Oracle

Oracle is the enterprise database and cloud-applications company — ERP, CRM, infrastructure, autonomous database. The brand voice is conservative corporate: deep "Oracle Ink" (#161513) text on a warm light "Oracle Stone" canvas, a deep graphite "Oracle Graphite" (#312D2A) primary CTA fill, and the historical "Oracle Red" (#C0533F) reserved for the mark and brand-feature accent surfaces. Typography on oracle.com is the proprietary "OracleSans" variable face paired with a Georgia serif fallback and a Consolas mono; the brand is light-first.

1 palette 3 fonts 0 assets 9 rules oracleenterprisecorporateredlight-firstconservativedatabase
Preview prompt
Use the [email protected] brand from brand-atoms.com.
Fetch https://brand-atoms.com/dist/brands/oracle/1.0.0/json/brand.json
and apply its role mappings (primary, accent, identity, etc.),
reference the fonts in references.fonts, and honor every rule where
severity is "error". Surface any deviation you choose to make.

Downloads

All converter outputs for [email protected]. Served from /dist/brands/oracle/1.0.0/.

Brand Guide

Inline rendering of the Markdown brand guide. Same source as the markdown/brand-guide.md download.

Oracle

[email protected]

Oracle is the enterprise database and cloud-applications company — ERP, CRM, infrastructure, autonomous database. The brand voice is conservative corporate: deep "Oracle Ink" (#161513) text on a warm light "Oracle Stone" canvas, a deep graphite "Oracle Graphite" (#312D2A) primary CTA fill, and the historical "Oracle Red" (#C0533F) reserved for the mark and brand-feature accent surfaces. Typography on oracle.com is the proprietary "OracleSans" variable face paired with a Georgia serif fallback and a Consolas mono; the brand is light-first.

Tags: oracle, enterprise, corporate, red, light-first, conservative, database

Atoms

Palette

Oracle · [email protected] · Proprietary — All Rights Reserved

Oracle's brand palette, captured from the live oracle.com stylesheet where the design system exposes a named token set on :root (--txtcolor, --thm-base, --thm-accent, --obttn1bg, --linkcolor, --form-error, --form-focusonlgt). The brand reads as conservative corporate: a deep "Oracle Ink" near-black text (#161513), a warm light "Oracle Stone" canvas (#F1EFED), a deep graphite CTA button surface (#312D2A), the historical "Oracle Red" (#C0533F) sampled live as a feature-module accent, and a trust-blue link (#006B8F). The brand is light-first; the dark inversion uses Oracle Coal as a near-black product canvas.

Fonts

Role Font License Classification
heading Public Sans ([email protected]) OFL-1.1 sans-serif
body Public Sans ([email protected]) OFL-1.1 sans-serif
mono Source Code Pro ([email protected]) OFL-1.1 monospace

Swatches

ID Name Value
oracle-red Oracle Red #C0533F
oracle-red-deep Oracle Red Deep #A03D2C
oracle-canvas Oracle Canvas #FFFFFF
oracle-stone Oracle Stone #F1EFED
oracle-stone-disabled Oracle Stone Disabled #FBF9F8
oracle-border Oracle Border #E4E1DD
oracle-ink Oracle Ink #161513
oracle-ink-secondary Oracle Ink Secondary #464F4F
oracle-ink-tertiary Oracle Ink Tertiary #697778
oracle-ink-disabled Oracle Ink Disabled #AEA8A2
oracle-graphite Oracle Graphite #312D2A
oracle-graphite-hover Oracle Graphite Hover #3A3632
oracle-coal Oracle Coal #201E1C
oracle-coal-elevated Oracle Coal Elevated #312D2A
oracle-mist Oracle Mist #C2D4D4
oracle-mist-deep Oracle Mist Deep #8B9D9E
oracle-link Oracle Link #006B8F
oracle-focus Oracle Focus #227E9E
oracle-error Oracle Error #D63B25
oracle-link-invert Oracle Link Invert #F0CC71

Mode role mappings

Light mode

Role Swatch Hex
background oracle-canvas #FFFFFF
surface oracle-stone #F1EFED
surface-elevated oracle-canvas #FFFFFF
text-primary oracle-ink #161513
text-secondary oracle-ink-secondary #464F4F
text-tertiary oracle-ink-tertiary #697778
primary oracle-graphite #312D2A
primary-hover oracle-graphite-hover #3A3632
accent oracle-red #C0533F
accent-hover oracle-red-deep #A03D2C
success oracle-link #006B8F
warning oracle-red #C0533F
error oracle-error #D63B25
border oracle-border #E4E1DD

Dark mode

Role Swatch Hex
background oracle-coal #201E1C
surface oracle-coal-elevated #312D2A
surface-elevated oracle-ink-secondary #464F4F
text-primary oracle-canvas #FFFFFF
text-secondary oracle-stone #F1EFED
text-tertiary oracle-ink-tertiary #697778
primary oracle-canvas #FFFFFF
primary-hover oracle-stone #F1EFED
accent oracle-red #C0533F
accent-hover oracle-red-deep #A03D2C
success oracle-mist #C2D4D4
warning oracle-red #C0533F
error oracle-error #D63B25
border oracle-ink-secondary #464F4F

Brand semantic roles

Colors

Role Swatch Hex
identity oracle-stone #F1EFED
on-identity oracle-ink #161513
primary oracle-graphite #312D2A
primary-hover oracle-graphite-hover #3A3632
accent oracle-red #C0533F
accent-hover oracle-red-deep #A03D2C
mark oracle-red #C0533F
success oracle-link #006B8F
warning oracle-red #C0533F
error oracle-error #D63B25
text-primary-light oracle-ink #161513
text-primary-dark oracle-canvas #FFFFFF
background-light oracle-canvas #FFFFFF
background-dark oracle-coal #201E1C
surface-light oracle-stone #F1EFED
surface-dark oracle-coal-elevated #312D2A
text-secondary-light oracle-ink-secondary #464F4F
text-tertiary-light oracle-ink-tertiary #697778
border-light oracle-border #E4E1DD

Typography

Role Font role key
display heading
prose body
code mono

Rules

🛑 error (6)

colorChoiceroles.colors.mark

  • allowed: oracle-red, oracle-red-deep, oracle-ink, oracle-canvas
  • forbidden: oracle-graphite, oracle-mist, oracle-link, oracle-error

The Oracle wordmark renders in Oracle Red on light surfaces, in Oracle Ink monochrome on light surfaces, or in Oracle Canvas (white) monochrome on dark surfaces. The graphite is the CTA button fill, not a mark color; oracle-error is form- validation red, not the brand mark red.

colorChoiceroles.colors.primary

  • allowed: oracle-graphite, oracle-graphite-hover, oracle-canvas
  • forbidden: oracle-red, oracle-mist, oracle-link

The primary CTA fill on oracle.com is the deep warm graphite (--obttn1bg = #312D2A), not the brand red. Oracle's conservative-corporate voice reserves the red for the mark and for editorial feature surfaces; using it as a button fill breaks the calm enterprise rhythm.

forbiddenTreatmentlogo

  • treatments: stretched, rotated, recolored, drop-shadow, gradient-fill, on-busy-photo

Oracle's wordmark is a calibrated red lockup with strict clearspace. Stretching, rotating, drop-shadowing, or gradient-filling the mark conflicts with the conservative- corporate voice that the live oracle.com surface establishes.

contrastRatiotext-primary

  • against: background
  • minRatio: 7
  • standard: WCAG-AAA

Oracle Ink (#161513) on Oracle Canvas (#FFFFFF) reads at ~19:1 — clearing WCAG AAA decisively. Oracle's enterprise documentation surface, with dense long-form product copy and regulatory-grade disclosures, justifies the AAA contrast target rather than the AA floor.

contextRestrictionroles.colors.accent

  • forbiddenContexts: body-text, button-fill-primary, background-canvas
  • allowedContexts: mark, feature-accent, brand-emphasis

Oracle Red is the mark and feature-accent color. The brand's conservative posture forbids using it as a body-text tone, a primary CTA fill (that role is reserved for oracle-graphite), or a wash canvas — those uses break the editorial rhythm of red-as-punctuation that the live brand surface establishes.

fontPairingtypography.display

  • requires: prose
  • minSizeRatio: 1.5

OracleSans display headlines pair with the same family for body prose at a deliberate size step; a 1.5× minimum display-to-prose size ratio preserves the institutional hierarchy that oracle.com establishes between section headlines and long-form product copy.

⚠️ warning (2)

enumMembershiptypography.heading.fontWeight

  • allowed: 300, 350, 400, 500, 600, 700

The live oracle.com surface declares --base-weight: 350 and renders display headings at the 300–700 weight band on the proprietary OracleSans variable face. Heavier weights are not part of the published display set.

accessibilityRequirement*

  • standard: WCAG-AAA
  • criterion: 1.4.6

WCAG 2.1 Success Criterion 1.4.6 (Contrast Enhanced) — Level AAA. Oracle's enterprise documentation surface, with dense regulatory and long-form product copy, justifies the enhanced 7:1 target rather than the AA 4.5:1 floor.

💡 recommendation (1)

compositionConstraintroles.colors.accent

  • pairsWith: oracle-canvas, oracle-stone, oracle-ink
  • doesNotPairWith: oracle-error, oracle-link, oracle-mist

Oracle Red reads cleanest against the warm Oracle Stone canvas, the bright Oracle Canvas, or against deep Oracle Ink text. Adjacent to the form-error red, link blue, or mist teal, the brand red loses its editorial emphasis and reads as just another saturated swatch in a noisy palette.

Provenance

  • Source: https://www.oracle.com/
  • License: Proprietary — All Rights Reserved
  • Attribution: Oracle and the Oracle mark are trademarks of Oracle Corporation. Visual identity captured from the deployed stylesheet on oracle.com (--txtcolor, --thm-*, --obttn1bg, --linkcolor, --oraclesans, --oracleserif, --oraclemono token families).
  • Imported: 2026-05-19
  • Notes: Derived from live site CSS at https://www.oracle.com/ on 2026-05-19; no public brand-guidelines page located. Oracle's public-facing brand identity is documented inside its redwood-design system pages but not at a single consumer-readable URL. The proprietary "OracleSansVF" variable face is declared via @font-face on oracle.com but is not publicly distributed; Public Sans is the open-source rendering substitute. The historical Oracle Red is sampled live from a feature-module background at #C0533F — the modern slightly-desaturated cut rather than the legacy saturated #F80000.

Generated by the brand-atoms converter. Source: [email protected] from the encyclopedia.

Components — same template, themed by Oracle

Every block below renders from the resolved palette + font references on this brand. Swap the brand and the same template re-themes — no per-brand component code required.

Oracle

A clear hierarchy in Oracle's typeface

Tertiary heading — supporting structure

Body copy renders in the brand's prose font on the brand's background. Inline links and highlighted phrases pick up the brand's primary and highlight roles. Code spans like brand.references.palette fall back to the monospace face.

A blockquote uses the brand's accent color as its rule. Useful for pulling tagline copy out of running prose.
Bulleted list
  • Bullet markers inherit the brand's primary color.
  • Item spacing reads as a deliberate vertical rhythm.
  • Nested items still resolve to the same primary.
    • Second-level item using the accent.
    • Third bullet wraps cleanly at narrow widths.
Numbered list
  1. Open the brand's resolved spec.
  2. Apply roles to the component template.
  3. Render the surface in the brand's identity.
  4. Audit the output against the typed rules.
Buttons
Callout boxes
Info

Neutral status — provides supplemental context without urgency. Uses the brand's primary as the rule.

Success

Confirms a completed action — palette role success determines the rule color.

Warning

Calls out something that needs attention but isn't an error — palette role warning.

Error

Surfaces a failure that blocks progress — palette role error. Use sparingly.

Table
Role Resolves to Mode
primarybrand color #1light + dark
accentbrand color #2light + dark
warningbrand warninglight + dark
errorbrand errorlight + dark

Atoms

Brand semantic roles

Brand-level role overrides on top of palette-default mappings. Each role resolves to a concrete swatch or font reference.

Colors

accent → oracle-red #C0533F
accent-hover → oracle-red-deep #A03D2C
background-dark → oracle-coal #201E1C
background-light → oracle-canvas #FFFFFF
border-light → oracle-border #E4E1DD
error → oracle-error #D63B25
identity → oracle-stone #F1EFED
mark → oracle-red #C0533F
on-identity → oracle-ink #161513
primary → oracle-graphite #312D2A
primary-hover → oracle-graphite-hover #3A3632
success → oracle-link #006B8F
surface-dark → oracle-coal-elevated #312D2A
surface-light → oracle-stone #F1EFED
text-primary-dark → oracle-canvas #FFFFFF
text-primary-light → oracle-ink #161513
text-secondary-light → oracle-ink-secondary #464F4F
text-tertiary-light → oracle-ink-tertiary #697778
warning → oracle-red #C0533F

Typography

code → mono Source Code Pro
display → heading Public Sans
prose → body Public Sans

Palette mode mappings (from oracle)

Light mode (14 roles)

accent → oracle-red
accent-hover → oracle-red-deep
background → oracle-canvas
border → oracle-border
error → oracle-error
primary → oracle-graphite
primary-hover → oracle-graphite-hover
success → oracle-link
surface → oracle-stone
surface-elevated → oracle-canvas
text-primary → oracle-ink
text-secondary → oracle-ink-secondary
text-tertiary → oracle-ink-tertiary
warning → oracle-red

Dark mode (14 roles)

accent → oracle-red
accent-hover → oracle-red-deep
background → oracle-coal
border → oracle-ink-secondary
error → oracle-error
primary → oracle-canvas
primary-hover → oracle-stone
success → oracle-mist
surface → oracle-coal-elevated
surface-elevated → oracle-ink-secondary
text-primary → oracle-canvas
text-secondary → oracle-stone
text-tertiary → oracle-ink-tertiary
warning → oracle-red

Rules (9 typed constraints)

error · 6 rules

colorChoice roles.colors.mark
allowed oracle-red, oracle-red-deep, oracle-ink, oracle-canvas
forbidden oracle-graphite, oracle-mist, oracle-link, oracle-error

The Oracle wordmark renders in Oracle Red on light surfaces, in Oracle Ink monochrome on light surfaces, or in Oracle Canvas (white) monochrome on dark surfaces. The graphite is the CTA button fill, not a mark color; oracle-error is form- validation red, not the brand mark red.

colorChoice roles.colors.primary
allowed oracle-graphite, oracle-graphite-hover, oracle-canvas
forbidden oracle-red, oracle-mist, oracle-link

The primary CTA fill on oracle.com is the deep warm graphite (--obttn1bg = #312D2A), not the brand red. Oracle's conservative-corporate voice reserves the red for the mark and for editorial feature surfaces; using it as a button fill breaks the calm enterprise rhythm.

forbiddenTreatment logo
treatments stretched, rotated, recolored, drop-shadow, gradient-fill, on-busy-photo

Oracle's wordmark is a calibrated red lockup with strict clearspace. Stretching, rotating, drop-shadowing, or gradient-filling the mark conflicts with the conservative- corporate voice that the live oracle.com surface establishes.

contrastRatio text-primary
against background
minRatio 7
standard WCAG-AAA

Oracle Ink (#161513) on Oracle Canvas (#FFFFFF) reads at ~19:1 — clearing WCAG AAA decisively. Oracle's enterprise documentation surface, with dense long-form product copy and regulatory-grade disclosures, justifies the AAA contrast target rather than the AA floor.

contextRestriction roles.colors.accent
forbiddenContexts body-text, button-fill-primary, background-canvas
allowedContexts mark, feature-accent, brand-emphasis

Oracle Red is the mark and feature-accent color. The brand's conservative posture forbids using it as a body-text tone, a primary CTA fill (that role is reserved for oracle-graphite), or a wash canvas — those uses break the editorial rhythm of red-as-punctuation that the live brand surface establishes.

fontPairing typography.display
requires prose
minSizeRatio 1.5

OracleSans display headlines pair with the same family for body prose at a deliberate size step; a 1.5× minimum display-to-prose size ratio preserves the institutional hierarchy that oracle.com establishes between section headlines and long-form product copy.

warning · 2 rules

enumMembership typography.heading.fontWeight
allowed 300, 350, 400, 500, 600, 700

The live oracle.com surface declares --base-weight: 350 and renders display headings at the 300–700 weight band on the proprietary OracleSans variable face. Heavier weights are not part of the published display set.

accessibilityRequirement *
standard WCAG-AAA
criterion 1.4.6

WCAG 2.1 Success Criterion 1.4.6 (Contrast Enhanced) — Level AAA. Oracle's enterprise documentation surface, with dense regulatory and long-form product copy, justifies the enhanced 7:1 target rather than the AA 4.5:1 floor.

recommendation · 1 rule

compositionConstraint roles.colors.accent
pairsWith oracle-canvas, oracle-stone, oracle-ink
doesNotPairWith oracle-error, oracle-link, oracle-mist

Oracle Red reads cleanest against the warm Oracle Stone canvas, the bright Oracle Canvas, or against deep Oracle Ink text. Adjacent to the form-error red, link blue, or mist teal, the brand red loses its editorial emphasis and reads as just another saturated swatch in a noisy palette.

Provenance

Source
https://www.oracle.com/
License
Proprietary — All Rights Reserved
Attribution
Oracle and the Oracle mark are trademarks of Oracle Corporation. Visual identity captured from the deployed stylesheet on oracle.com (--txtcolor, --thm-*, --obttn1bg, --linkcolor, --oraclesans, --oracleserif, --oraclemono token families).
Imported
2026-05-19
Notes
Derived from live site CSS at https://www.oracle.com/ on 2026-05-19; no public brand-guidelines page located. Oracle's public-facing brand identity is documented inside its redwood-design system pages but not at a single consumer-readable URL. The proprietary "OracleSansVF" variable face is declared via @font-face on oracle.com but is not publicly distributed; Public Sans is the open-source rendering substitute. The historical Oracle Red is sampled live from a feature-module background at #C0533F — the modern slightly-desaturated cut rather than the legacy saturated #F80000.