Sony

Sony's corporate identity is one of the most austerely monochrome in consumer electronics. The Sony wordmark is pure black on white — no chromatic primary, no secondary brand color. The live site on sony.com / sony.co.jp/en backs this with a tight neutral ramp (white through #1F2024 near-black) for surfaces and text, a small set of muted blues (#186FA4 / #2D61BF / #4F83DF) reserved for links and active states, and a desaturated secondary palette of greens, oranges, magentas, and slate-purples introduced on the corporate "Sony Group" template surfaces for product-category signaling.

20 swatches 11 light roles 11 dark roles sonyhardwareconsumer-electronicsmonochromeblack

Swatches

black
#000000
The Sony wordmark color. The brand has no chromatic primary — the identity is pure black on white.
white
#FFFFFF
Default page canvas; reverse wordmark fill on dark.
gray-50
#EFEFEF
Light page surface tint.
gray-100
#DADADA
Quiet rule / border on the white canvas.
gray-200
#BFBFBF
Mid-light gray; disabled borders.
gray-400
#898991
Mid-gray for inactive controls.
gray-500
#767676
Tertiary text on the white canvas.
gray-600
#656565
Secondary body text.
gray-700
#363636
Elevated dark surface.
gray-800
#262626
Dark surface; primary text on white.
gray-900
#1F2024
Near-black canvas in dark-mode surfaces.
action-blue
#186FA4
Primary link / action blue on the corporate template. Used inside paragraph text on the 2021 top template.
link-blue
#2D61BF
Inline link variant on the navigation chrome.
focus-blue
#5E9DF4
Focus-ring / hover-affordance blue.
accent-teal
#007263
Desaturated teal — category accent on dark surfaces.
accent-purple
#5B2C6E
Desaturated purple — category accent.
accent-magenta
#B62D76
Desaturated magenta — category accent.
accent-orange
#BC5B00
Burnt orange — category accent.
accent-olive
#577515
Desaturated olive — category accent.
accent-rust
#B83744
Desaturated rust red — category accent.

Mode role mappings

Light mode (11 roles)

accent → action-blue
accent-hover → link-blue
background → white
border → gray-100
primary → black
primary-hover → gray-800
surface → gray-50
surface-elevated → white
text-primary → gray-800
text-secondary → gray-600
text-tertiary → gray-500

Dark mode (11 roles)

accent → focus-blue
accent-hover → action-blue
background → gray-900
border → gray-700
primary → white
primary-hover → gray-50
surface → gray-700
surface-elevated → gray-800
text-primary → white
text-secondary → gray-200
text-tertiary → gray-400

Provenance

Source
https://www.sony.com/
License
Proprietary — All Rights Reserved
Attribution
Sony Group Corporation / Sony Corporation — palette values captured from the deployed stylesheet on sony.com (template 2023 gnavi.css and footer.css, plus the corporate styles.css on the 2021 top template). Sony, the Sony logo, SST, and related marks are trademarks of Sony Group Corporation / Sony Corporation.
Imported
2026-05-18
Notes
Derived from live site CSS at https://www.sony.com/ (captured via the Wayback Machine snapshot web.archive.org/web/20241231183129/sony.com because the direct host returns 403 to non-browser clients) on 2026-05-18; Sony does not publish a public brand-guidelines page. The proprietary brand typeface family is SST (SST W20 Roman / Bold, SST W55 Regular, SST Japanese), declared on sony.com via @font-face but not publicly distributed.