Coinbase
Coinbase corporate brand palette. The identity is anchored on a single saturated blue (Coinbase Blue, #0052FF) — the wordmark, the circular "C" mark, and primary CTAs all read as this one unambiguous blue. The canvas leans light-first for marketing and the retail product, with a near-black ink for body and a deep navy for dark-mode product surfaces. Coinbase's brand voice is rational and trust-leaning — a deliberate counterweight to crypto's volatility narrative.
14 swatches 14 light roles 14 dark roles
Swatches
coinbase-blue
#0052FF
Primary signature blue — the Coinbase wordmark, mark, and primary CTA color.
coinbase-blue-hover
#1652F0
Darker blue for hover/pressed states on the primary action.
coinbase-blue-deep
#001A66
Deep navy used for dark-mode canvas elements and emphasis text.
coinbase-forest
#00633A
Forest green — secondary brand accent used for positive-state indicators (price up, gain).
coinbase-green
#05B169
Brighter green — buy/positive-state action color in the retail product.
coinbase-red
#CF202F
Sell/negative-state action color in the retail product.
coinbase-ink
#0A0B0D
Near-black for body text on light surfaces.
coinbase-slate
#5B616E
Secondary text on light backgrounds.
coinbase-gray
#7C828C
Tertiary text and metadata.
coinbase-white
#FFFFFF
Canonical light canvas.
coinbase-fog
#F5F8FA
Authored surface tone for cards and panels on light backgrounds.
coinbase-divider
#DDE1E6
Authored hairline divider tone.
coinbase-canvas-dark
#0A0B0D
Dark-mode canvas for the retail product.
coinbase-surface-dark
#1E2025
Elevated surface on dark mode.
Mode role mappings
Light mode (14 roles)
accent
→ coinbase-blue accent-hover
→ coinbase-blue-hover background
→ coinbase-white error
→ coinbase-red primary
→ coinbase-blue primary-hover
→ coinbase-blue-hover success
→ coinbase-green surface
→ coinbase-fog surface-elevated
→ coinbase-white text-primary
→ coinbase-ink text-secondary
→ coinbase-slate text-tertiary
→ coinbase-gray warning
→ coinbase-red warning-hover
→ coinbase-red Dark mode (14 roles)
accent
→ coinbase-blue accent-hover
→ coinbase-blue-hover background
→ coinbase-canvas-dark error
→ coinbase-red primary
→ coinbase-blue primary-hover
→ coinbase-blue-hover success
→ coinbase-green surface
→ coinbase-surface-dark surface-elevated
→ coinbase-surface-dark text-primary
→ coinbase-white text-secondary
→ coinbase-gray text-tertiary
→ coinbase-slate warning
→ coinbase-red warning-hover
→ coinbase-red Provenance
- Source
- https://www.coinbase.com/en-de/press
- License
Proprietary — All Rights Reserved- Attribution
- Coinbase Global, Inc. — Coinbase, the Coinbase wordmark, and the circular "C" mark are registered trademarks of Coinbase Global, Inc. The signature Coinbase Blue (#0052FF) is documented across Coinbase's press kit and verified against the deployed Coinbase logomark SVG. The 2021 brand refresh moved Coinbase to this single-blue identity, simplifying the prior multi-color system.
- Imported
-
2026-05-18 - Notes
- Coinbase published a 2021 brand refresh that reduced the corporate identity to one signature blue, one circular mark, and a custom sans-serif. The dark-mode role mapping is provided for product surfaces; light is the canonical Coinbase marketing surface.