Booking.com

Booking.com's palette is built around the corporate Booking Blue (#003580) — a deep navy that has carried the wordmark and the primary chrome since the company's earliest digital identity. The blue reads against a white canvas, with a secondary yellow used historically for the "Genius" loyalty program and high- priority CTAs. Booking is a light-first, dense-information UI — the palette is utilitarian and ramp-oriented rather than expressive.

12 swatches 14 light roles 14 dark roles bookingtravelhospitalitybrandnavybluelight-first

Swatches

booking-blue
#003580
Booking.com's signature navy — the wordmark, the nav, and primary chrome.
booking-blue-deep
#002A66
Pressed / hover variant of Booking Blue for interactive states.
booking-blue-bright
#0071C2
Brighter mid-blue used historically for links and secondary CTAs on booking.com.
booking-yellow
#FEBB02
Secondary brand yellow — historically the Genius and high-priority CTA accent on booking.com.
booking-ink
#1A1A1A
Primary text color on light surfaces.
booking-charcoal
#333333
Secondary text on light; elevated dark surface.
booking-graphite
#6B6B6B
Tertiary text and icon color.
booking-mist
#E6E6E6
Border and quiet divider on light canvas.
booking-fog
#F5F5F5
Subtle elevated surface on white.
booking-white
#FFFFFF
Primary canvas — booking.com is a white-canvas product surface.
booking-success
#008009
Functional success — confirmed reservation, completion.
booking-error
#C0392B
Functional error — destructive / unavailable states.

Mode role mappings

Light mode (14 roles)

accent → booking-yellow
accent-hover → booking-yellow
background → booking-white
border → booking-mist
error → booking-error
primary → booking-blue
primary-hover → booking-blue-deep
success → booking-success
surface → booking-fog
surface-elevated → booking-white
text-primary → booking-ink
text-secondary → booking-charcoal
text-tertiary → booking-graphite
warning → booking-yellow

Dark mode (14 roles)

accent → booking-yellow
accent-hover → booking-yellow
background → booking-ink
border → booking-charcoal
error → booking-error
primary → booking-blue-bright
primary-hover → booking-blue
success → booking-success
surface → booking-charcoal
surface-elevated → booking-graphite
text-primary → booking-white
text-secondary → booking-mist
text-tertiary → booking-graphite
warning → booking-yellow

Provenance

Source
https://raw.githubusercontent.com/simple-icons/simple-icons/13.0.0/_data/simple-icons.json
License
Proprietary — All Rights Reserved
Attribution
Booking.com B.V. — Booking.com and the Booking.com wordmark are trademarks of Booking.com B.V. The signature navy (#003580) is verified via the simple-icons brand database (v13.0.0).
Imported
2026-05-19
Notes
Only Booking Blue (#003580) is verified from a single authoritative source. The supporting neutrals, the secondary-yellow CTA hue, and the functional success/warning swatches are authored complements faithful to booking.com's visible product chrome rather than lifted verbatim from a Booking-published token table. Booking does not maintain a widely visible public design-system page; the homepage is the primary reference.