
#2D85FF |
warning |
calendly-blue |
#006BFF |
warning-hover |
calendly-blue-hover |
#2D85FF |
error |
calendly-blue |
#006BFF |
success |
calendly-blue |
#006BFF |
Dark mode
| Role | Swatch | Hex |
|---|---|---|
background |
calendly-canvas-dark |
#0B1B2D |
surface |
calendly-surface-dark |
#1A2A40 |
surface-elevated |
calendly-surface-dark |
#1A2A40 |
text-primary |
calendly-white |
#FFFFFF |
text-secondary |
calendly-text-tertiary |
#8794A6 |
text-tertiary |
calendly-text-secondary |
#4A5568 |
primary |
calendly-blue |
#006BFF |
primary-hover |
calendly-blue-hover |
#2D85FF |
accent |
calendly-blue |
#006BFF |
accent-hover |
calendly-blue-hover |
#2D85FF |
warning |
calendly-blue |
#006BFF |
warning-hover |
calendly-blue-hover |
#2D85FF |
error |
calendly-blue |
#006BFF |
success |
calendly-blue |
#006BFF |
Brand semantic roles
Colors
| Role | Swatch | Hex |
|---|---|---|
identity |
calendly-blue |
#006BFF |
on-identity |
calendly-white |
#FFFFFF |
primary |
calendly-blue |
#006BFF |
primary-hover |
calendly-blue-hover |
#2D85FF |
accent |
calendly-blue |
#006BFF |
accent-hover |
calendly-blue-hover |
#2D85FF |
success |
calendly-blue |
#006BFF |
warning |
calendly-blue |
#006BFF |
error |
calendly-blue |
#006BFF |
background-light |
calendly-white |
#FFFFFF |
background-dark |
calendly-canvas-dark |
#0B1B2D |
surface-light |
calendly-surface-light |
#F4F6F9 |
surface-dark |
calendly-surface-dark |
#1A2A40 |
text-primary-light |
calendly-black |
#0B1B2D |
text-primary-dark |
calendly-white |
#FFFFFF |
Typography
| Role | Font role key |
|---|---|
display |
heading |
prose |
body |
code |
mono |
Rules
🛑 error (6)
colorChoice → logo.mark
- allowed: calendly-blue, calendly-white, calendly-black
- forbidden: any-non-brand-color
The Calendly wordmark renders in Calendly Blue on light surfaces and in white on dark surfaces. Recoloring the wordmark into off-brand hues violates Calendly's brand-use guidance.
forbiddenTreatment → logo
- treatments: stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill
Calendly's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the wordmark.
contrastRatio → text-primary
- against:
background - minRatio:
4.5 - standard:
WCAG-AA
WCAG 2.1 Level AA contrast minimum for body text. Calendly Black (#0B1B2D) on Calendly White (#FFFFFF) clears AA comfortably.
variantSelection → logo
- use:
logo-light - when:
backgroundColorScheme="dark"
On dark surfaces, use Calendly's documented light-fill wordmark variant; do not invert the blue wordmark on the fly.
contextRestriction → roles.colors.identity
- forbiddenContexts: product-of-competitor, merchandise, endorsement-implication, company-name-or-domain
Calendly's trademark guidance forbids use of the Calendly name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.
accessibilityRequirement → *
- standard:
WCAG-AA - criterion:
1.4.3
WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Calendly-skinned surfaces must clear AA on body text.
⚠️ warning (1)
enumMembership → typography.heading.fontWeight
- allowed: 500, 600, 700
Calendly's marketing surfaces render headings in the 500– 700 band; lighter weights undermine the confident voice of the brand.
💡 recommendation (2)
compositionConstraint → roles.colors.identity
- pairsWith: calendly-white, calendly-black, calendly-surface-light
Calendly Blue is calibrated to read on white and near-black. Pairing it with another saturated hue at the same weight breaks the calm, efficient voice of the brand surface.
numericRatio → typography.body.lineHeight
- min:
1.4 - max:
1.65
Calendly's product surfaces read with disciplined line- height in the 1.4–1.65 band. Tighter values feel cramped; looser values break the calm rhythm.
Provenance
- Source: https://calendly.com/press
- License:
Proprietary — All Rights Reserved - Attribution: Calendly and the Calendly logo are trademarks of Calendly, LLC. The primary brand color Calendly Blue (#006BFF) is documented on Calendly's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Calendly name and mark is governed by Calendly's brand-use guidance at calendly.com/press.
- Imported:
2026-05-18 - Notes: Calendly's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog.
Generated by the brand-atoms converter. Source: [email protected] from the encyclopedia.
Components — same template, themed by Calendly
Every block below renders from the resolved palette + font references on this brand. Swap the brand and the same template re-themes — no per-brand component code required.
Calendly
A clear hierarchy in Calendly's typeface
Tertiary heading — supporting structure
Body copy renders in the brand's prose font on the brand's background.
Inline links and highlighted phrases pick up
the brand's primary and highlight roles. Code spans like brand.references.palette
fall back to the monospace face.
A blockquote uses the brand's accent color as its rule. Useful for pulling tagline copy out of running prose.
Bulleted list
- Bullet markers inherit the brand's primary color.
- Item spacing reads as a deliberate vertical rhythm.
- Nested items still resolve to the same primary.
- Second-level item using the accent.
- Third bullet wraps cleanly at narrow widths.
Numbered list
- Open the brand's resolved spec.
- Apply roles to the component template.
- Render the surface in the brand's identity.
- Audit the output against the typed rules.
Callout boxes
Info
Neutral status — provides supplemental context without urgency. Uses the brand's primary as the rule.
Success
Confirms a completed action — palette role success determines the rule color.
Warning
Calls out something that needs attention but isn't an error — palette role warning.
Error
Surfaces a failure that blocks progress — palette role error. Use sparingly.
Table
| Role | Resolves to | Mode |
|---|---|---|
| primary | brand color #1 | light + dark |
| accent | brand color #2 | light + dark |
| warning | brand warning | light + dark |
| error | brand error | light + dark |
Atoms
Brand semantic roles
Brand-level role overrides on top of palette-default mappings. Each role resolves to a concrete swatch or font reference.
Colors
accent
→ calendly-blue #006BFF accent-hover
→ calendly-blue-hover #2D85FF background-dark
→ calendly-canvas-dark #0B1B2D background-light
→ calendly-white #FFFFFF error
→ calendly-blue #006BFF identity
→ calendly-blue #006BFF on-identity
→ calendly-white #FFFFFF primary
→ calendly-blue #006BFF primary-hover
→ calendly-blue-hover #2D85FF success
→ calendly-blue #006BFF surface-dark
→ calendly-surface-dark #1A2A40 surface-light
→ calendly-surface-light #F4F6F9 text-primary-dark
→ calendly-white #FFFFFF text-primary-light
→ calendly-black #0B1B2D warning
→ calendly-blue #006BFF Typography
code
→ mono JetBrainsMono Nerd Font display
→ heading Inter prose
→ body Inter Palette mode mappings (from calendly)
Light mode (14 roles)
accent
→ calendly-blue accent-hover
→ calendly-blue-hover background
→ calendly-white error
→ calendly-blue primary
→ calendly-blue primary-hover
→ calendly-blue-hover success
→ calendly-blue surface
→ calendly-surface-light surface-elevated
→ calendly-white text-primary
→ calendly-black text-secondary
→ calendly-text-secondary text-tertiary
→ calendly-text-tertiary warning
→ calendly-blue warning-hover
→ calendly-blue-hover Dark mode (14 roles)
accent
→ calendly-blue accent-hover
→ calendly-blue-hover background
→ calendly-canvas-dark error
→ calendly-blue primary
→ calendly-blue primary-hover
→ calendly-blue-hover success
→ calendly-blue surface
→ calendly-surface-dark surface-elevated
→ calendly-surface-dark text-primary
→ calendly-white text-secondary
→ calendly-text-tertiary text-tertiary
→ calendly-text-secondary warning
→ calendly-blue warning-hover
→ calendly-blue-hover Rules (9 typed constraints)
error · 6 rules
colorChoice logo.mark allowed calendly-blue, calendly-white, calendly-black forbidden any-non-brand-color The Calendly wordmark renders in Calendly Blue on light surfaces and in white on dark surfaces. Recoloring the wordmark into off-brand hues violates Calendly's brand-use guidance.
forbiddenTreatment logo treatments stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill Calendly's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the wordmark.
contrastRatio text-primary against background minRatio 4.5 standard WCAG-AA WCAG 2.1 Level AA contrast minimum for body text. Calendly Black (#0B1B2D) on Calendly White (#FFFFFF) clears AA comfortably.
variantSelection logo use logo-light when backgroundColorScheme="dark" On dark surfaces, use Calendly's documented light-fill wordmark variant; do not invert the blue wordmark on the fly.
contextRestriction roles.colors.identity forbiddenContexts product-of-competitor, merchandise, endorsement-implication, company-name-or-domain Calendly's trademark guidance forbids use of the Calendly name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.
accessibilityRequirement * standard WCAG-AA criterion 1.4.3 WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Calendly-skinned surfaces must clear AA on body text.
warning · 1 rule
enumMembership typography.heading.fontWeight allowed 500, 600, 700 Calendly's marketing surfaces render headings in the 500– 700 band; lighter weights undermine the confident voice of the brand.
recommendation · 2 rules
compositionConstraint roles.colors.identity pairsWith calendly-white, calendly-black, calendly-surface-light Calendly Blue is calibrated to read on white and near-black. Pairing it with another saturated hue at the same weight breaks the calm, efficient voice of the brand surface.
numericRatio typography.body.lineHeight min 1.4 max 1.65 Calendly's product surfaces read with disciplined line- height in the 1.4–1.65 band. Tighter values feel cramped; looser values break the calm rhythm.
Provenance
- Source
- https://calendly.com/press
- License
Proprietary — All Rights Reserved- Attribution
- Calendly and the Calendly logo are trademarks of Calendly, LLC. The primary brand color Calendly Blue (#006BFF) is documented on Calendly's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Calendly name and mark is governed by Calendly's brand-use guidance at calendly.com/press.
- Imported
2026-05-18- Notes
- Calendly's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog.