HBO Max

HBO Max (now branded as Max) corporate palette. The Warner Bros. Discovery streaming service was rebranded from HBO Max to Max in May 2023, retaining the saturated purple-to-blue gradient identity that distinguished HBO Max at launch. The palette is anchored on Max Purple (#B535F6) running through to a deeper blue (#0046FE), on a near-black canvas. The brand is dark-first — the consumer product, marketing surfaces, and the Max wordmark all live on black or near-black surfaces with the purple-blue gradient reading as the brand signature.

11 swatches 14 light roles 14 dark roles streamingentertainmenthbomaxwarner-brospurpledark-first

Swatches

max-purple
#B535F6
Primary signature purple — the dominant brand color in the gradient and the wordmark accent.
max-purple-deep
#7A1FB8
Deeper purple used on pressed states and as the mid-gradient anchor.
max-blue
#0046FE
Saturated blue — the paired end of the purple-to-blue gradient that defines the brand surface.
max-blue-bright
#3D7AFF
Lighter blue used on hover/highlight states and as a secondary accent.
max-black
#000000
Canonical canvas — the Max consumer surface is solid black.
max-near-black
#0A0A14
Elevated surface — rows, tiles, and modal backgrounds sit on this slightly purple-tinted near-black.
max-charcoal
#1A1A2E
Elevated surface — used on hover states, expanded title cards, and modal headers.
max-white
#FFFFFF
Primary text on the dark canvas; reversed wordmark fill on light backgrounds.
max-gray-light
#B8B8C8
Tertiary text and metadata on the dark canvas.
max-gray
#5A5A6E
Secondary text and divider color on the dark canvas.
max-fog
#F5F5FA
Authored light-mode canvas — for marketing surfaces that require a light treatment.

Mode role mappings

Light mode (14 roles)

accent → max-blue
accent-hover → max-blue-bright
background → max-fog
error → max-purple-deep
primary → max-purple
primary-hover → max-purple-deep
success → max-blue-bright
surface → max-white
surface-elevated → max-white
text-primary → max-near-black
text-secondary → max-gray
text-tertiary → max-gray-light
warning → max-purple-deep
warning-hover → max-purple

Dark mode (14 roles)

accent → max-blue
accent-hover → max-blue-bright
background → max-black
error → max-purple
primary → max-purple
primary-hover → max-purple-deep
success → max-blue-bright
surface → max-near-black
surface-elevated → max-charcoal
text-primary → max-white
text-secondary → max-gray-light
text-tertiary → max-gray
warning → max-purple
warning-hover → max-purple-deep

Provenance

Source
https://press.wbd.com/us/
License
Proprietary — All Rights Reserved
Attribution
Warner Bros. Discovery, Inc. — HBO Max, Max, the Max wordmark, and the HBO Max brand assets are registered trademarks of Warner Bros. Discovery, Inc. The signature purple-to-blue gradient is documented across HBO Max's launch brand-system materials and the WBD press kit. Max Purple (#B535F6) and the paired Max Blue (#0046FE) are the dominant gradient anchors.
Imported
2026-05-18
Notes
The HBO Max brand was rebranded to Max in May 2023 when Warner Bros. Discovery consolidated its streaming services. The visual identity retained the purple-blue gradient and dark canvas; this atom captures the brand as HBO Max / Max with the documented gradient anchors. The light-mode role mapping is an authored inversion; dark is the canonical Max surface.