{
  "id": "wired",
  "version": "1.0.0",
  "name": "Wired",
  "description": "Wired is Condé Nast's tech-and-culture magazine — founded 1993, with a brand voice that runs from skeptical-future to zine-irreverent. The visual identity is aggressively typographic and uses high-contrast cream-and-black newsprint as canvas with the signature Wired red (#EB0000) deployed loudly in mastheads, section markers, and section tags. A bright kicker yellow (#FDC11C) marks editorial categories. The proprietary Wired Display, Wired Display Slab, and Wired Mono types carry the magazine voice.\n",
  "provenance": {
    "source": "https://www.wired.com/",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Condé Nast — visual identity captured from the deployed HTML and inline styles at wired.com. WIRED, Condé Nast, the Wired Display / Wired Display Slab / Wired Mono / Apercu / Proxima Nova / Breve Text / Lab Grotesque typefaces are property of Condé Nast.\n",
    "importedDate": "2026-05-19",
    "notes": "Derived from live site CSS at https://www.wired.com/ on 2026-05-19; no public brand guide located. The proprietary Wired Display, Wired Display Slab, and Wired Mono typefaces are declared on the live site (font-family declarations extracted from the HTML head) but are not publicly distributed. Open-source substitutes — playfair-display@1 for the display serif/slab role, pt-serif@1 for body prose, inter@1 for sans — are referenced from the brand atom.\n"
  },
  "tags": [
    "wired",
    "tech",
    "magazine",
    "conde-nast",
    "brand",
    "red",
    "cream",
    "zine"
  ],
  "palette": {
    "ref": "wired@1.0.0",
    "swatches": [
      {
        "id": "black",
        "name": "Black",
        "value": "#000000",
        "description": "Primary ink — the Wired absolute black.",
        "aliases": []
      },
      {
        "id": "espresso",
        "name": "Espresso",
        "value": "#2B1000",
        "description": "Warm dark brown — body emphasis and feature surface.",
        "aliases": []
      },
      {
        "id": "cream",
        "name": "Cream",
        "value": "#FAF8F1",
        "description": "Newsprint-like cream canvas — the Wired paper tone.",
        "aliases": []
      },
      {
        "id": "cream-light",
        "name": "Cream Light",
        "value": "#FEFCF5",
        "description": "Lighter cream — quiet inset surface.",
        "aliases": []
      },
      {
        "id": "cream-pale",
        "name": "Cream Pale",
        "value": "#F9F7EF",
        "description": "Pale cream — alternate background.",
        "aliases": []
      },
      {
        "id": "white",
        "name": "White",
        "value": "#FFFFFF",
        "description": "Bright white — high-contrast canvas alternate.",
        "aliases": []
      },
      {
        "id": "gray-divider",
        "name": "Gray Divider",
        "value": "#E5E5E5",
        "description": "Quiet rule weight.",
        "aliases": []
      },
      {
        "id": "signature-red",
        "name": "Signature Red",
        "value": "#EB0000",
        "description": "The Wired masthead red — the brand's identity color.",
        "aliases": []
      },
      {
        "id": "signature-red-deep",
        "name": "Signature Red Deep",
        "value": "#D00000",
        "description": "Deeper red — pressed and editorial emphasis.",
        "aliases": []
      },
      {
        "id": "signature-red-bright",
        "name": "Signature Red Bright",
        "value": "#FF3030",
        "description": "Brighter red for live-update pulses and accents.",
        "aliases": []
      },
      {
        "id": "red-faint",
        "name": "Red Faint",
        "value": "#FFB0B0",
        "description": "Pale red surface tint.",
        "aliases": []
      },
      {
        "id": "kicker-yellow",
        "name": "Kicker Yellow",
        "value": "#FDC11C",
        "description": "Section-tag yellow — the kicker accent.",
        "aliases": []
      },
      {
        "id": "kicker-yellow-warm",
        "name": "Kicker Yellow Warm",
        "value": "#FFC035",
        "description": "Warmer yellow variant; quiet kicker.",
        "aliases": []
      },
      {
        "id": "amber",
        "name": "Amber",
        "value": "#FFA922",
        "description": "Amber accent — feature highlights.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "cream",
          "surface": "cream-light",
          "surface-elevated": "white",
          "text-primary": "black",
          "text-secondary": "espresso",
          "text-tertiary": "gray-divider",
          "primary": "signature-red",
          "primary-hover": "signature-red-deep",
          "accent": "kicker-yellow",
          "accent-hover": "amber",
          "warning": "amber",
          "error": "signature-red-deep",
          "border": "gray-divider"
        }
      },
      "dark": {
        "roles": {
          "background": "black",
          "surface": "espresso",
          "surface-elevated": "espresso",
          "text-primary": "cream",
          "text-secondary": "cream-pale",
          "text-tertiary": "gray-divider",
          "primary": "signature-red",
          "primary-hover": "signature-red-bright",
          "accent": "kicker-yellow",
          "accent-hover": "kicker-yellow-warm",
          "warning": "amber",
          "error": "signature-red-bright",
          "border": "espresso"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "playfair-display@1.0.0",
      "family": "Playfair Display",
      "classification": "serif",
      "source": {
        "kind": "google-fonts",
        "family": "Playfair Display",
        "url": "https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,400..900;1,400..900&display=swap"
      },
      "fallbackStack": [
        "Iowan Old Style",
        "Apple Garamond",
        "Baskerville",
        "Times New Roman",
        "serif"
      ],
      "availableStyles": [
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "pt-serif@1.0.0",
      "family": "PT Serif",
      "classification": "serif",
      "source": {
        "kind": "google-fonts",
        "family": "PT Serif",
        "url": "https://fonts.googleapis.com/css2?family=PT+Serif:ital,wght@0,400;0,700;1,400;1,700&display=swap"
      },
      "fallbackStack": [
        "Charter",
        "Georgia",
        "Times New Roman",
        "serif"
      ],
      "availableStyles": [
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        }
      ]
    },
    {
      "role": "sans",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "cream",
      "on-identity": "black",
      "primary": "signature-red",
      "primary-hover": "signature-red-deep",
      "accent": "kicker-yellow",
      "accent-hover": "amber",
      "mark": "signature-red",
      "warning": "amber",
      "error": "signature-red-deep",
      "text-primary-light": "black",
      "text-primary-dark": "cream",
      "background-light": "cream",
      "background-dark": "black",
      "surface-light": "cream-light",
      "surface-dark": "espresso",
      "text-secondary-light": "espresso",
      "text-tertiary-light": "gray-divider",
      "border-light": "gray-divider"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "ui": "sans",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "Black (#000000) on cream (#FAF8F1) gives ~19:1 — past AAA. The Wired magazine voice depends on dense, type-heavy pages; the enhanced contrast target supports the long feature format and the type-led identity system.\n",
      "against": "background",
      "minRatio": 7,
      "standard": "WCAG-AAA"
    },
    {
      "type": "colorChoice",
      "target": "roles.colors.mark",
      "severity": "error",
      "rationale": "The Wired wordmark is rendered in signature red or black. The kicker yellow is reserved for section markers (the brand's signature yellow tags) — substituting it for the mark would conflict with the published masthead identity.\n",
      "allowed": [
        "signature-red",
        "signature-red-deep",
        "black"
      ],
      "forbidden": [
        "kicker-yellow",
        "amber",
        "signature-red-bright"
      ]
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.accent",
      "severity": "error",
      "rationale": "The Wired kicker yellow signals editorial categories — it is a tag color, not a link or emphasis color. Using it for body emphasis or default links would dilute the magazine's section-marking grammar.\n",
      "allowedContexts": [
        "kicker",
        "section-tag",
        "editorial-category",
        "feature-highlight"
      ],
      "forbiddenContexts": [
        "default-link",
        "error-state",
        "body-emphasis"
      ]
    },
    {
      "type": "fontPairing",
      "target": "typography.display",
      "severity": "error",
      "rationale": "Wired feature openers pair the Wired Display face with body type at an aggressive size step — display headlines are dramatically larger than body to support the magazine-feature voice. A 1.75× minimum ratio preserves that hierarchy when the Playfair Display substitute stands in.\n",
      "requires": "prose",
      "minSizeRatio": 1.75
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "The Wired wordmark is a heavily standardized identity mark across thirty years of issue covers. Recoloring, stretching, rotating, or applying gradients conflicts with the magazine's identity discipline.\n",
      "treatments": [
        "stretched",
        "rotated",
        "drop-shadow",
        "gradient-fill",
        "on-busy-photo"
      ]
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "warning",
      "rationale": "WCAG 2.1 Success Criterion 1.4.6 (Contrast Enhanced) — Level AAA. Wired's long-form features and reading-app surfaces benefit from the enhanced contrast target, especially given the warm cream canvas vs. cooler white.\n",
      "standard": "WCAG-AAA",
      "criterion": "1.4.6"
    },
    {
      "type": "enumMembership",
      "target": "typography.heading.fontWeight",
      "severity": "warning",
      "rationale": "Wired Display is published across Regular through Black on the live site. The display weight range is integral to the magazine's typographic voice; weights outside this band should be avoided in the Playfair Display substitute.\n",
      "allowed": [
        "400",
        "500",
        "600",
        "700",
        "800",
        "900"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.accent",
      "severity": "recommendation",
      "rationale": "Kicker yellow reads cleanest on black, the cream canvas, or its cream-light variant. Placing it adjacent to the signature red collapses the chromatic hierarchy that separates section-tag (yellow) from identity (red).\n",
      "pairsWith": [
        "black",
        "cream",
        "cream-light"
      ],
      "doesNotPairWith": [
        "signature-red",
        "signature-red-bright"
      ]
    }
  ]
}