JM Lexus
JM Lexus dealer palette built on the standard Lexus luxury system: monochrome black + brushed-silver chrome with a near-white surface, reflecting the parent Lexus visual identity used at every Lexus dealership including JM Lexus in Margate, FL.
8 swatches 13 light roles 13 dark roles
Swatches
lexus-black
#000000
Primary brand mark color — wordmark and signage.
lexus-graphite
#1A1A1A
Deep near-black for headlines on light surfaces.
lexus-ash
#3D3D3D
Body text and primary content color.
lexus-silver
#6B6B6B
Secondary text — references brushed-chrome accents.
lexus-platinum
#B5B5B5
Tertiary text and divider lines.
lexus-pearl
#F2F2F2
Soft surface tint — quiet panels.
lexus-white
#FFFFFF
Page background and reversed wordmark fill.
lexus-chrome
#8E8E8E
Mid-gray used for the chrome-finish brand accents.
Mode role mappings
Light mode (13 roles)
accent
→ lexus-chrome background
→ lexus-white error
→ lexus-black info
→ lexus-silver primary
→ lexus-black primary-hover
→ lexus-graphite success
→ lexus-silver surface
→ lexus-pearl surface-elevated
→ lexus-white text-primary
→ lexus-graphite text-secondary
→ lexus-ash text-tertiary
→ lexus-silver warning
→ lexus-ash Dark mode (13 roles)
accent
→ lexus-chrome background
→ lexus-black error
→ lexus-white info
→ lexus-platinum primary
→ lexus-white primary-hover
→ lexus-pearl success
→ lexus-platinum surface
→ lexus-graphite surface-elevated
→ lexus-ash text-primary
→ lexus-white text-secondary
→ lexus-pearl text-tertiary
→ lexus-platinum warning
→ lexus-pearl Provenance
- Source
- https://www.jmlexus.com/
- License
Proprietary — All Rights Reserved- Attribution
- JM Lexus — a JM Family Enterprises company; trademark and visual identity belong to Lexus, a Toyota Motor Corporation luxury division. The Lexus visual system is a published global standard applied uniformly across the dealer network (jmlexus.com, lexus.com, all certified Lexus dealers).
- Imported
-
2026-05-17 - Notes
- JM Lexus does not maintain a separate brand palette — they inherit the Lexus parent identity. Values below reflect that monochrome luxury system; they are interpolated representative grays rather than transcriptions of a specific guideline doc.