Samsung
Samsung's corporate palette is anchored on the deep "Samsung Blue" (#1428A0) — the wordmark color and the only chromatic primary on the parent identity. The supporting palette declared on samsung.com is a tight monochrome ramp from white through neutral greys to near-black (#1C1C1C), plus a small set of action accents: a brighter mid-blue (#2189FF / #006BEA) used on CTAs in the dark UX25 system, an "Apple-grey" cool neutral (#6E6E73) for tertiary text on the global US page, plus state colors (success green #007E3B, error red #EF3434, warning orange #F66700).
21 swatches 14 light roles 14 dark roles
Swatches
samsung-blue
#1428A0
The signature Samsung wordmark blue. The brand's identity color and the only chromatic primary on the parent mark.
action-blue
#2189FF
Brighter action blue used on CTAs in the UX25 dark UI — higher contrast on dark surfaces than the corporate blue.
action-blue-pressed
#006BEA
Pressed / hover variant of Action Blue.
link-blue
#0381FE
Inline link color on the white canvas.
light-blue
#68AEFF
Light blue secondary; muted hover affordance.
legacy-navy
#0C4DA2
Older Samsung navy still present on US legacy templates; a softer mid-navy than the corporate #1428A0.
white
#FFFFFF
Default page canvas; reverse wordmark fill.
gray-50
#F7F7F7
Light page surface tint.
gray-100
#F4F4F4
Subtle elevated surface.
gray-200
#E7E7E7
Quiet rule / border on the white canvas.
gray-300
#CBCBCB
Mid-light gray; disabled borders.
gray-400
#8F8F8F
Mid-gray for inactive controls.
gray-500
#757575
Tertiary text on the white canvas.
gray-600
#6E6E73
Cool secondary text — the value declared inline on the samsung.com US homepage.
gray-700
#363636
Elevated dark surface on the UX25 dark canvas.
gray-800
#313131
Dark surface; near-canvas in UX25 dark UI.
gray-900
#1C1C1C
Near-black; canvas in UX25 dark UI.
black
#000000
Primary text on light surfaces; logo fill in mono.
success
#007E3B
Confirmation / success state color.
warning
#F66700
Warning / caution state color.
error
#EF3434
Error / destructive state color.
Mode role mappings
Light mode (14 roles)
accent
→ link-blue accent-hover
→ action-blue-pressed background
→ white border
→ gray-200 error
→ error primary
→ samsung-blue primary-hover
→ legacy-navy success
→ success surface
→ gray-50 surface-elevated
→ white text-primary
→ black text-secondary
→ gray-600 text-tertiary
→ gray-500 warning
→ warning Dark mode (14 roles)
accent
→ light-blue accent-hover
→ action-blue background
→ gray-900 border
→ gray-700 error
→ error primary
→ action-blue primary-hover
→ action-blue-pressed success
→ success surface
→ gray-800 surface-elevated
→ gray-700 text-primary
→ white text-secondary
→ gray-300 text-tertiary
→ gray-400 warning
→ warning Provenance
- Source
- https://www.samsung.com/us/
- License
Proprietary — All Rights Reserved- Attribution
- Samsung Electronics Co., Ltd. — palette values captured from the deployed stylesheet on samsung.com (us.css, ux25 base CSS, and inline declarations on the US homepage). Samsung, the Samsung logo, Galaxy, Bespoke, SamsungOne, and Samsung Sharp Sans are trademarks of Samsung Electronics Co., Ltd.
- Imported
-
2026-05-18 - Notes
- Derived from live site CSS at https://www.samsung.com/us/ on 2026-05-18; the published brand-identity guide at samsung.com/global/about-us/brand-identity/ returns 403 to non-browser clients. The corporate Samsung Blue (#1428A0) is declared on the live stylesheet and matches the Pantone 2748 specification long associated with the wordmark. The proprietary brand typefaces (SamsungOne, SamsungSharpSans) are declared on samsung.com via @font-face but are not publicly distributed.