Wired
The Wired palette as deployed on wired.com (Condé Nast). The identity reads as zine-meets-print: absolute black on cream newsprint, a bright signature red (#EB0000) used aggressively in the masthead and section markers, an espresso brown (#2B1000) for warm body emphasis, and a saturated yellow (#FDC11C / #FFC035) for kicker tags. The proprietary Wired Display, Wired Display Slab, and Wired Mono types — paired with Apercu, Proxima Nova, and Lab Grotesque — carry the magazine voice.
14 swatches 13 light roles 13 dark roles
Swatches
black
#000000
Primary ink — the Wired absolute black.
espresso
#2B1000
Warm dark brown — body emphasis and feature surface.
cream
#FAF8F1
Newsprint-like cream canvas — the Wired paper tone.
cream-light
#FEFCF5
Lighter cream — quiet inset surface.
cream-pale
#F9F7EF
Pale cream — alternate background.
white
#FFFFFF
Bright white — high-contrast canvas alternate.
gray-divider
#E5E5E5
Quiet rule weight.
signature-red
#EB0000
The Wired masthead red — the brand's identity color.
signature-red-deep
#D00000
Deeper red — pressed and editorial emphasis.
signature-red-bright
#FF3030
Brighter red for live-update pulses and accents.
red-faint
#FFB0B0
Pale red surface tint.
kicker-yellow
#FDC11C
Section-tag yellow — the kicker accent.
kicker-yellow-warm
#FFC035
Warmer yellow variant; quiet kicker.
amber
#FFA922
Amber accent — feature highlights.
Mode role mappings
Light mode (13 roles)
accent
→ kicker-yellow accent-hover
→ amber background
→ cream border
→ gray-divider error
→ signature-red-deep primary
→ signature-red primary-hover
→ signature-red-deep surface
→ cream-light surface-elevated
→ white text-primary
→ black text-secondary
→ espresso text-tertiary
→ gray-divider warning
→ amber Dark mode (13 roles)
accent
→ kicker-yellow accent-hover
→ kicker-yellow-warm background
→ black border
→ espresso error
→ signature-red-bright primary
→ signature-red primary-hover
→ signature-red-bright surface
→ espresso surface-elevated
→ espresso text-primary
→ cream text-secondary
→ cream-pale text-tertiary
→ gray-divider warning
→ amber Provenance
- Source
- https://www.wired.com/
- License
Proprietary — All Rights Reserved- Attribution
- Condé Nast — palette values captured from the deployed HTML and inline styles at wired.com. WIRED, Condé Nast, and the Wired Display / Wired Display Slab / Wired Mono / Apercu / Proxima Nova / Breve Text / Lab Grotesque typefaces are property of Condé Nast.
- Imported
-
2026-05-19 - Notes
- Derived from live site CSS at https://www.wired.com/ on 2026-05-19; no public brand guide located. The proprietary Wired Display, Wired Display Slab, and Wired Mono typefaces are declared on the live stylesheet but are not publicly distributed. Open-source substitutes — playfair-display@1 for the display role, pt-serif@1 where a serif body is needed, and inter@1 for sans — are referenced from the brand atom.