Toyota
Toyota Motor Sales corporate palette built around Toyota Red (#EB0A1E) — the canonical primary mark color used across vehicle marketing, the corporate logo, and dealer co-branding worldwide.
7 swatches 13 light roles 13 dark roles
Swatches
toyota-red
#EB0A1E
Primary Toyota brand red — used on the corporate mark and headline accents.
toyota-black
#000000
Wordmark and headline text on light backgrounds.
toyota-graphite
#252525
Near-black used by Southeast Toyota Dealers for the wordmark — softer than pure
toyota-white
#FFFFFF
Page background; reversed wordmark fill on dark surfaces.
toyota-platinum
#F5F5F5
Subtle panel surface — feature blocks and quiet cards.
toyota-silver
#86939E
Secondary text and dividers — mirrors the SETF "Supporting 5" gray.
toyota-ash
#58595B
Tertiary text.
Mode role mappings
Light mode (13 roles)
accent
→ toyota-red background
→ toyota-white error
→ toyota-red info
→ toyota-ash primary
→ toyota-red primary-hover
→ toyota-red success
→ toyota-silver surface
→ toyota-platinum surface-elevated
→ toyota-white text-primary
→ toyota-graphite text-secondary
→ toyota-ash text-tertiary
→ toyota-silver warning
→ toyota-red Dark mode (13 roles)
accent
→ toyota-red background
→ toyota-black error
→ toyota-red info
→ toyota-silver primary
→ toyota-red primary-hover
→ toyota-red success
→ toyota-platinum surface
→ toyota-graphite surface-elevated
→ toyota-ash text-primary
→ toyota-white text-secondary
→ toyota-platinum text-tertiary
→ toyota-silver warning
→ toyota-red Provenance
- Source
- https://www.toyota.com/
- License
Proprietary — All Rights Reserved- Attribution
- Toyota Motor Sales, U.S.A., Inc. and Toyota Motor Corporation — trademark and brand colors are the property of Toyota Motor Corporation. Red value (#EB0A1E) verified from the SVG of the official Toyota horizontal logo (VIS_toyota_logo_horiz_black_RGB_2023.svg) served from delivery.tcom.assetscs.toyota.com.
- Imported
-
2026-05-17 - Notes
- Toyota Red is also called out as Pantone 186C / CMYK 0/100/90/0 in downstream brand guides (e.g., the SETF brand portal at setfbranding.com/colors.html).