# Toyota

> `toyota@1.0.0`

Toyota Motor Sales, U.S.A. — the American sales and marketing arm of Toyota Motor Corporation. The Toyota mark is one of the most recognized automotive brands globally, anchored on a single signature color (Toyota Red, #EB0A1E / Pantone 186C) and the proprietary Toyota Type corporate face. Voice: confident, direct, human-centered ("Let's Go Places"). Visually, Toyota is light- first: white field, near-black wordmark and headline copy, and red as the brand-action color used sparingly and decisively.


**Tags:** `automotive`, `oem`, `toyota`, `parent-brand`, `red`, `light-first`

## Atoms

### Palette

**Toyota** · `toyota@1.0.0` · Proprietary — All Rights Reserved

> Toyota Motor Sales corporate palette built around Toyota Red (#EB0A1E) — the canonical primary mark color used across vehicle marketing, the corporate logo, and dealer co-branding worldwide. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Toyota Type** `(toyota-type@1.0.0)` | Proprietary — Toyota Motor Corporation, internal use only | sans-serif |
| `body` | **Toyota Type** `(toyota-type@1.0.0)` | Proprietary — Toyota Motor Corporation, internal use only | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `toyota-red` | Toyota Red | `#EB0A1E` |
| `toyota-black` | Toyota Black | `#000000` |
| `toyota-graphite` | Toyota Graphite | `#252525` |
| `toyota-white` | Toyota White | `#FFFFFF` |
| `toyota-platinum` | Toyota Platinum | `#F5F5F5` |
| `toyota-silver` | Toyota Silver | `#86939E` |
| `toyota-ash` | Toyota Ash | `#58595B` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `toyota-white` | `#FFFFFF` |
| `surface` | `toyota-platinum` | `#F5F5F5` |
| `surface-elevated` | `toyota-white` | `#FFFFFF` |
| `text-primary` | `toyota-graphite` | `#252525` |
| `text-secondary` | `toyota-ash` | `#58595B` |
| `text-tertiary` | `toyota-silver` | `#86939E` |
| `primary` | `toyota-red` | `#EB0A1E` |
| `primary-hover` | `toyota-red` | `#EB0A1E` |
| `accent` | `toyota-red` | `#EB0A1E` |
| `success` | `toyota-silver` | `#86939E` |
| `warning` | `toyota-red` | `#EB0A1E` |
| `error` | `toyota-red` | `#EB0A1E` |
| `info` | `toyota-ash` | `#58595B` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `toyota-black` | `#000000` |
| `surface` | `toyota-graphite` | `#252525` |
| `surface-elevated` | `toyota-ash` | `#58595B` |
| `text-primary` | `toyota-white` | `#FFFFFF` |
| `text-secondary` | `toyota-platinum` | `#F5F5F5` |
| `text-tertiary` | `toyota-silver` | `#86939E` |
| `primary` | `toyota-red` | `#EB0A1E` |
| `primary-hover` | `toyota-red` | `#EB0A1E` |
| `accent` | `toyota-red` | `#EB0A1E` |
| `success` | `toyota-platinum` | `#F5F5F5` |
| `warning` | `toyota-red` | `#EB0A1E` |
| `error` | `toyota-red` | `#EB0A1E` |
| `info` | `toyota-silver` | `#86939E` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `toyota-white` | `#FFFFFF` |
| `on-identity` | `toyota-graphite` | `#252525` |
| `primary` | `toyota-red` | `#EB0A1E` |
| `primary-hover` | `toyota-red` | `#EB0A1E` |
| `accent` | `toyota-red` | `#EB0A1E` |
| `mark` | `toyota-black` | `#000000` |
| `text-primary-light` | `toyota-graphite` | `#252525` |
| `text-primary-dark` | `toyota-white` | `#FFFFFF` |
| `background-light` | `toyota-white` | `#FFFFFF` |
| `background-dark` | `toyota-black` | `#000000` |
| `surface-light` | `toyota-platinum` | `#F5F5F5` |
| `surface-dark` | `toyota-graphite` | `#252525` |
| `border-light` | `toyota-silver` | `#86939E` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> Toyota Graphite (#252525) on Toyota White (#FFFFFF) measures ~16:1, and Toyota White on Toyota Black is ~21:1 — both decisively past the AA floor. Toyota's marketing and dealer properties operate at AA as the published baseline; consumer-facing safety and financing copy must remain legible across devices, lighting, and printed media. 

#### `colorChoice` → `roles.colors.primary`

- **allowed:** toyota-red
- **forbidden:** toyota-black, toyota-graphite, toyota-white, toyota-platinum, toyota-silver, toyota-ash

> Toyota Red (#EB0A1E / Pantone 186C) is the single signature color in the Toyota brand system. Every other swatch in the palette is a neutral surface or text role; substituting any of them for the primary collapses the brand's visual recognition. 

#### `colorChoice` → `roles.colors.mark`

- **allowed:** toyota-black, toyota-white, toyota-red
- **forbidden:** toyota-graphite, toyota-platinum, toyota-silver, toyota-ash

> The Toyota wordmark renders in solid black on light surfaces and solid white on dark surfaces; the "T-ellipses" emblem may be rendered in Toyota Red as a featured mark. Mid-gray tints (graphite, platinum, silver, ash) are not authorized mark fills — they collapse the wordmark's silhouette against light surfaces. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill, inverted-without-variant, outlined-only

> The Toyota mark is one of the most-protected commercial marks in the world. Only Toyota-approved variants, clearspace ratios, and color treatments are permitted; Toyota Motor Corporation enforces the dealer and partner identity standards globally and exposes the approved treatments through licensed brand portals. 

#### `contextRestriction` → `roles.colors.primary`

- **forbiddenContexts:** body-text, large-surface-fill, background-fill
- **allowedContexts:** cta-primary, brand-feature, mark-emphasis

> Toyota Red is a signature color, not a surface color. Using it as a body-text fill or as a large-surface background breaks the discipline that gives the red its impact — it is reserved for the mark, primary CTAs, and brand-feature emphasis where Toyota's brand voice peaks. 

#### `compositionConstraint` → `roles.colors.primary`

- **pairsWith:** toyota-white, toyota-platinum, toyota-black, toyota-graphite
- **doesNotPairWith:** jmfe-teal, jma-teal, wo-teal, lexus-chrome

> Toyota Red pairs with the Toyota neutral scale only. Placing it adjacent to a JMFE-family teal or Lexus chrome breaks the Toyota corporate-identity standalone posture — Toyota presents on its own palette, not adjacent to its partner / distributor identities. 

### ⚠️ warning (1)

#### `enumMembership` → `typography.heading.fontWeight`

- **allowed:** 400, 600

> Toyota Type is distributed in Book (400) and Semibold (600) — the two weights authorized in licensed Toyota brand packages, including the SETF Brand Portal's documented type pair. Other weights are not part of the licensed kit. 

## Provenance

- **Source:** <https://www.toyota.com/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** Toyota Motor Sales, U.S.A., Inc. and Toyota Motor Corporation — all trademarks belong to Toyota Motor Corporation. Identity values verified from the official corporate horizontal-logo SVG (VIS_toyota_logo_horiz_black_RGB_2023.svg) served from delivery.tcom.assetscs.toyota.com and cross-referenced against the SETF Brand Portal (setfbranding.com/colors.html) which publishes Toyota Red as Pantone 186C / CMYK 0/100/90/0 / RGB 235/10/30 / HEX #EB0A1E. 
- **Imported:** `2026-05-19`
- **Notes:** 1.0.0 audit upgrade of toyota@0.1.0 — preserves the canonical Toyota Red + neutral palette and Toyota Type primary face, adds identity / on-identity roles for the white Toyota canvas, and expands the rules block from 3 to 7 typed entries grounded in Toyota corporate identity (toyota.com), Toyota Motor Corporation global brand-guide references, and the SETF Brand Portal Pantone documentation. The 0.1.0 spec remains historical. 

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*Generated by the brand-atoms converter. Source: `toyota@1.0.0` from the encyclopedia.*