JM&A Group

JM&A Group palette built around the brand teal (#008D9A) seen in the official wordmark, paired with near-black and white. The teal is one shade off the parent JMFE corporate teal (#008C99) — the same family identity at finer resolution.

8 swatches 13 light roles 13 dark roles automotivefinance-and-insurancedealer-servicesjmfejmateal

Swatches

jma-teal
#008D9A
Primary brand teal — wordmark accent and headline color.
jma-teal-deep
#00707A
Interpolated hover/pressed state for the primary teal.
jma-teal-light
#B8E2E6
Interpolated soft teal for surfaces and inline highlights.
jma-onyx
#010101
Wordmark base color and primary headline text.
jma-graphite
#2A2D31
Body text (interpolated, slightly off
jma-slate
#5A6470
Secondary text and meta labels (interpolated).
jma-fog
#E6ECF0
Subtle background tint (interpolated).
jma-white
#FFFFFF
Page background and reversed wordmark fill.

Mode role mappings

Light mode (13 roles)

accent → jma-teal
background → jma-white
error → jma-onyx
info → jma-teal
primary → jma-teal
primary-hover → jma-teal-deep
success → jma-teal-deep
surface → jma-fog
surface-elevated → jma-teal-light
text-primary → jma-onyx
text-secondary → jma-graphite
text-tertiary → jma-slate
warning → jma-teal

Dark mode (13 roles)

accent → jma-teal-light
background → jma-onyx
error → jma-fog
info → jma-teal-light
primary → jma-teal-light
primary-hover → jma-teal
success → jma-teal-light
surface → jma-graphite
surface-elevated → jma-slate
text-primary → jma-white
text-secondary → jma-fog
text-tertiary → jma-teal-light
warning → jma-teal-light

Provenance

Source
https://www.jmagroup.com/
License
Proprietary — All Rights Reserved
Attribution
JM&A Group — a JM Family Enterprises company. Color values extracted directly from the official horizontal wordmark SVG (jmagroup.com/hubfs/identity/logos/jma-logo-horizontal-fc.svg).
Imported
2026-05-17
Notes
Only three colors appear in the wordmark SVG (#008D9A, #010101, #FFFFFF). The supporting grays below are interpolations selected to harmonize with the brand teal and provide a usable UI scale; they are not pulled from an official brand-guidelines document.