Apache Software Foundation

Apache Software Foundation brand palette anchored on the canonical Apache Red (#D22128) — the fill of the ASF feather mark. The Foundation's identity is restrained and ink-on-paper: red feather, black wordmark, white canvas, with grey supporting neutrals for documentation surfaces. The palette captures the institutional Apache voice — vendor-neutral, project-first, decades-stable.

9 swatches 15 light roles 15 dark roles apacheasffoundationopen-sourcebrandred

Swatches

apache-red
#D22128
Primary brand color — the fill of the Apache feather mark. The single most-recognized Apache visual element.
apache-red-dark
#A81920
Pressed / active variant of Apache Red for hover states.
apache-black
#0E1014
Wordmark color on light canvas; dark-mode page canvas.
apache-charcoal
#1F232B
Elevated dark surface for cards and panels.
apache-slate
#4A5568
Body text on light canvas; secondary copy.
apache-gray
#7B8794
Tertiary text and quiet UI; muted divider tone.
apache-light-gray
#D5D9DE
Hairline borders on light canvas.
apache-off-white
#F4F5F7
Subtle layered surface on light canvas.
apache-white
#FFFFFF
Page canvas in light mode.

Mode role mappings

Light mode (15 roles)

accent → apache-red
accent-hover → apache-red-dark
background → apache-white
border → apache-light-gray
error → apache-red-dark
primary → apache-red
primary-hover → apache-red-dark
success → apache-slate
surface → apache-off-white
surface-elevated → apache-white
text-primary → apache-black
text-secondary → apache-slate
text-tertiary → apache-gray
warning → apache-red
warning-hover → apache-red-dark

Dark mode (15 roles)

accent → apache-red
accent-hover → apache-red-dark
background → apache-black
border → apache-slate
error → apache-red-dark
primary → apache-red
primary-hover → apache-red-dark
success → apache-light-gray
surface → apache-charcoal
surface-elevated → apache-charcoal
text-primary → apache-white
text-secondary → apache-light-gray
text-tertiary → apache-gray
warning → apache-red
warning-hover → apache-red-dark

Provenance

Source
https://www.apache.org/foundation/marks/
License
Proprietary — All Rights Reserved
Attribution
Apache and the Apache feather logo are trademarks of The Apache Software Foundation. The Apache feather mark is licensed to the public under the Apache License (per the ASF Trademark Policy), but the marks themselves remain ASF trademarks subject to the Foundation's policy. Brand-atoms' encoding of Apache Red (#D22128) cross-references the simple-icons project's published canonical value for the Apache mark.
Imported
2026-05-19
Notes
The ASF marks page (apache.org/foundation/marks/) does not publish hex values in prose; the Apache Red value #D22128 is the resolved fill in the canonical feather SVG distributed via the ASF press kit and is the value carried by the simple-icons project (title: "Apache", hex: "D22128").