# World Omni Financial

> `world-omni@1.0.0`

World Omni Financial Corp., established in 1981 as a division of JM Family Enterprises, specializes in automotive financing — retail, lease, and floorplan products backed by Toyota dealership originations in the southeastern United States. Voice: "World- Class Service" and "Strength in numbers." Visual identity is light-corporate-financial: a teal primary (#008390) sibling to the JMFE and JM&A teals, a deep blue-black ink, white field, and Raleway display paired with Lato body as the deployed faces on worldomni.com.


**Tags:** `finance`, `automotive`, `jmfe`, `worldomni`, `teal`, `light-first`

## Atoms

### Palette

**World Omni Financial** · `world-omni@1.0.0` · Proprietary — All Rights Reserved

> World Omni Financial Corp. palette anchored on the brand teal (#008390) referenced in the corporate stylesheet, paired with a cool gray scale appropriate for a financial-services UI. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Raleway** `(raleway@1.0.0)` | OFL-1.1 | sans-serif |
| `body` | **Lato** `(lato@1.0.0)` | OFL-1.1 | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `wo-teal` | World Omni Teal (primary) | `#008390` |
| `wo-teal-deep` | World Omni Teal Deep | `#006670` |
| `wo-teal-light` | World Omni Teal Light | `#A8D6DA` |
| `wo-onyx` | World Omni Onyx | `#1A1F23` |
| `wo-slate` | World Omni Slate | `#4F5A63` |
| `wo-steel` | World Omni Steel | `#8A949D` |
| `wo-fog` | World Omni Fog | `#E8EDF0` |
| `wo-white` | World Omni White | `#FFFFFF` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `wo-white` | `#FFFFFF` |
| `surface` | `wo-fog` | `#E8EDF0` |
| `surface-elevated` | `wo-teal-light` | `#A8D6DA` |
| `text-primary` | `wo-onyx` | `#1A1F23` |
| `text-secondary` | `wo-slate` | `#4F5A63` |
| `text-tertiary` | `wo-steel` | `#8A949D` |
| `primary` | `wo-teal` | `#008390` |
| `primary-hover` | `wo-teal-deep` | `#006670` |
| `accent` | `wo-teal` | `#008390` |
| `success` | `wo-teal-deep` | `#006670` |
| `warning` | `wo-teal` | `#008390` |
| `error` | `wo-onyx` | `#1A1F23` |
| `info` | `wo-teal` | `#008390` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `wo-onyx` | `#1A1F23` |
| `surface` | `wo-slate` | `#4F5A63` |
| `surface-elevated` | `wo-steel` | `#8A949D` |
| `text-primary` | `wo-white` | `#FFFFFF` |
| `text-secondary` | `wo-fog` | `#E8EDF0` |
| `text-tertiary` | `wo-teal-light` | `#A8D6DA` |
| `primary` | `wo-teal-light` | `#A8D6DA` |
| `primary-hover` | `wo-teal` | `#008390` |
| `accent` | `wo-teal-light` | `#A8D6DA` |
| `success` | `wo-teal-light` | `#A8D6DA` |
| `warning` | `wo-teal-light` | `#A8D6DA` |
| `error` | `wo-fog` | `#E8EDF0` |
| `info` | `wo-teal-light` | `#A8D6DA` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `wo-white` | `#FFFFFF` |
| `on-identity` | `wo-onyx` | `#1A1F23` |
| `primary` | `wo-teal` | `#008390` |
| `primary-hover` | `wo-teal-deep` | `#006670` |
| `accent` | `wo-teal` | `#008390` |
| `mark` | `wo-onyx` | `#1A1F23` |
| `text-primary-light` | `wo-onyx` | `#1A1F23` |
| `text-primary-dark` | `wo-white` | `#FFFFFF` |
| `background-light` | `wo-white` | `#FFFFFF` |
| `background-dark` | `wo-onyx` | `#1A1F23` |
| `surface-light` | `wo-fog` | `#E8EDF0` |
| `surface-dark` | `wo-slate` | `#4F5A63` |
| `border-light` | `wo-teal-light` | `#A8D6DA` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (5)

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> World Omni Onyx (#1A1F23) on World Omni White (#FFFFFF) measures ~17:1, clearing the AA 4.5:1 floor decisively. World Omni's audience consumes long-form financial product sheets and dealer-facing operations content; AA is the documented compliance target for the JMFE family of financial-services brands. 

#### `colorChoice` → `roles.colors.primary`

- **allowed:** wo-teal, wo-teal-deep
- **forbidden:** wo-teal-light, wo-fog, wo-slate, wo-steel

> World Omni Teal (#008390) is the signal color on the worldomni.com deployed stylesheet. The deeper sibling (#006670) covers hover and pressed states. The light teal and the gray supporting scale are surface and meta-text roles — they must not substitute for the primary brand action color. 

#### `colorChoice` → `roles.colors.mark`

- **allowed:** wo-onyx, wo-white, wo-teal
- **forbidden:** wo-teal-deep, wo-teal-light, wo-fog, wo-slate, wo-steel

> The World Omni wordmark renders in onyx on light surfaces, reversed to white on dark surfaces, or with the teal accent stroke on the brand-card. Lighter teals and the supporting grays do not carry sufficient contrast for the mark. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, inverted-without-variant, gradient-fill, on-busy-photo

> The World Omni wordmark is a registered mark of World Omni Financial Corp. Visual modifications are not permitted on the dealer-facing site, consumer-facing materials, or regulatory filings; the inverted variant must be supplied explicitly rather than derived by auto-inversion. 

#### `accessibilityRequirement` → `*`

- **standard:** `WCAG-AA`
- **criterion:** `1.4.3`

> WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum — Level AA). World Omni is a regulated automotive-finance brand; consumer disclosures, loan documentation, and dealer operations screens must remain legible across mobile, desktop, and printed media. AA is the standing requirement. 

### 💡 recommendation (1)

#### `compositionConstraint` → `roles.colors.primary`

- **pairsWith:** wo-white, wo-fog, wo-onyx, wo-teal-light
- **doesNotPairWith:** toyota-red, jmfe-signal-yellow, lexus-chrome

> World Omni's teal sits on the JMFE-family teal ladder alongside JM&A (#008D9A) and JMFE (#008C99). Placing it adjacent to Toyota Red or the Lexus chrome breaks the family positioning — World Omni is a financial-services sibling within the JMFE family, not a Toyota-OEM sibling. 

## Provenance

- **Source:** <https://worldomni.com/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** World Omni Financial Corp. — a JM Family Enterprises company. Primary teal value (#008390) is taken from the deployed worldomni.com stylesheet (/style.css). World Omni does not publish a public brand-guidelines portal; the supporting scale is interpolated to harmonize with the parent JMFE family of teals. 
- **Imported:** `2026-05-19`
- **Notes:** 1.0.0 audit upgrade of world-omni@0.1.0 — preserves the deployed-stylesheet teal and the Raleway + Lato pairing seen on worldomni.com, adds identity / on-identity roles for the white corporate canvas, and expands the rules block from 2 to 6 typed entries grounded in the deployed site identity and the JMFE corporate-family discipline. The 0.1.0 spec remains historical. 

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*Generated by the brand-atoms converter. Source: `world-omni@1.0.0` from the encyclopedia.*