Cohere
Cohere's brand palette as captured from the live marketing site (cohere.com). The brand's optical signature is a tropical three-stop gradient — coral (#FF7759) → mauve (#7670C5) → cobalt (#4C6EE6) — that travels across product surfaces and the CohereColor display face. Surrounding the gradient is a calibrated neutral system: a near-white "Paper" canvas in light mode and a near-black "Ink" canvas in dark mode (Command product surfaces use the dark Ink ground as their primary canvas). Secondary accent colors — a magenta-violet, a deep-jade, a navy, and an ember-red — appear in editorial and data-viz contexts but the coral-mauve-cobalt gradient is the dominant brand cue.
25 swatches 15 light roles 15 dark roles
Swatches
ink-deep
#101010
Deepest near-black accent — gradient ground.
ink
#17171C
Primary dark canvas — Cohere Command surface ground.
ink-elevated
#212121
Elevated surface on dark canvas.
ink-quiet
#2E2E2E
Subtle border on dark canvas.
paper
#FAFAFA
Light canvas — near-white marketing surface.
paper-elevated
#F2F2F2
Subtle elevated surface on paper canvas.
paper-quiet
#E0E0E0
Border / quiet divider on paper canvas.
coral
#FF7759
Coral — the signature gradient origin stop.
coral-soft
#FFD9D0
Pale coral — tinted backgrounds and quiet accents.
coral-deep
#CA492D
Pressed-coral variant for hover state.
mauve
#7670C5
Mid gradient stop — mauve violet.
cobalt
#4C6EE6
Cobalt — the signature gradient endpoint.
cobalt-soft
#8FA6F9
Soft cobalt for tinted surfaces.
cobalt-pale
#E5EBFF
Pale cobalt — tinted background.
violet
#9B60AA
Magenta-violet secondary accent.
violet-soft
#D18EE2
Soft violet for tinted backgrounds.
violet-pale
#EDDAF4
Pale violet tint.
jade
#355146
Deep jade — editorial and data-viz accent.
jade-soft
#71867E
Soft jade for borders and quiet accents.
navy
#142253
Deep navy — editorial accent.
navy-mid
#2D4CB9
Mid navy — link / focus state.
ember
#B30000
Ember-red — destructive action.
text-on-paper
#17171C
Body text on the Paper canvas.
text-secondary
#616161
Secondary text on Paper canvas.
text-tertiary
#9CA3AF
Tertiary text on Paper canvas.
Mode role mappings
Light mode (15 roles)
accent
→ cobalt accent-hover
→ navy-mid background
→ paper border
→ paper-quiet error
→ ember primary
→ coral primary-hover
→ coral-deep success
→ jade surface
→ paper-elevated surface-elevated
→ paper text-primary
→ text-on-paper text-secondary
→ text-secondary text-tertiary
→ text-tertiary warning
→ coral-soft warning-hover
→ coral Dark mode (15 roles)
accent
→ cobalt-soft accent-hover
→ cobalt background
→ ink border
→ ink-quiet error
→ ember primary
→ coral primary-hover
→ coral-deep success
→ jade-soft surface
→ ink-elevated surface-elevated
→ ink-quiet text-primary
→ paper text-secondary
→ paper-quiet text-tertiary
→ text-tertiary warning
→ coral-soft warning-hover
→ coral Provenance
- Source
- https://cohere.com/
- License
Proprietary — All Rights Reserved- Attribution
- Cohere — palette values captured from the deployed stylesheet on cohere.com (Tailwind utility classes, gradient stop colors, and inline color literals). Cohere, Command, and associated marks are property of Cohere.
- Imported
-
2026-05-18 - Notes
- Derived from live site CSS at https://cohere.com/ on 2026-05-18; no public brand guide located. The marketing homepage uses a near-white Paper canvas (#FAFAFA), but Command product surfaces, the docs reader, and the brand's hero modules use the dark Ink canvas (#17171C) — the brand atom treats dark as the primary mode per encyclopedia convention for AI-lab identities. The proprietary brand display face CohereVariable (and the CohereColor / CohereText / CohereMono family) is declared on cohere.com via @font-face but is not publicly distributed; space-grotesk@1 is the published fallback referenced on the live site. This atom substitutes space-grotesk@1 for the sans roles and geist-mono@1 for the mono role.