Southeast Toyota Distributors
SET palette built from the Southeast Toyota Dealers public logo SVG (exploresetoyota.com): Toyota Red with a near-black wordmark and white field. SET reuses the parent Toyota color system rather than maintaining a distinct hue.
6 swatches 13 light roles 13 dark roles
Swatches
toyota-red
#EB0A1E
Primary brand red — shared with the parent Toyota mark.
set-graphite
#252525
Wordmark color and primary text — softer than pure
set-white
#FFFFFF
Page background and reversed wordmark fill.
set-fog
#E1E8EE
Subtle background tint (borrowed from SETF Supporting 2).
set-steel
#86939E
Tertiary text and dividers (borrowed from SETF Supporting 5).
set-slate
#626E79
Secondary text (borrowed from SETF Supporting 6).
Mode role mappings
Light mode (13 roles)
accent
→ toyota-red background
→ set-white error
→ toyota-red info
→ set-slate primary
→ toyota-red primary-hover
→ toyota-red success
→ set-slate surface
→ set-fog surface-elevated
→ set-white text-primary
→ set-graphite text-secondary
→ set-slate text-tertiary
→ set-steel warning
→ toyota-red Dark mode (13 roles)
accent
→ toyota-red background
→ set-graphite error
→ toyota-red info
→ set-fog primary
→ toyota-red primary-hover
→ toyota-red success
→ set-fog surface
→ set-slate surface-elevated
→ set-steel text-primary
→ set-white text-secondary
→ set-fog text-tertiary
→ set-steel warning
→ toyota-red Provenance
- Source
- https://exploresetoyota.com/
- License
Proprietary — All Rights Reserved- Attribution
- Southeast Toyota Distributors, LLC — a JM Family Enterprises company. Color values extracted from the SET official logo SVG (cdn.sanity.io/images/90qxor39/production/2ed446418bc9f745d0928579dccdd9da838b7fa0-373x105.svg) served on the SET dealer-marketing site.
- Imported
-
2026-05-17 - Notes
- Supporting grays mirror the SETF brand portal scale (the two JMFE Toyota businesses share a visual system). Where SET has no distinct value, defer to the SETF spec.