Oxford
The University of Oxford brand palette as published in the Oxford visual identity guidelines. The institutional anchor is Oxford Blue (#002147 — Pantone 282), the colour the University has been identified by worldwide for centuries. A secondary palette of named "Oxford" colours (cerulean blue, lemon yellow, charcoal, mauve, peach, potter's pink, dusk, lilac, sienna) supports layouts and editorial accents, with a five-stop neutral set (ash grey, umber, stone grey, shell grey, off white) used selectively alongside the core.
16 swatches 15 light roles 15 dark roles
Swatches
oxford-blue
#002147
The institutional Oxford Blue (Pantone 282) — primary brand colour.
white
#FFFFFF
Primary canvas in light mode.
oxford-off-white
#F2F0F0
Warm off-white — soft canvas tint.
oxford-ash-grey
#61615F
Mid-deep neutral — body text on light surfaces.
oxford-umber
#89827A
Warm mid-neutral — secondary text.
oxford-stone-grey
#D9D8D6
Soft warm grey — border / divider.
oxford-shell-grey
#F1EEE9
Lightest warm neutral — surface tint.
oxford-charcoal
#211D1C
Near-black — primary text on light canvas.
oxford-cerulean-blue
#49B6FF
Bright sky-cerulean — digital accent.
oxford-lemon-yellow
#F7EF66
Pale lemon — editorial highlight / warning.
oxford-mauve
#776885
Muted mauve — editorial accent.
oxford-peach
#E08D79
Warm peach — soft accent.
oxford-potters-pink
#ED9390
Heritage pink — editorial accent.
oxford-dusk
#C4A29E
Muted dusk — soft warm accent.
oxford-lilac
#D1BDD5
Pale lilac — illustration tint.
oxford-sienna
#994636
Deep sienna — heritage accent.
Mode role mappings
Light mode (15 roles)
accent
→ oxford-cerulean-blue accent-hover
→ oxford-blue background
→ white border
→ oxford-stone-grey error
→ oxford-sienna primary
→ oxford-blue primary-hover
→ oxford-charcoal success
→ oxford-blue surface
→ oxford-shell-grey surface-elevated
→ white text-primary
→ oxford-charcoal text-secondary
→ oxford-ash-grey text-tertiary
→ oxford-umber warning
→ oxford-lemon-yellow warning-hover
→ oxford-peach Dark mode (15 roles)
accent
→ oxford-cerulean-blue accent-hover
→ oxford-blue background
→ oxford-charcoal border
→ oxford-ash-grey error
→ oxford-sienna primary
→ oxford-cerulean-blue primary-hover
→ oxford-blue success
→ oxford-cerulean-blue surface
→ oxford-ash-grey surface-elevated
→ oxford-umber text-primary
→ white text-secondary
→ oxford-stone-grey text-tertiary
→ oxford-shell-grey warning
→ oxford-lemon-yellow warning-hover
→ oxford-peach Provenance
- Source
- https://www.ox.ac.uk/about/the-university/brand/guidelines
- License
Proprietary — All Rights Reserved (Oxford trademarks)- Attribution
- The Chancellor, Masters, and Scholars of the University of Oxford — palette captured from the University of Oxford visual identity guidelines (ox.ac.uk/about/the-university/brand). "Oxford," "University of Oxford," the Oxford coat of arms, and the belted-crest mark are protected marks of the University of Oxford.
- Imported
-
2026-05-19 - Notes
- Oxford Blue (#002147 = Pantone 282) is the canonical institutional value documented across the University's brand guidelines and corroborated by the Wikipedia Oxford Blue entry. The secondary palette swatches and neutral set are captured from the published Oxford brand guidance via the central university brand resources. Secondary colours should be used selectively and always in combination with the core Oxford Blue.