JM Family Enterprises

Corporate palette for JM Family Enterprises, anchored on a deep teal primary with warm gold and signal-yellow accents. Extracted directly from the live jmfamily.com theme stylesheet.

17 swatches 15 light roles 15 dark roles corporateautomotivefinancejmfeteal

Swatches

jmfe-teal
#008C99
Primary corporate teal — links, primary buttons, accents.
jmfe-teal-deep
#00838F
Hover state for the primary teal; deeper edge of the brand.
jmfe-teal-slate
#5C92A2
Secondary slate-blue used for subdued UI accents.
jmfe-teal-light
#B1DCE0
Soft teal surface for highlights and inline emphasis.
jmfe-teal-mist
#C2E2E5
Lightest teal — large translucent surfaces.
jmfe-ink
#1D2C31
Deep blue-black — primary body text.
jmfe-slate
#405765
Secondary text and quiet labels.
jmfe-gray-warm
#5D6770
Tertiary text and dividers.
jmfe-gray-cool
#7B7C80
Quaternary muted text.
jmfe-gold
#A79154
Heritage gold accent — used sparingly with the teal.
jmfe-amber
#D1A829
Warm amber callout — recognition / awards contexts.
jmfe-yellow
#F5C542
Bright warning yellow.
jmfe-signal-yellow
#FFC60A
High-attention CTA / signal yellow.
jmfe-orange
#F99C25
Orange accent used in feature graphics.
jmfe-terracotta
#E16B2A
Warm terracotta for tertiary emphasis.
jmfe-bg
#FFFFFF
Page background in light mode.
jmfe-surface
#F5F7F8
Elevated panels and quiet surfaces.

Mode role mappings

Light mode (15 roles)

accent → jmfe-gold
background → jmfe-bg
error → jmfe-terracotta
highlight → jmfe-signal-yellow
info → jmfe-teal
primary → jmfe-teal
primary-hover → jmfe-teal-deep
secondary-accent → jmfe-teal-slate
success → jmfe-teal-deep
surface → jmfe-surface
surface-elevated → jmfe-teal-mist
text-primary → jmfe-ink
text-secondary → jmfe-slate
text-tertiary → jmfe-gray-warm
warning → jmfe-amber

Dark mode (15 roles)

accent → jmfe-amber
background → jmfe-ink
error → jmfe-terracotta
highlight → jmfe-signal-yellow
info → jmfe-teal-light
primary → jmfe-teal-light
primary-hover → jmfe-teal-mist
secondary-accent → jmfe-teal-slate
success → jmfe-teal-light
surface → jmfe-slate
surface-elevated → jmfe-gray-warm
text-primary → jmfe-bg
text-secondary → jmfe-teal-mist
text-tertiary → jmfe-teal-light
warning → jmfe-amber

Provenance

Source
https://www.jmfamily.com/
License
Proprietary — All Rights Reserved
Attribution
JM Family Enterprises, Inc. — trademark and brand colors are the property of JM Family Enterprises. Hex values transcribed from the publicly served theme stylesheet on jmfamily.com.
Imported
2026-05-17
Notes
Sourced from /wp-content/themes/jmfamily/css/style.min.css. This palette models the corporate site's deployed visual identity, not an officially distributed brand-guidelines document.