LinkedIn corporate palette, anchored on LinkedIn Blue (#0A66C2) — the saturated mid-blue introduced with the 2019 brand refresh and used across the LinkedIn product, marketing materials, and the in-bug wordmark. The palette is light-first: the canonical LinkedIn surface is white with the blue used as the primary identity color and on key interactive surfaces. A small set of supporting accents (warm orange, green for status, near-black for headlines) appears in LinkedIn's published brand guidance.
13 swatches 14 light roles 14 dark roles
Swatches
linkedin-blue
#0A66C2
Signature mid-blue — the primary brand color introduced with the 2019 brand refresh. The in-bug wordmark, primary buttons, and the link color on linkedin.com all read in this blue.
linkedin-blue-dark
#004182
Darker blue for hover, pressed, and focus states on LinkedIn Blue — and the historical pre-2019 wordmark color region.
linkedin-blue-light
#378FE9
Lighter blue used for link affordances on dark surfaces and for hover hints on light surfaces.
linkedin-white
#FFFFFF
Canvas on light surfaces — the canonical LinkedIn product background.
linkedin-near-white
#F4F2EE
Warm off-white background used on the LinkedIn feed and editorial pages.
linkedin-black
#000000E6
Body and headline color — published as black at 90% opacity for use on white surfaces, balancing legibility with warmth.
linkedin-black-solid
#000000
Solid black — used in marketing and on the in-bug wordmark variants.
linkedin-text-secondary
#00000099
Authored secondary text — black at 60% opacity for muted copy on white.
linkedin-divider
#E0DFDC
Authored hairline divider tone on light canvas.
linkedin-warm-orange
#E68523
Warm orange — used sparingly on LinkedIn marketing surfaces and illustration to signal warmth and humanity.
linkedin-green
#057642
Deep green — used in LinkedIn's product UI for "open to work" and positive status affordances.
linkedin-canvas-dark
#1B1F23
Authored dark-mode canvas for LinkedIn's product dark theme.
linkedin-surface-dark
#2C3033
Authored elevated surface on dark mode.
Mode role mappings
Light mode (14 roles)
accent
→ linkedin-blue accent-hover
→ linkedin-blue-dark background
→ linkedin-white error
→ linkedin-warm-orange primary
→ linkedin-blue primary-hover
→ linkedin-blue-dark success
→ linkedin-green surface
→ linkedin-white surface-elevated
→ linkedin-near-white text-primary
→ linkedin-black text-secondary
→ linkedin-text-secondary text-tertiary
→ linkedin-text-secondary warning
→ linkedin-warm-orange warning-hover
→ linkedin-warm-orange Dark mode (14 roles)
accent
→ linkedin-blue-light accent-hover
→ linkedin-blue background
→ linkedin-canvas-dark error
→ linkedin-warm-orange primary
→ linkedin-blue-light primary-hover
→ linkedin-blue success
→ linkedin-green surface
→ linkedin-surface-dark surface-elevated
→ linkedin-surface-dark text-primary
→ linkedin-white text-secondary
→ linkedin-divider text-tertiary
→ linkedin-divider warning
→ linkedin-warm-orange warning-hover
→ linkedin-warm-orange Provenance
- Source
- https://brand.linkedin.com/
- License
Proprietary — All Rights Reserved- Attribution
- LinkedIn and the LinkedIn "in" mark are registered trademarks of LinkedIn Corporation (a Microsoft subsidiary). LinkedIn Blue (#0A66C2) is documented in LinkedIn's published brand guidelines at brand.linkedin.com and independently verified via the simple-icons brand database, which cites linkedin.com as the source. The accent values are read from LinkedIn's brand-system color documentation; status accents are authored neutrals tuned to the LinkedIn product surface.
- Imported
-
2026-05-18 - Notes
- LinkedIn Blue was darkened from the original #0077B5 to the present #0A66C2 in the 2019 brand refresh to clear WCAG AA contrast on white at body-text size. The dark-mode role mapping is an authored inversion supporting LinkedIn's product dark theme; the canonical LinkedIn marketing surface remains light-first.