Disney+
Disney+ corporate brand palette. The streaming service's identity is anchored on a deep navy canvas (#01153E) with the saturated Disney+ Blue (#113CCF) carrying the wordmark, the iconic arc on the "D," and primary CTAs. Disney+ is dark-first: the consumer app, marketing surfaces, and the wordmark all live on near-black or deep-navy canvases with the blue used sparingly as the brand identity accent.
10 swatches 14 light roles 14 dark roles
Swatches
disney-plus-blue
#113CCF
Primary signature blue — the Disney+ wordmark fill, the arc on the "D," and primary CTAs.
disney-plus-blue-bright
#1F80E0
Brighter cyan-blue used on hover/highlight states and as the secondary brand-gradient accent.
disney-plus-blue-deep
#0B2BA0
Deep blue used on pressed states and as the dark-end of the brand gradient.
disney-plus-navy
#01153E
Canonical canvas — the deep navy that frames the Disney+ consumer surface.
disney-plus-navy-elevated
#0B1E4F
Elevated surface — tiles, modal headers, and expanded title cards sit on this slightly lifted navy.
disney-plus-near-black
#0A0E1A
Near-black used for the highest-contrast surfaces and for the title-art frame.
disney-plus-white
#FFFFFF
Primary text on the dark canvas; reversed wordmark fill on light backgrounds.
disney-plus-fog
#F5F7FA
Authored light-mode canvas — used for marketing surfaces that require a light treatment.
disney-plus-graphite
#5A6478
Secondary text on light backgrounds; tertiary text on dark.
disney-plus-gray
#A2A9B8
Tertiary text and metadata in the consumer product.
Mode role mappings
Light mode (14 roles)
accent
→ disney-plus-blue-bright accent-hover
→ disney-plus-blue background
→ disney-plus-fog error
→ disney-plus-blue-deep primary
→ disney-plus-blue primary-hover
→ disney-plus-blue-deep success
→ disney-plus-blue-bright surface
→ disney-plus-white surface-elevated
→ disney-plus-white text-primary
→ disney-plus-navy text-secondary
→ disney-plus-graphite text-tertiary
→ disney-plus-gray warning
→ disney-plus-blue-bright warning-hover
→ disney-plus-blue Dark mode (14 roles)
accent
→ disney-plus-blue-bright accent-hover
→ disney-plus-blue background
→ disney-plus-navy error
→ disney-plus-blue-bright primary
→ disney-plus-blue-bright primary-hover
→ disney-plus-blue success
→ disney-plus-blue-bright surface
→ disney-plus-navy-elevated surface-elevated
→ disney-plus-near-black text-primary
→ disney-plus-white text-secondary
→ disney-plus-gray text-tertiary
→ disney-plus-graphite warning
→ disney-plus-blue-bright warning-hover
→ disney-plus-blue Provenance
- Source
- https://thewaltdisneycompany.com/dis/
- License
Proprietary — All Rights Reserved- Attribution
- The Walt Disney Company — Disney+, the Disney+ wordmark, and the arced "D" mark are registered trademarks of Disney Enterprises, Inc. The signature Disney+ Blue (#113CCF) is documented across Disney+'s public brand-surface stylesheets and is observable in the deployed disneyplus.com hero treatments. The deep-navy canvas (#01153E) is the dominant background tone in the consumer product.
- Imported
-
2026-05-18 - Notes
- Disney+ launched in November 2019 with this single-blue identity by Disney's internal brand team. The dark-navy canvas is the canonical Disney+ surface across web, mobile, and connected-TV apps. The light-mode role mapping is an authored inversion provided for marketing surfaces that require a light treatment; it is not a Disney+-published canonical mode.