Epic Games
Epic Games' brand palette as captured from the live Epic Games Store stylesheet on store.epicgames.com. The store identity is the most reductive in the modern gaming-storefront cohort: a near-black "Ink" canvas (#101014), white-on-black type, and a white primary CTA that inverts to a black-on-white fill. There is no chromatic primary in the storefront chrome — promotional artwork carries color, while the structural identity reads as monochrome. The neutral ramp scales from a true #FFFFFF white through a near-white pale, a mid-fog gray for tertiary text, a deep graphite for secondary buttons (#404044), and a deep ink for the canvas itself. Inter is the declared sans family.
14 swatches 15 light roles 15 dark roles
Swatches
ink
#101014
Page canvas — the Epic Games Store's primary dark background. Captured from the html background-color on store.epicgames.com.
ink-deep
#000000
Pure black for hero artwork grounds and modal scrims.
graphite
#202024
Elevated surface on the Ink canvas — card backgrounds and header chrome.
graphite-mid
#2A2A2E
Mid graphite — secondary card surfaces and quiet panel backgrounds.
graphite-light
#404044
Secondary button surface — observed as the default fill on the page chrome's secondary buttons.
fog-dark
#5A5A5E
Tertiary text on dark canvas; quiet icon fills.
fog
#A6A6A6
Secondary text on dark canvas; observed as rgba(255,255,255, 0.65) on disabled link affordances.
fog-light
#D0D0D0
Quiet body-on-dark text and pale icon fills.
snow
#FFFFFF
Pure white — the Epic Games Store's primary CTA fill (white surface with Ink text). Also the brand mark's positive fill.
snow-mid
#F5F5F5
Pale surface — alternate card background and quiet promotional treatments.
action-blue
#0078F2
Inline link accent observed on the marketing-site link surfaces. Not the primary CTA — Epic's primary action is a white surface with ink text — but the established hue for inline links and focus rings.
hot-pink
#FF1F8A
Promotional / discount sticker accent observed on hero banners and sale stickers across the storefront.
signal-green
#26BBA4
Free-claim / "now free" sticker accent observed on the weekly free-game banners.
alert-red
#D8453A
Destructive-action / error red used for "remove from wishlist" and refund-related affordances.
Mode role mappings
Light mode (15 roles)
accent
→ action-blue accent-hover
→ action-blue background
→ snow border
→ fog-light error
→ alert-red primary
→ ink primary-hover
→ graphite-light success
→ signal-green surface
→ snow-mid surface-elevated
→ snow text-primary
→ ink text-secondary
→ fog-dark text-tertiary
→ fog warning
→ hot-pink warning-hover
→ hot-pink Dark mode (15 roles)
accent
→ action-blue accent-hover
→ action-blue background
→ ink border
→ graphite-light error
→ alert-red primary
→ snow primary-hover
→ fog-light success
→ signal-green surface
→ graphite surface-elevated
→ graphite-mid text-primary
→ snow text-secondary
→ fog-light text-tertiary
→ fog warning
→ hot-pink warning-hover
→ hot-pink Provenance
- Source
- https://store.epicgames.com/
- License
Proprietary — All Rights Reserved- Attribution
- Epic Games, Inc. — palette values captured from the deployed stylesheet on store.epicgames.com (html background, Inter font-family declaration, secondary-button fills observed in the page chrome). Epic Games, the Epic Games logo, the Epic Games Store logo, and associated marks are trademarks of Epic Games, Inc.
- Imported
-
2026-05-19 - Notes
- Derived from live site CSS at https://store.epicgames.com/ on 2026-05-19; no public Epic Games brand-guidelines page with hex specifications is available. The storefront declares --swiper-theme-color (#007AFF, third-party Swiper library default, not used as a brand color) and otherwise leans on in-line styles rather than design-system custom properties. The values captured here come from the live computed-style output of the html element, primary CTA buttons, and the secondary button family.