Reddit corporate palette, anchored on Reddit Orange (#FF4500) — the saturated red-orange that has carried Snoo (the Reddit alien) and the Reddit wordmark since the company's founding. The brand is bi-modal: the legacy and the dominant mobile-app surface read as Reddit Orange on a white canvas, while the modernized "new Reddit" dark theme surfaces the Orange on a near-black canvas (#1A1A1B) inherited from the redesign and retained in the 2023 brand evolution.
14 swatches 14 light roles 14 dark roles
Swatches
reddit-orange
#FF4500
Signature red-orange — the primary brand color. The Snoo mark, the Reddit wordmark, and the up-vote affordance all read in this hue. Verified hex from Reddit's brand kit and corroborated by the simple-icons brand database citing reddit.com.
reddit-orange-dark
#CC3700
Authored darker orange for hover, pressed, and active states on the primary.
reddit-white
#FFFFFF
Canonical light canvas — the historical Reddit product surface.
reddit-near-white
#F6F7F8
Authored panel surface on light mode — Reddit's listing rows on the web.
reddit-text-primary
#1A1A1B
Authored body text on light backgrounds.
reddit-text-secondary
#7C7C7C
Authored secondary text on light backgrounds.
reddit-divider-light
#EDEFF1
Authored hairline divider on light canvas.
reddit-canvas-dark
#1A1A1B
The "new Reddit" dark canvas — documented in the Reddit redesign brand assets and surfaced on the Reddit web product's dark theme.
reddit-surface-dark
#272729
Authored elevated surface on the dark canvas — rows, modal headers.
reddit-surface-elevated-dark
#343536
Authored deepest-elevated surface on dark mode — popovers and tooltips.
reddit-text-on-dark
#D7DADC
Primary text on the dark canvas — the off-white reading tone.
reddit-text-secondary-dark
#818384
Authored secondary text on the dark canvas.
reddit-divider-dark
#343536
Authored hairline divider on dark canvas.
reddit-downvote-blue
#7193FF
The complementary blue used historically for the down-vote affordance on the Reddit product — the visual counterweight to the Orange up-vote.
Mode role mappings
Light mode (14 roles)
accent
→ reddit-orange accent-hover
→ reddit-orange-dark background
→ reddit-white error
→ reddit-orange primary
→ reddit-orange primary-hover
→ reddit-orange-dark success
→ reddit-orange surface
→ reddit-near-white surface-elevated
→ reddit-white text-primary
→ reddit-text-primary text-secondary
→ reddit-text-secondary text-tertiary
→ reddit-text-secondary warning
→ reddit-orange warning-hover
→ reddit-orange-dark Dark mode (14 roles)
accent
→ reddit-orange accent-hover
→ reddit-orange-dark background
→ reddit-canvas-dark error
→ reddit-orange primary
→ reddit-orange primary-hover
→ reddit-orange-dark success
→ reddit-orange surface
→ reddit-surface-dark surface-elevated
→ reddit-surface-elevated-dark text-primary
→ reddit-text-on-dark text-secondary
→ reddit-text-secondary-dark text-tertiary
→ reddit-text-secondary-dark warning
→ reddit-orange warning-hover
→ reddit-orange-dark Provenance
- Source
- https://www.redditinc.com/brand
- License
Proprietary — All Rights Reserved- Attribution
- Reddit, the Reddit logotype, and Snoo are registered trademarks of Reddit, Inc. Reddit Orange (#FF4500) is documented in Reddit's public brand kit at redditinc.com/brand and independently verified via the simple-icons brand database, which cites reddit.com as the source. The "new Reddit" dark canvas (#1A1A1B) is documented in the Reddit redesign brand assets and surfaced on the Reddit web product's dark theme.
- Imported
-
2026-05-18 - Notes
- Reddit's identity has historically been light-first (orange-on-white on the classic Reddit product) but the modern product surface defaults to dark mode on the mobile apps and offers user-selectable dark mode on the web. The light and dark mode mappings below catalogue both canonical surfaces; the Orange remains the invariant brand color across both.