MIT
The Massachusetts Institute of Technology brand palette as published in the MIT Brand Guide. The institutional voice rests on three core swatches — MIT Red (#750014), Silver Gray (#8B959E), and Bright Red (#FF1423) — set against white and black. An expanded palette adds saturated pinks, purples, blues, greens, and a yellow that MIT pairs with the core for editorial and digital surfaces, plus a four-stop neutral gray ramp from Dark Gray 2 to Light Gray 1.
24 swatches 15 light roles 15 dark roles
Swatches
mit-red
#750014
The institutional crimson — primary brand colour.
bright-red
#FF1423
Digital accent / activation red. Not a replacement for MIT Red.
silver-gray
#8B959E
Core neutral — cool silver used alongside MIT Red.
black
#000000
Body text and dark surfaces.
white
#FFFFFF
Primary canvas in light mode.
dark-gray-1
#40464C
Mid-dark text on light surfaces.
dark-gray-2
#212326
Primary text / dark-mode canvas.
dark-silver-gray
#626A73
Secondary text on light; deeper silver tone.
light-silver-gray
#B8C2CC
Quiet text on dark; light divider.
light-gray-1
#F2F4F8
Soft surface tint on light canvas.
light-gray-2
#DDE1E6
Border / divider on light canvas.
dark-pink
#750062
Deep magenta — expanded accent.
pink
#FF14F0
Saturated digital pink.
light-pink
#FFB3FF
Pastel pink — illustration tint.
dark-purple
#3E006B
Deep violet — expanded accent.
purple
#9933FF
Saturated digital purple.
light-purple
#BFB3FF
Pastel violet — illustration tint.
dark-blue
#002896
Deep institutional blue — expanded accent.
blue
#1966FF
Saturated digital blue.
light-blue
#99EBFF
Pastel sky — illustration tint.
dark-green
#004D1A
Deep forest green — expanded accent.
green
#00AD00
Saturated digital green — success surface.
light-green
#AAFF33
Pastel lime — illustration tint.
yellow
#FFEB00
Saturated digital yellow — warning / highlight.
Mode role mappings
Light mode (15 roles)
accent
→ bright-red accent-hover
→ mit-red background
→ white border
→ light-gray-2 error
→ bright-red primary
→ mit-red primary-hover
→ bright-red success
→ green surface
→ light-gray-1 surface-elevated
→ white text-primary
→ dark-gray-2 text-secondary
→ dark-gray-1 text-tertiary
→ dark-silver-gray warning
→ yellow warning-hover
→ yellow Dark mode (15 roles)
accent
→ bright-red accent-hover
→ mit-red background
→ dark-gray-2 border
→ dark-silver-gray error
→ bright-red primary
→ bright-red primary-hover
→ mit-red success
→ light-green surface
→ dark-gray-1 surface-elevated
→ dark-silver-gray text-primary
→ white text-secondary
→ light-silver-gray text-tertiary
→ silver-gray warning
→ yellow warning-hover
→ yellow Provenance
- Source
- https://brand.mit.edu/color
- License
Proprietary — All Rights Reserved (MIT trademarks)- Attribution
- Massachusetts Institute of Technology — palette captured from the MIT Brand Guide colour page. "MIT," the MIT name, and the MIT seal are registered trademarks of the Massachusetts Institute of Technology.
- Imported
-
2026-05-19 - Notes
- MIT's documented MIT Red is #750014 — the canonical institutional crimson on brand.mit.edu/color. Bright Red (#FF1423) is the digital accent used for activation and emphasis, not a replacement for MIT Red. The expanded palette colors are documented but should be used selectively against the core swatches.