The Verge
The Verge palette as deployed since the 2022 brand refresh — Vox Media's tech-and-culture publication. The identity reads as digital-native: deep ink (#131313) on quiet off-white, a saturated electric purple (#5200FF) for primary action, and a neon mint (#3CFFD0) for accent emphasis. A secondary "Verge green" (#309875) handles status surfaces. The display face Manuka and the geometric Polysans family carry the editorial voice.
23 swatches 14 light roles 14 dark roles
Swatches
ink
#131313
Primary text and dark surface — the Verge ink.
black
#000000
Absolute black; mark fills.
gray-bright
#313131
Elevated surface in dark mode; secondary text.
gray-medium
#4A4A4A
Secondary body text on light surfaces.
gray-muted
#636363
Tertiary text; muted captions.
gray-quiet
#949494
Disabled text and quiet meta.
gray-border
#BDBDBD
Heavy border weight.
gray-divider
#E9E9E9
Quiet rule weight.
gray-tint
#EFEFEF
Quiet surface tint.
gray-surface
#F6F6F6
Subtle inset surface.
white
#FFFFFF
Page canvas — the Verge bright sheet.
electric-purple
#5200FF
Primary action color — the Verge electric accent.
electric-purple-pressed
#3D00BF
Pressed / active variant of electric-purple.
electric-purple-light
#A980FF
Lighter electric purple — quiet emphasis.
electric-purple-tint
#DFCFFF
Quiet surface tint of electric purple.
electric-purple-faint
#EEE6FF
Faint background tint.
neon-mint
#3CFFD0
Bright accent — the Verge mint signal color.
neon-mint-tint
#D8F0E8
Quiet mint surface tint.
verge-green
#309875
Status / success green — the Verge confirmation color.
yellow-bright
#D6F31F
Verge accent yellow — quote highlights and tags.
yellow-faint
#FFFCD4
Faint yellow surface tint.
peach-faint
#FFD5C8
Faint coral surface.
rose-faint
#FFC2E7
Faint rose surface.
Mode role mappings
Light mode (14 roles)
accent
→ neon-mint accent-hover
→ verge-green background
→ white border
→ gray-divider error
→ electric-purple-pressed primary
→ electric-purple primary-hover
→ electric-purple-pressed success
→ verge-green surface
→ gray-surface surface-elevated
→ white text-primary
→ ink text-secondary
→ gray-medium text-tertiary
→ gray-muted warning
→ yellow-bright Dark mode (14 roles)
accent
→ neon-mint accent-hover
→ verge-green background
→ ink border
→ gray-bright error
→ electric-purple-light primary
→ electric-purple-light primary-hover
→ electric-purple success
→ neon-mint surface
→ gray-bright surface-elevated
→ gray-medium text-primary
→ white text-secondary
→ gray-divider text-tertiary
→ gray-border warning
→ yellow-bright Provenance
- Source
- https://www.theverge.com/
- License
Proprietary — All Rights Reserved- Attribution
- Vox Media — palette values captured from the deployed Next.js stylesheet at theverge.com/_next/static/css/. The Verge, Vox Media, and the Manuka / Polysans / FK Roman Standard typefaces are property of Vox Media, LLC.
- Imported
-
2026-05-19 - Notes
- Derived from live site CSS at https://www.theverge.com/ on 2026-05-19; no public brand guide located. The proprietary Manuka (display), Polysans (sans), FK Roman Standard (serif), and PolySansMono (mono) typefaces are declared on the live stylesheet but are not publicly distributed. Open-source substitutes — playfair-display@1 for the serif display role, inter@1 for the sans role, and jetbrainsmono-nerdfont@1 for mono — are referenced from the brand atom.