PayPal

PayPal Holdings, Inc. corporate brand palette. PayPal's identity is carried by a tight, signature blue duotone — the deeper PayPal Blue (#003087) and the brighter PayPal Cobalt (#009CDE) — paired across the two-toned "PP" monogram and the wordmark. The brand canvas is light-first with a near-black ink for body text; the secondary PayPal Gold (#FFC439) drives the "Pay with PayPal" button across the merchant web.

13 swatches 14 light roles 14 dark roles fintechpaymentspaypalbluecorporatelight-first

Swatches

paypal-blue
#003087
Primary deep navy-blue — the back-facing "P" of the monogram and the wordmark color.
paypal-cobalt
#009CDE
Bright cobalt — the front-facing "P" of the duotone monogram.
paypal-blue-deep
#001C64
Deeper navy used on hover/pressed states and emphasis text on the primary blue.
paypal-gold
#FFC439
Signature gold — the "Pay with PayPal" merchant-button fill across the web.
paypal-gold-hover
#F2BB30
Authored darker gold for hover/pressed states on the gold merchant button.
paypal-ink
#2C2E2F
Near-black for body copy on light surfaces.
paypal-graphite
#545D68
Secondary text on light backgrounds.
paypal-gray
#9DA3A6
Tertiary text and metadata.
paypal-white
#FFFFFF
Canonical light canvas.
paypal-fog
#F5F7FA
Authored surface tone for cards and panels.
paypal-divider
#CBD2D6
Authored hairline divider tone.
paypal-canvas-dark
#0F1419
Authored dark-mode canvas — PayPal is light-first; this is an authored inversion.
paypal-surface-dark
#1C232B
Authored elevated surface on dark mode.

Mode role mappings

Light mode (14 roles)

accent → paypal-cobalt
accent-hover → paypal-blue
background → paypal-white
error → paypal-blue-deep
primary → paypal-blue
primary-hover → paypal-blue-deep
success → paypal-cobalt
surface → paypal-fog
surface-elevated → paypal-white
text-primary → paypal-ink
text-secondary → paypal-graphite
text-tertiary → paypal-gray
warning → paypal-gold
warning-hover → paypal-gold-hover

Dark mode (14 roles)

accent → paypal-gold
accent-hover → paypal-gold-hover
background → paypal-canvas-dark
error → paypal-blue
primary → paypal-cobalt
primary-hover → paypal-blue
success → paypal-cobalt
surface → paypal-surface-dark
surface-elevated → paypal-surface-dark
text-primary → paypal-white
text-secondary → paypal-gray
text-tertiary → paypal-graphite
warning → paypal-gold
warning-hover → paypal-gold-hover

Provenance

Source
https://newsroom.paypal-corp.com/Brand-Center
License
Proprietary — All Rights Reserved
Attribution
PayPal Holdings, Inc. — PayPal, the PayPal wordmark, and the two-tone "PP" monogram are registered trademarks of PayPal Holdings, Inc. The signature duotone (PayPal Blue #003087 + PayPal Cobalt #009CDE) is documented across PayPal's brand-center press kit and visible in the deployed PayPal logomark SVG. The "Pay with PayPal" gold (#FFC439) is published in PayPal's merchant button-style guidance.
Imported
2026-05-18
Notes
PayPal's identity is one of the most consistent in fintech: two blues for the mark, one gold for the merchant button, and a clean light canvas. The dark-mode role mapping is an authored inversion for consumers that need a dark-surface treatment; it is not a PayPal-published canonical mode.