{
  "id": "zoom",
  "version": "1.0.0",
  "name": "Zoom",
  "description": "Zoom is a video communications and collaboration platform — meetings, phone, chat, webinars, and contact-center surfaces. The brand voice is clear, friendly, and utilitarian: a single bright Zoom Blue accent (#2D8CFF) on a clean white canvas with near-black body text. Where competing communications brands lean on illustrated or multi-color identities, Zoom holds to a tight monochrome-plus-blue composition that reads instantly on shared screens and call tiles.\n",
  "provenance": {
    "source": "https://brand.zoom.us/",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Zoom and the Zoom logo are trademarks of Zoom Video Communications, Inc. The primary brand color Zoom Blue (#2D8CFF) is documented on Zoom's brand portal at brand.zoom.us. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the Zoom name and mark is governed by Zoom's brand-use program at brand.zoom.us.\n",
    "importedDate": "2026-05-18",
    "notes": "Zoom Sans, Zoom's proprietary corporate typeface, is the canonical brand face. brand-atoms references Inter as the open-source fallback (Inter is already in the catalog and is the closest neutral-humanist sans available); consumers with a licensed Zoom Sans file should override this reference at consumption time.\n"
  },
  "tags": [
    "saas",
    "productivity",
    "zoom",
    "communications",
    "video"
  ],
  "palette": {
    "ref": "zoom@1.0.0",
    "swatches": [
      {
        "id": "zoom-blue",
        "name": "Zoom Blue",
        "value": "#2D8CFF",
        "description": "Signature communications blue. Primary brand color — used on the wordmark, primary CTAs, and key interactive surfaces.\n",
        "aliases": []
      },
      {
        "id": "zoom-white",
        "name": "Zoom White",
        "value": "#FFFFFF",
        "description": "Canvas on light surfaces; reversed wordmark fill on dark surfaces.",
        "aliases": []
      },
      {
        "id": "zoom-black",
        "name": "Zoom Black",
        "value": "#000000",
        "description": "Wordmark on light backgrounds; near-black body text.",
        "aliases": []
      },
      {
        "id": "zoom-canvas-dark",
        "name": "Zoom Canvas Dark",
        "value": "#1A1A1A",
        "description": "Authored dark-mode canvas — neutral near-black.",
        "aliases": []
      },
      {
        "id": "zoom-surface-light",
        "name": "Zoom Surface Light",
        "value": "#F5F5F5",
        "description": "Authored panel surface for light mode.",
        "aliases": []
      },
      {
        "id": "zoom-surface-dark",
        "name": "Zoom Surface Dark",
        "value": "#2C2C2C",
        "description": "Authored elevated surface on dark mode.",
        "aliases": []
      },
      {
        "id": "zoom-text-secondary",
        "name": "Zoom Text Secondary",
        "value": "#747487",
        "description": "Authored secondary text — neutral mid-gray on light canvas.",
        "aliases": []
      },
      {
        "id": "zoom-text-tertiary",
        "name": "Zoom Text Tertiary",
        "value": "#A0A0AB",
        "description": "Authored tertiary / muted text.",
        "aliases": []
      },
      {
        "id": "zoom-blue-hover",
        "name": "Zoom Blue Hover",
        "value": "#5AA4FF",
        "description": "Authored softer Zoom Blue for hover / active states.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "zoom-white",
          "surface": "zoom-surface-light",
          "surface-elevated": "zoom-white",
          "text-primary": "zoom-black",
          "text-secondary": "zoom-text-secondary",
          "text-tertiary": "zoom-text-tertiary",
          "primary": "zoom-blue",
          "primary-hover": "zoom-blue-hover",
          "accent": "zoom-blue",
          "accent-hover": "zoom-blue-hover",
          "warning": "zoom-blue",
          "warning-hover": "zoom-blue-hover",
          "error": "zoom-blue",
          "success": "zoom-blue"
        }
      },
      "dark": {
        "roles": {
          "background": "zoom-canvas-dark",
          "surface": "zoom-surface-dark",
          "surface-elevated": "zoom-surface-dark",
          "text-primary": "zoom-white",
          "text-secondary": "zoom-text-tertiary",
          "text-tertiary": "zoom-text-secondary",
          "primary": "zoom-blue",
          "primary-hover": "zoom-blue-hover",
          "accent": "zoom-blue",
          "accent-hover": "zoom-blue-hover",
          "warning": "zoom-blue",
          "warning-hover": "zoom-blue-hover",
          "error": "zoom-blue",
          "success": "zoom-blue"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "zoom-blue",
      "on-identity": "zoom-white",
      "primary": "zoom-blue",
      "primary-hover": "zoom-blue-hover",
      "accent": "zoom-blue",
      "accent-hover": "zoom-blue-hover",
      "success": "zoom-blue",
      "warning": "zoom-blue",
      "error": "zoom-blue",
      "background-light": "zoom-white",
      "background-dark": "zoom-canvas-dark",
      "surface-light": "zoom-surface-light",
      "surface-dark": "zoom-surface-dark",
      "text-primary-light": "zoom-black",
      "text-primary-dark": "zoom-white"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "colorChoice",
      "target": "logo.mark",
      "severity": "error",
      "rationale": "The Zoom mark is rendered in Zoom Blue on light surfaces and in white on dark surfaces. Zoom's brand guidance forbids recoloring the mark into off-brand hues.\n",
      "allowed": [
        "zoom-blue",
        "zoom-white",
        "zoom-black"
      ],
      "forbidden": [
        "any-non-brand-color"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "Zoom's brand portal explicitly prohibits stretching, rotating, recoloring, or applying effects to the Zoom logo. The mark reads as a fixed wordmark composition.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "on-busy-photo",
        "gradient-fill"
      ]
    },
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "WCAG 2.1 Level AA contrast minimum for body text. Zoom Black (#000000) on Zoom White (#FFFFFF) clears AA at 21:1.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On dark surfaces, use Zoom's documented light-fill wordmark variant; do not invert the colored mark on the fly.\n",
      "when": {
        "backgroundColorScheme": "dark"
      },
      "use": "logo-light"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On light surfaces, use the Zoom-Blue wordmark variant. White wordmarks on white canvases fail WCAG and Zoom's brand guidance.\n",
      "when": {
        "backgroundColorScheme": "light"
      },
      "use": "logo-blue"
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.identity",
      "severity": "error",
      "rationale": "Zoom's trademark guidelines forbid use of the Zoom name and mark in third-party company names, product names, domains, and uses that imply affiliation or endorsement.\n",
      "forbiddenContexts": [
        "product-of-competitor",
        "merchandise",
        "endorsement-implication",
        "company-name-or-domain"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.identity",
      "severity": "recommendation",
      "rationale": "Zoom Blue is calibrated to read on white or near-black. Pairing it with a third dominant hue breaks the clean meeting-tile voice of the brand.\n",
      "pairsWith": [
        "zoom-white",
        "zoom-black"
      ]
    },
    {
      "type": "enumMembership",
      "target": "typography.heading.fontWeight",
      "severity": "warning",
      "rationale": "Zoom's marketing surfaces render headings in the 500–700 band; lighter weights compromise the confident, utility-forward voice of the brand.\n",
      "allowed": [
        "500",
        "600",
        "700"
      ]
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "error",
      "rationale": "WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. Zoom-skinned surfaces must clear AA on body text; the Black-on-White default starts at 21:1.\n",
      "standard": "WCAG-AA",
      "criterion": "1.4.3"
    }
  ]
}