# Calendly

> `calendly@1.0.0`

Calendly is a scheduling automation platform — booking links, routing, and meeting-availability surfaces that remove the back-and-forth from calendar coordination. The brand voice is calm, efficient, and quietly confident. Visually, the identity is the wordmark in Calendly Blue (#006BFF) on a clean white canvas with near-black body text and generous whitespace.


**Tags:** `saas`, `productivity`, `calendly`, `scheduling`, `minimal`

## Atoms

### Palette

**Calendly** · `calendly@1.0.0` · Proprietary — All Rights Reserved

> Calendly's brand palette, anchored on Calendly Blue (#006BFF) — the signature saturated blue that carries the wordmark and the schedule mark. The institutional voice pairs that blue with a clean white canvas and near-black body text on marketing surfaces. Where competing scheduling tools lean on multi-color product surfaces, Calendly commits to a single confident blue. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `body` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `calendly-blue` | Calendly Blue | `#006BFF` |
| `calendly-white` | Calendly White | `#FFFFFF` |
| `calendly-black` | Calendly Black | `#0B1B2D` |
| `calendly-canvas-dark` | Calendly Canvas Dark | `#0B1B2D` |
| `calendly-surface-light` | Calendly Surface Light | `#F4F6F9` |
| `calendly-surface-dark` | Calendly Surface Dark | `#1A2A40` |
| `calendly-text-secondary` | Calendly Text Secondary | `#4A5568` |
| `calendly-text-tertiary` | Calendly Text Tertiary | `#8794A6` |
| `calendly-blue-hover` | Calendly Blue Hover | `#2D85FF` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `calendly-white` | `#FFFFFF` |
| `surface` | `calendly-surface-light` | `#F4F6F9` |
| `surface-elevated` | `calendly-white` | `#FFFFFF` |
| `text-primary` | `calendly-black` | `#0B1B2D` |
| `text-secondary` | `calendly-text-secondary` | `#4A5568` |
| `text-tertiary` | `calendly-text-tertiary` | `#8794A6` |
| `primary` | `calendly-blue` | `#006BFF` |
| `primary-hover` | `calendly-blue-hover` | `#2D85FF` |
| `accent` | `calendly-blue` | `#006BFF` |
| `accent-hover` | `calendly-blue-hover` | `#2D85FF` |
| `warning` | `calendly-blue` | `#006BFF` |
| `warning-hover` | `calendly-blue-hover` | `#2D85FF` |
| `error` | `calendly-blue` | `#006BFF` |
| `success` | `calendly-blue` | `#006BFF` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `calendly-canvas-dark` | `#0B1B2D` |
| `surface` | `calendly-surface-dark` | `#1A2A40` |
| `surface-elevated` | `calendly-surface-dark` | `#1A2A40` |
| `text-primary` | `calendly-white` | `#FFFFFF` |
| `text-secondary` | `calendly-text-tertiary` | `#8794A6` |
| `text-tertiary` | `calendly-text-secondary` | `#4A5568` |
| `primary` | `calendly-blue` | `#006BFF` |
| `primary-hover` | `calendly-blue-hover` | `#2D85FF` |
| `accent` | `calendly-blue` | `#006BFF` |
| `accent-hover` | `calendly-blue-hover` | `#2D85FF` |
| `warning` | `calendly-blue` | `#006BFF` |
| `warning-hover` | `calendly-blue-hover` | `#2D85FF` |
| `error` | `calendly-blue` | `#006BFF` |
| `success` | `calendly-blue` | `#006BFF` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `calendly-blue` | `#006BFF` |
| `on-identity` | `calendly-white` | `#FFFFFF` |
| `primary` | `calendly-blue` | `#006BFF` |
| `primary-hover` | `calendly-blue-hover` | `#2D85FF` |
| `accent` | `calendly-blue` | `#006BFF` |
| `accent-hover` | `calendly-blue-hover` | `#2D85FF` |
| `success` | `calendly-blue` | `#006BFF` |
| `warning` | `calendly-blue` | `#006BFF` |
| `error` | `calendly-blue` | `#006BFF` |
| `background-light` | `calendly-white` | `#FFFFFF` |
| `background-dark` | `calendly-canvas-dark` | `#0B1B2D` |
| `surface-light` | `calendly-surface-light` | `#F4F6F9` |
| `surface-dark` | `calendly-surface-dark` | `#1A2A40` |
| `text-primary-light` | `calendly-black` | `#0B1B2D` |
| `text-primary-dark` | `calendly-white` | `#FFFFFF` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `colorChoice` → `logo.mark`

- **allowed:** calendly-blue, calendly-white, calendly-black
- **forbidden:** any-non-brand-color

> The Calendly wordmark renders in Calendly Blue on light surfaces and in white on dark surfaces. Recoloring the wordmark into off-brand hues violates Calendly's brand-use guidance. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill

> Calendly's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the wordmark. 

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> WCAG 2.1 Level AA contrast minimum for body text. Calendly Black (#0B1B2D) on Calendly White (#FFFFFF) clears AA comfortably. 

#### `variantSelection` → `logo`

- **use:** `logo-light`
- **when:** `backgroundColorScheme="dark"`

> On dark surfaces, use Calendly's documented light-fill wordmark variant; do not invert the blue wordmark on the fly. 

#### `contextRestriction` → `roles.colors.identity`

- **forbiddenContexts:** product-of-competitor, merchandise, endorsement-implication, company-name-or-domain

> Calendly's trademark guidance forbids use of the Calendly name and mark in third-party company names, domains, and uses that imply affiliation or endorsement. 

#### `accessibilityRequirement` → `*`

- **standard:** `WCAG-AA`
- **criterion:** `1.4.3`

> WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Calendly-skinned surfaces must clear AA on body text. 

### ⚠️ warning (1)

#### `enumMembership` → `typography.heading.fontWeight`

- **allowed:** 500, 600, 700

> Calendly's marketing surfaces render headings in the 500– 700 band; lighter weights undermine the confident voice of the brand. 

### 💡 recommendation (2)

#### `compositionConstraint` → `roles.colors.identity`

- **pairsWith:** calendly-white, calendly-black, calendly-surface-light

> Calendly Blue is calibrated to read on white and near-black. Pairing it with another saturated hue at the same weight breaks the calm, efficient voice of the brand surface. 

#### `numericRatio` → `typography.body.lineHeight`

- **min:** `1.4`
- **max:** `1.65`

> Calendly's product surfaces read with disciplined line- height in the 1.4–1.65 band. Tighter values feel cramped; looser values break the calm rhythm. 

## Provenance

- **Source:** <https://calendly.com/press>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** Calendly and the Calendly logo are trademarks of Calendly, LLC. The primary brand color Calendly Blue (#006BFF) is documented on Calendly's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Calendly name and mark is governed by Calendly's brand-use guidance at calendly.com/press. 
- **Imported:** `2026-05-18`
- **Notes:** Calendly's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog. 

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*Generated by the brand-atoms converter. Source: `calendly@1.0.0` from the encyclopedia.*