Rivian
Rivian's brand palette is built on a dark-first canvas with the signature Rivian Blue (#004B87) — a deep navy-teal carried on the wordmark and corporate chrome — supported by a warm yellow-lime adventure accent (Rivian Lemon) on the launch R1T/R1S product surfaces, and a small dark-mode neutral ramp. Rivian's marketing site leads with cinematic dark hero modules and outdoor photography; the brand atom declares dark as identity explicitly.
12 swatches 14 light roles 14 dark roles
Swatches
rivian-blue
#004B87
Rivian's signature corporate navy-teal — the wordmark and corporate chrome.
rivian-blue-deep
#003560
Pressed / hover variant of Rivian Blue for interactive states.
rivian-lemon
#FCE300
Adventure-line accent — used historically on R1T launch livery, signage, and high-priority highlights.
rivian-black
#000000
Canonical canvas — rivian.com hero modules and the brand's identity surface default to true black.
rivian-near-black
#0B0B0C
Surface color just above true black — used for the dark product chrome.
rivian-charcoal
#1A1A1C
Elevated surface — card and modal backgrounds on the dark canvas.
rivian-graphite
#33333A
Border on dark surfaces; secondary surface on light.
rivian-stone
#7A7A82
Tertiary text and icon color on the dark canvas.
rivian-fog
#D9D9DC
Light surface neutral; secondary text on dark.
rivian-white
#FFFFFF
Primary text on the dark canvas; canvas color for light-mode marketing surfaces.
rivian-success
#1F8A4C
Functional success — charge complete, system OK.
rivian-error
#C0392B
Functional error — destructive / unavailable.
Mode role mappings
Light mode (14 roles)
accent
→ rivian-lemon accent-hover
→ rivian-lemon background
→ rivian-white border
→ rivian-fog error
→ rivian-error primary
→ rivian-blue primary-hover
→ rivian-blue-deep success
→ rivian-success surface
→ rivian-fog surface-elevated
→ rivian-white text-primary
→ rivian-black text-secondary
→ rivian-charcoal text-tertiary
→ rivian-stone warning
→ rivian-lemon Dark mode (14 roles)
accent
→ rivian-lemon accent-hover
→ rivian-lemon background
→ rivian-black border
→ rivian-graphite error
→ rivian-error primary
→ rivian-lemon primary-hover
→ rivian-lemon success
→ rivian-success surface
→ rivian-near-black surface-elevated
→ rivian-charcoal text-primary
→ rivian-white text-secondary
→ rivian-fog text-tertiary
→ rivian-stone warning
→ rivian-lemon Provenance
- Source
- https://raw.githubusercontent.com/simple-icons/simple-icons/13.0.0/_data/simple-icons.json
- License
Proprietary — All Rights Reserved- Attribution
- Rivian Automotive, Inc. — Rivian, the Rivian wordmark, and the Rivian "R" mark are trademarks of Rivian Automotive, Inc. The signature blue (#004B87) is verified via the simple-icons brand database (v13.0.0).
- Imported
-
2026-05-19 - Notes
- Only Rivian Blue (#004B87) is verified from a single authoritative source. The supporting dark-mode neutrals, the Rivian Lemon adventure accent, and the success / warning functional swatches are authored complements faithful to rivian.com's product chrome rather than lifted from a single Rivian-published token table. Rivian does not maintain a publicly visible brand-guidelines or design-system page.