sans-serif

Toyota Type

ToyotaType

Toyota Type — the proprietary corporate typeface of Toyota Motor Corporation, used as the primary marketing and on-screen font across Toyota, Southeast Toyota Distributors, Southeast Toyota Finance, and the broader Toyota dealer network.

Aa Bb Cc

The quick brown fox jumps over 13 lazy dogs.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 — • · → ← ⇄ ✓ ✗ ! ? & @ # $ %

Weights & styles

400
Regular
The quick brown fox
600
SemiBold
The quick brown fox

Source & fallback

Source

Kind
external
Family
ToyotaType
Notes
Licensed font; no public CDN. Distributed by Toyota Motor Corporation to authorized vendors. CSS @font-face declaration must reference internally hosted files.

Fallback stack

  1. ToyotaType primary
  2. Helvetica Neue fallback 1
  3. Helvetica fallback 2
  4. -apple-system fallback 3
  5. BlinkMacSystemFont fallback 4
  6. Segoe UI fallback 5
  7. Arial fallback 6
  8. sans-serif fallback 7

Provenance

Source
https://www.setfbranding.com/fonts.html
License
Proprietary — Toyota Motor Corporation, internal use only
Attribution
Toyota Type is a proprietary licensed typeface owned by Toyota Motor Corporation. Use is restricted to authorized internal and licensed-vendor materials. External / public web rendering should fall back to Helvetica Neue per the SETF brand guide.
Imported
2026-05-17
Notes
Confirmed primary brand font for SETF (setfbranding.com/fonts.html); the same Toyota Type face is used on toyota.com (font-family declarations visible in setf.com/areas/setf/content/styles.css). Weights commonly distributed: Book and Semibold.