Netflix
Netflix corporate palette built around Netflix Red (#E50914) and a deep-black canvas. The brand is dark-first: the Netflix consumer product, marketing surfaces, and the iconic "N" mark all live on near-black surfaces with the saturated red used sparingly for the wordmark, the mark, and the highest-priority calls to action. The red value is verified from the official Netflix logomark SVG and Netflix's own brand-asset press kit.
8 swatches 14 light roles 14 dark roles
Swatches
netflix-red
#E50914
Primary brand red — the Netflix wordmark and mark color.
netflix-red-dark
#B81D24
Darker red used historically on the "N" ribbon and for hover/pressed states on the primary red.
netflix-black
#000000
Canonical canvas — the Netflix consumer surface is solid black.
netflix-near-black
#141414
Surface color of the Netflix consumer app — rows, tiles, and modal backgrounds sit on this near-black.
netflix-charcoal
#221F1F
Elevated surface — used on hover states, expanded title cards, and modal headers in the Netflix app.
netflix-gray
#564D4D
Secondary text and divider color on the dark canvas.
netflix-white
#FFFFFF
Primary text on the dark canvas; reversed wordmark fill on light backgrounds.
netflix-off-white
#F5F5F1
Warm off-white used for light-mode marketing surfaces and editorial pages.
Mode role mappings
Light mode (14 roles)
accent
→ netflix-red accent-hover
→ netflix-red-dark background
→ netflix-off-white error
→ netflix-red primary
→ netflix-red primary-hover
→ netflix-red-dark success
→ netflix-gray surface
→ netflix-white surface-elevated
→ netflix-white text-primary
→ netflix-black text-secondary
→ netflix-charcoal text-tertiary
→ netflix-gray warning
→ netflix-red warning-hover
→ netflix-red-dark Dark mode (14 roles)
accent
→ netflix-red accent-hover
→ netflix-red-dark background
→ netflix-black error
→ netflix-red primary
→ netflix-red primary-hover
→ netflix-red-dark success
→ netflix-white surface
→ netflix-near-black surface-elevated
→ netflix-charcoal text-primary
→ netflix-white text-secondary
→ netflix-off-white text-tertiary
→ netflix-gray warning
→ netflix-red warning-hover
→ netflix-red-dark Provenance
- Source
- https://brand.netflix.com/
- License
Proprietary — All Rights Reserved- Attribution
- Netflix, Inc. — Netflix, the Netflix wordmark, and the Netflix "N" mark are registered trademarks of Netflix, Inc. The signature red value (#E50914) is documented across the Netflix press kit and is visible in the official Netflix logomark SVG.
- Imported
-
2026-05-17 - Notes
- Dark mode is the canonical Netflix surface — the consumer app, title cards, and marketing materials all default to near-black canvas with the red used as the brand-identity accent. The light-mode role mapping is an authored inversion provided for consumers that need a light-surface treatment; it is not a Netflix-published mode.