AMD

AMD (Advanced Micro Devices) is a silicon company whose corporate identity is anchored on a saturated red — the wordmark color and the only chromatic primary in the system. The supporting palette on amd.com is a near-black canvas (#1a1a1b) under the marketing voice, a small neutral ramp (#27282b through #f1f1f2) for surfaces and rules, and a cooler "AMD Blue" (#0051c6) reserved for partner / link contexts. A Bootstrap-derived danger red (#dc3545) appears for system error states distinct from the brand red.

12 swatches 12 light roles 12 dark roles amdhardwarecpugpusiliconreddark-first

Swatches

amd-red
#ED1C24
The signature AMD wordmark red. The brand's identity color and the only chromatic primary in the system.
black
#1A1A1B
Near-black page canvas on amd.com's marketing surfaces. Primary background in the brand's dark posture.
charcoal
#27282B
Elevated surface on the dark canvas; titles in light mode.
white
#FFFFFF
Page canvas on light-mode surfaces; text on the dark canvas.
gray-100
#F1F1F2
Light-mode surface tint; quiet background.
gray-200
#E1E1E2
Subtitle / body text on the dark canvas.
gray-300
#DEE2E6
Border on light-mode surfaces.
gray-500
#9D9FA2
Placeholder / divider; tertiary text on dark.
gray-600
#747579
Mid-gray for inactive controls.
gray-700
#636466
Secondary text / placeholder on light canvas.
amd-blue
#0051C6
Cooler blue used in partner / link contexts on the live site. A secondary accent, not the brand primary.
danger
#DC3545
System error red for destructive / failure states. Visually distinct from AMD Red so that the brand mark does not read as "error" inside the product UI.

Mode role mappings

Light mode (12 roles)

accent → amd-blue
accent-hover → amd-blue
background → white
border → gray-300
error → danger
primary → amd-red
primary-hover → amd-red
surface → gray-100
surface-elevated → white
text-primary → charcoal
text-secondary → gray-700
text-tertiary → gray-500

Dark mode (12 roles)

accent → amd-blue
accent-hover → amd-blue
background → black
border → charcoal
error → danger
primary → amd-red
primary-hover → amd-red
surface → charcoal
surface-elevated → charcoal
text-primary → white
text-secondary → gray-200
text-tertiary → gray-500

Provenance

Source
https://www.amd.com/
License
Proprietary — All Rights Reserved
Attribution
Advanced Micro Devices, Inc. — palette values captured from the deployed stylesheet on amd.com (clientlib-webpack.min.css color declarations under the --bs-* and --ep-* / --pts-* custom-property families). AMD, the AMD Arrow, Ryzen, Radeon, EPYC, and Threadripper are trademarks of Advanced Micro Devices, Inc.
Imported
2026-05-18
Notes
Derived from live site CSS at https://www.amd.com/ on 2026-05-18; the published brand-resources page is not publicly accessible. The AMD wordmark red (#ED1C24) is the value declared on the live stylesheet and matches the long-published AMD Red specification (Pantone 485 / sRGB).