JM Lexus

JM Lexus dealer palette built on the standard Lexus luxury system: monochrome black + brushed-silver chrome with a near-white surface, reflecting the parent Lexus visual identity used at every Lexus dealership including JM Lexus in Margate, FL.

8 swatches 13 light roles 13 dark roles automotivedealerluxuryjmfelexusmonochrome

Swatches

lexus-black
#000000
Primary brand mark color — wordmark and signage.
lexus-graphite
#1A1A1A
Deep near-black for headlines on light surfaces.
lexus-ash
#3D3D3D
Body text and primary content color.
lexus-silver
#6B6B6B
Secondary text — references brushed-chrome accents.
lexus-platinum
#B5B5B5
Tertiary text and divider lines.
lexus-pearl
#F2F2F2
Soft surface tint — quiet panels.
lexus-white
#FFFFFF
Page background and reversed wordmark fill.
lexus-chrome
#8E8E8E
Mid-gray used for the chrome-finish brand accents.

Mode role mappings

Light mode (13 roles)

accent → lexus-chrome
background → lexus-white
error → lexus-black
info → lexus-silver
primary → lexus-black
primary-hover → lexus-graphite
success → lexus-silver
surface → lexus-pearl
surface-elevated → lexus-white
text-primary → lexus-graphite
text-secondary → lexus-ash
text-tertiary → lexus-silver
warning → lexus-ash

Dark mode (13 roles)

accent → lexus-chrome
background → lexus-black
error → lexus-white
info → lexus-platinum
primary → lexus-white
primary-hover → lexus-pearl
success → lexus-platinum
surface → lexus-graphite
surface-elevated → lexus-ash
text-primary → lexus-white
text-secondary → lexus-pearl
text-tertiary → lexus-platinum
warning → lexus-pearl

Provenance

Source
https://www.jmlexus.com/
License
Proprietary — All Rights Reserved
Attribution
JM Lexus — a JM Family Enterprises company; trademark and visual identity belong to Lexus, a Toyota Motor Corporation luxury division. The Lexus visual system is a published global standard applied uniformly across the dealer network (jmlexus.com, lexus.com, all certified Lexus dealers).
Imported
2026-05-17
Notes
JM Lexus does not maintain a separate brand palette — they inherit the Lexus parent identity. Values below reflect that monochrome luxury system; they are interpolated representative grays rather than transcriptions of a specific guideline doc.