Zoom

Zoom's brand palette, anchored on Zoom Blue (#2D8CFF) — the signature bright communications blue used across the meeting client and marketing surfaces. The institutional voice pairs that blue with a clean white canvas and near-black body text; the dark-mode product surface is a deep neutral that lets the blue sit forward without competing.

9 swatches 14 light roles 14 dark roles saasproductivityzoomcommunicationsblue

Swatches

zoom-blue
#2D8CFF
Signature communications blue. Primary brand color — used on the wordmark, primary CTAs, and key interactive surfaces.
zoom-white
#FFFFFF
Canvas on light surfaces; reversed wordmark fill on dark surfaces.
zoom-black
#000000
Wordmark on light backgrounds; near-black body text.
zoom-canvas-dark
#1A1A1A
Authored dark-mode canvas — neutral near-black.
zoom-surface-light
#F5F5F5
Authored panel surface for light mode.
zoom-surface-dark
#2C2C2C
Authored elevated surface on dark mode.
zoom-text-secondary
#747487
Authored secondary text — neutral mid-gray on light canvas.
zoom-text-tertiary
#A0A0AB
Authored tertiary / muted text.
zoom-blue-hover
#5AA4FF
Authored softer Zoom Blue for hover / active states.

Mode role mappings

Light mode (14 roles)

accent → zoom-blue
accent-hover → zoom-blue-hover
background → zoom-white
error → zoom-blue
primary → zoom-blue
primary-hover → zoom-blue-hover
success → zoom-blue
surface → zoom-surface-light
surface-elevated → zoom-white
text-primary → zoom-black
text-secondary → zoom-text-secondary
text-tertiary → zoom-text-tertiary
warning → zoom-blue
warning-hover → zoom-blue-hover

Dark mode (14 roles)

accent → zoom-blue
accent-hover → zoom-blue-hover
background → zoom-canvas-dark
error → zoom-blue
primary → zoom-blue
primary-hover → zoom-blue-hover
success → zoom-blue
surface → zoom-surface-dark
surface-elevated → zoom-surface-dark
text-primary → zoom-white
text-secondary → zoom-text-tertiary
text-tertiary → zoom-text-secondary
warning → zoom-blue
warning-hover → zoom-blue-hover

Provenance

Source
https://brand.zoom.us/
License
Proprietary — All Rights Reserved
Attribution
Zoom and the Zoom logo are trademarks of Zoom Video Communications, Inc. The primary brand color Zoom Blue (#2D8CFF) is documented on Zoom's brand portal at brand.zoom.us and is independently cross-referenced by the simple-icons brand database, which cites zoom.us as the source.
Imported
2026-05-18
Notes
Only Zoom Blue (#2D8CFF) and the canonical white/black surface tones are read directly from Zoom's brand surfaces. Secondary neutrals (mid-grays, dark-mode canvas) are authored neutral inversions calibrated to support both modes consistently without fabricating hex values that Zoom does not publish.