Southeast Toyota Finance

Full SETF brand palette as defined on the official SETF Brand Portal (setfbranding.com/colors.html): Toyota Red as the primary with an 8-step gray supporting scale from porcelain (#EDF0F5) to graphite (#38393B).

9 swatches 13 light roles 13 dark roles financeautomotivejmfesetftoyota-alignedred

Swatches

toyota-red
#EB0A1E
SETF primary — Pantone 186C, CMYK 0/100/90/0.
setf-porcelain
#EDF0F5
Lightest supporting gray — page surfaces and quiet panels. Pantone 656C.
setf-fog
#E1E8EE
Subtle background tint — alt rows, hover surfaces. Pantone 649C.
setf-mist
#C1C9D6
Borders and dividers. Pantone 638C.
setf-pewter
#A6B4BE
Iconography and disabled controls. Pantone 2176C.
setf-steel
#86939E
Tertiary text. Pantone 2163C.
setf-slate
#626E79
Secondary text. Pantone 431C.
setf-graphite
#58595B
Headlines and emphasized text. Pantone Black 80%.
setf-onyx
#38393B
Primary body text — softer than pure black per brand guide.

Mode role mappings

Light mode (13 roles)

accent → toyota-red
background → setf-porcelain
error → toyota-red
info → setf-slate
primary → toyota-red
primary-hover → toyota-red
success → setf-slate
surface → setf-fog
surface-elevated → setf-mist
text-primary → setf-onyx
text-secondary → setf-slate
text-tertiary → setf-steel
warning → toyota-red

Dark mode (13 roles)

accent → toyota-red
background → setf-onyx
error → toyota-red
info → setf-mist
primary → toyota-red
primary-hover → toyota-red
success → setf-fog
surface → setf-graphite
surface-elevated → setf-slate
text-primary → setf-porcelain
text-secondary → setf-fog
text-tertiary → setf-mist
warning → toyota-red

Provenance

Source
https://www.setfbranding.com/colors.html
License
Proprietary — All Rights Reserved
Attribution
Southeast Toyota Finance — a JM Family Enterprises company. Palette transcribed verbatim from the SETF Brand Portal color page, which is the canonical source-of-truth for SETF visual identity. All values are also published with their Pantone equivalents (186C, 656C, 649C, 638C, 2176C, 2163C, 431C, Black 80%, Black) on that page.
Imported
2026-05-17
Notes
Toyota Red (#EB0A1E) is shared with the parent Toyota Motor Corporation brand; SETF reuses it directly as their primary.