ProPublica
The ProPublica palette as deployed on propublica.org. The Pulitzer-winning investigative nonprofit newsroom's identity is built on a quiet warm-white canvas (#F2F1ED), a warm near-black ink (#111110) for body content, and a saturated investigative red (#D92D03) used as the call-to-action and promo accent. The proprietary Feature Headline (serif display) and Tiempos Text (serif body) typefaces — paired with Brut Grotesque (sans) — carry the long-form investigative voice.
13 swatches 12 light roles 12 dark roles
Swatches
warm-black
#111110
--p-color-warm-black — primary text and warm ink.
black
#000000
--p-color-black — absolute black; mark fills.
warm-white
#F2F1ED
--p-color-warm-white — the warm cream canvas.
white
#FFFFFF
--p-color-white — bright canvas alternate.
investigative-red
#D92D03
ProPublica promo red — the CTA and emphasis color.
investigative-red-deep
#A00000
Pressed / active variant of investigative red.
theme-blue
#304154
Deep slate-blue theme accent from the propublica-2026 theme.
gray-warm
#5A5A5A
Warm gray secondary text.
gray-medium
#727272
Medium gray tertiary text and meta.
gray-quiet
#979797
Quiet gray for disabled / meta.
gray-border
#C7C7C7
Heavier border weight.
gray-divider
#DFDFDF
Quiet rule weight.
gray-tint
#EBEBEB
Quiet surface tint.
Mode role mappings
Light mode (12 roles)
accent
→ investigative-red accent-hover
→ investigative-red-deep background
→ warm-white border
→ gray-divider error
→ investigative-red-deep primary
→ investigative-red primary-hover
→ investigative-red-deep surface
→ gray-tint surface-elevated
→ white text-primary
→ warm-black text-secondary
→ gray-warm text-tertiary
→ gray-medium Dark mode (12 roles)
accent
→ investigative-red accent-hover
→ investigative-red-deep background
→ warm-black border
→ gray-warm error
→ investigative-red primary
→ investigative-red primary-hover
→ investigative-red-deep surface
→ theme-blue surface-elevated
→ gray-warm text-primary
→ warm-white text-secondary
→ gray-divider text-tertiary
→ gray-border Provenance
- Source
- https://www.propublica.org/
- License
Proprietary — All Rights Reserved- Attribution
- ProPublica, Inc. — palette values captured from the deployed concatenated WordPress stylesheet at propublica.org/_static/. ProPublica and the Feature Headline / Tiempos Text / Brut Grotesque typefaces are property of ProPublica, Inc.
- Imported
-
2026-05-19 - Notes
- Derived from live --p-color-* CSS custom-property tokens on propublica.org on 2026-05-19; no public brand guide located. The proprietary Feature Headline (display serif), Tiempos Text (serif body, licensed from Klim Type Foundry), and Brut Grotesque (sans) typefaces are declared on the live stylesheet but are not publicly distributed in the cuts ProPublica licenses. Open-source substitutes — lora@1 for body prose, playfair-display@1 for the display serif role, inter@1 for sans — are referenced from the brand atom.