sans-serif

Amazon Ember

Amazon Ember

Amazon Ember — the proprietary corporate typeface of Amazon.com, Inc., used across Amazon retail, Kindle devices, Alexa surfaces, and AWS marketing. A humanist sans-serif with open apertures and high x-height, optimized for cross-device legibility from Kindle e-ink to the Fire TV ten-foot reading distance.

Aa Bb Cc

The quick brown fox jumps over 13 lazy dogs.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 — • · → ← ⇄ ✓ ✗ ! ? & @ # $ %

Weights & styles

300
Light
The quick brown fox
400
Regular
The quick brown fox
500
Medium
The quick brown fox
700
Bold
The quick brown fox

Source & fallback

Source

Kind
external
Family
Amazon Ember
Notes
Proprietary font, no public CDN. Distributed by Amazon to authorized agencies and vendors. Any @font-face declaration must reference internally hosted files under Amazon's licensing.

Fallback stack

  1. Amazon Ember primary
  2. Inter fallback 1
  3. -apple-system fallback 2
  4. BlinkMacSystemFont fallback 3
  5. Segoe UI fallback 4
  6. Helvetica Neue fallback 5
  7. Arial fallback 6
  8. sans-serif fallback 7

Provenance

Source
https://www.aboutamazon.com/news/company-news/our-brand
License
Proprietary — All Rights Reserved
Attribution
Amazon Ember is a proprietary typeface owned by Amazon.com, Inc. Use is restricted to authorized Amazon materials. brand-atoms documents the face for reference only — no binaries are mirrored or redistributed by this catalog.
Imported
2026-05-17
Notes
Amazon Ember is not publicly distributed. Public consumer surfaces that cannot embed the proprietary face fall back to a system grotesk. Amazon also ships Ember-family variants (Ember Mono, Ember Modern Display) for specialized use; this atom documents the principal text cut.