Pinterest corporate palette, anchored on Pinterest Red (#E60023) — the saturated red that has carried the Pinterest "P" mark and the wordmark since the company's founding. The brand is light-first: the canonical Pinterest product surface is white with the Red used on the mark, the "Save" pin button, and the highest-priority calls to action. The supporting system is a small set of neutrals that let pinned imagery — Pinterest's actual content — carry the visual weight of every surface.
15 swatches 14 light roles 14 dark roles
Swatches
pinterest-red
#E60023
Signature red — the primary brand color. The Pinterest "P" mark, the wordmark, and the "Save" pin CTA all render in this hue. Verified hex from Pinterest's brand guidelines and corroborated by the simple-icons brand database citing pinterest.com.
pinterest-red-dark
#AD081B
Authored darker red for hover, pressed, and active states on the primary CTA.
pinterest-white
#FFFFFF
Canonical light canvas — the Pinterest product surface.
pinterest-near-white
#F9F9F9
Authored panel surface on light mode — pin-card backgrounds.
pinterest-text-primary
#111111
Authored body text and headline color on light backgrounds.
pinterest-text-secondary
#5F5F5F
Authored secondary text on light backgrounds.
pinterest-text-tertiary
#767676
Authored tertiary / muted text on light backgrounds.
pinterest-divider-light
#EFEFEF
Authored hairline divider on the light canvas.
pinterest-canvas-dark
#111111
Authored dark-mode canvas for Pinterest's product dark theme.
pinterest-surface-dark
#1F1F1F
Authored elevated surface on the dark canvas.
pinterest-surface-elevated-dark
#2A2A2A
Authored deepest-elevated surface on dark mode.
pinterest-text-on-dark
#E9E9E9
Primary text on the dark canvas.
pinterest-text-secondary-dark
#B0B0B0
Authored secondary text on the dark canvas.
pinterest-green
#0FA573
Authored success accent for status affordances.
pinterest-yellow
#E8B021
Authored warning / highlight accent.
Mode role mappings
Light mode (14 roles)
accent
→ pinterest-red accent-hover
→ pinterest-red-dark background
→ pinterest-white error
→ pinterest-red primary
→ pinterest-red primary-hover
→ pinterest-red-dark success
→ pinterest-green surface
→ pinterest-near-white surface-elevated
→ pinterest-white text-primary
→ pinterest-text-primary text-secondary
→ pinterest-text-secondary text-tertiary
→ pinterest-text-tertiary warning
→ pinterest-yellow warning-hover
→ pinterest-yellow Dark mode (14 roles)
accent
→ pinterest-red accent-hover
→ pinterest-red-dark background
→ pinterest-canvas-dark error
→ pinterest-red primary
→ pinterest-red primary-hover
→ pinterest-red-dark success
→ pinterest-green surface
→ pinterest-surface-dark surface-elevated
→ pinterest-surface-elevated-dark text-primary
→ pinterest-text-on-dark text-secondary
→ pinterest-text-secondary-dark text-tertiary
→ pinterest-text-secondary-dark warning
→ pinterest-yellow warning-hover
→ pinterest-yellow Provenance
- Source
- https://newsroom.pinterest.com/en/brand-guidelines
- License
Proprietary — All Rights Reserved- Attribution
- Pinterest, the Pinterest "P" mark, and the Pinterest wordmark are registered trademarks of Pinterest, Inc. Pinterest Red (#E60023) is documented across Pinterest's brand guidelines on the Pinterest newsroom and independently verified via the simple-icons brand database, which cites pinterest.com as the source. Authored neutrals are tuned to Pinterest's product surface and do not override the official brand kit.
- Imported
-
2026-05-18 - Notes
- Pinterest's brand voice intentionally recedes behind the user's pins: a tight palette of one red, one white, one near-black, and a handful of UI grays is the entire brand surface. The dark-mode role mapping is an authored inversion supporting Pinterest's user-selectable dark theme; the canonical brand canvas remains light-first.