Intel
Intel's 2020 brand refresh moved the company off its long-standing navy "Intel Blue" onto a paired-blue system: Intel Classic Blue (#0068B5) as the primary identity blue used on the logo and CTAs, with Intel Energy Blue (#00C7FD) as the bright accent for highlights and active states. The supporting palette declared on the live site is a tight neutral ramp from near-white (#F7F7F7) through carbon greys to a dark canvas (#262626), with deeper navy variants (#004A86, #0046C8, #000F28) reserved for hover / pressed states and for high-emphasis hero surfaces.
14 swatches 11 light roles 11 dark roles
Swatches
classic-blue
#0068B5
The primary Intel Blue — used on the wordmark, on calls-to- action, and as the link / button color across intel.com.
energy-blue
#00C7FD
The bright accent introduced in the 2020 refresh — used on highlights, active borders, and on dark surfaces where the classic blue would lose contrast.
blue-700
#004A86
Hover / pressed variant of Classic Blue — declared on the live site as `--ighf-h-link-color-hover`.
blue-800
#0046C8
Deeper saturated blue for hero / high-emphasis surfaces.
blue-900
#000F28
Near-navy used as a dark canvas under hero modules.
carbon-web
#F7F7F7
Light page surface tint on the white canvas — the `--ighf-h-color-carbon-web` token.
carbon-100
#E7E7E7
Quiet rule / border on the white canvas.
carbon-200
#D7D7D7
Light-gray border — the `--ighf-h-color-gray-light` token.
carbon-400
#999FA9
Mid-gray for inactive controls.
carbon-500
#6A6D75
Disabled / placeholder text — the `--ighf-h-color-carbon-disabled` token.
carbon-600
#525252
Secondary body text.
carbon-800
#262626
Primary text color on the white canvas — the `--ighf-h-text-color` token; also the dark-mode canvas.
white
#FFFFFF
Default page canvas; reverse logo fill.
black
#000000
Logo fill in the monochrome one-color variant.
Mode role mappings
Light mode (11 roles)
accent
→ energy-blue accent-hover
→ classic-blue background
→ white border
→ carbon-200 primary
→ classic-blue primary-hover
→ blue-700 surface
→ carbon-web surface-elevated
→ white text-primary
→ carbon-800 text-secondary
→ carbon-600 text-tertiary
→ carbon-500 Dark mode (11 roles)
accent
→ energy-blue accent-hover
→ classic-blue background
→ blue-900 border
→ carbon-600 primary
→ energy-blue primary-hover
→ classic-blue surface
→ carbon-800 surface-elevated
→ blue-800 text-primary
→ white text-secondary
→ carbon-200 text-tertiary
→ carbon-400 Provenance
- Source
- https://www.intel.com/
- License
Proprietary — All Rights Reserved- Attribution
- Intel Corporation — palette values captured from the deployed stylesheet on intel.com (clientlib-base.min.css and intel-fonts.css, under the --ighf-h-color-* custom-property family — `classic-blue`, `energy-blue`, `carbon-*`). Intel, the Intel logo, Intel Core, Intel Xeon, Intel Arc, Intel One, and Intel Clear are trademarks of Intel Corporation.
- Imported
-
2026-05-18 - Notes
- Derived from live site CSS at https://www.intel.com/ (captured via the Wayback Machine snapshot web.archive.org/web/20260101011132/intel.com because the direct host returns 403 to non-browser clients) on 2026-05-18. Published brand guidelines are linked from intel.com/content/www/us/en/company-overview/brand-guidelines.html but the page returns 404 to non-browser clients. Token names mirror Intel's own declarations on the live site (--ighf-h-color-classic-blue, --ighf-h-color-energy-blue, --ighf-h-color-carbon-web, etc.).