Uber

Uber's corporate palette is built on a disciplined monochrome spine: Uber Black (#000000) is the primary brand color, paired with white surfaces and a deep neutral ramp. The Base design system that powers Uber's marketing and rider/driver apps treats black as the dominant chrome, with white space and a small neutral scale doing the structural work. There is no chromatic "signature accent" in the corporate identity — when accent is needed, the product surfaces lean on functional greens and reds rather than a brand-owned hue.

11 swatches 14 light roles 14 dark roles ubermobilityridesharingbrandmonochromelight-first

Swatches

uber-black
#000000
Uber's primary brand color — the wordmark, mark, and dominant chrome on Uber surfaces.
uber-white
#FFFFFF
Primary canvas — the rider and marketing surfaces default to white space against Uber Black chrome.
uber-gray-50
#F6F6F6
Subtle elevated surface on white — hover states and quiet panels.
uber-gray-100
#EEEEEE
Card and divider surface on white canvas.
uber-gray-200
#E2E2E2
Border on white surfaces.
uber-gray-300
#CBCBCB
Disabled foreground; quiet stroke.
uber-gray-500
#757575
Tertiary text and icon color.
uber-gray-700
#3F3F3F
Secondary text on white; elevated surface in dark mode.
uber-gray-900
#1F1F1F
Surface in dark mode — sits just above Uber Black.
uber-green
#0E8345
Functional success — confirmation states on product surfaces.
uber-red
#E11900
Functional error / destructive — never used as a brand accent.

Mode role mappings

Light mode (14 roles)

accent → uber-black
accent-hover → uber-gray-900
background → uber-white
border → uber-gray-200
error → uber-red
primary → uber-black
primary-hover → uber-gray-900
success → uber-green
surface → uber-gray-50
surface-elevated → uber-white
text-primary → uber-black
text-secondary → uber-gray-700
text-tertiary → uber-gray-500
warning → uber-red

Dark mode (14 roles)

accent → uber-white
accent-hover → uber-gray-50
background → uber-black
border → uber-gray-700
error → uber-red
primary → uber-white
primary-hover → uber-gray-50
success → uber-green
surface → uber-gray-900
surface-elevated → uber-gray-700
text-primary → uber-white
text-secondary → uber-gray-200
text-tertiary → uber-gray-300
warning → uber-red

Provenance

Source
https://raw.githubusercontent.com/simple-icons/simple-icons/13.0.0/_data/simple-icons.json
License
Proprietary — All Rights Reserved
Attribution
Uber Technologies, Inc. — the "Uber" wordmark and brand black (#000000) are property of Uber. The primary brand hex is verified via the simple-icons brand database (v13.0.0), which cites Uber as the canonical source. The Base design system (base.uber.com) is Uber's public design-system surface.
Imported
2026-05-19
Notes
Uber's identity black is verified from simple-icons. The surrounding neutral ramp (Uber Gray 50–900) and white surfaces in this atom are authored complements faithful to Base design system conventions (a monochrome neutral spine with discrete 100-step increments). They are not lifted as exact hex values from a single Uber-published token table; they are documented here as authored neutrals so consumers can render Uber-skinned surfaces against a coherent gray scale.