{
  "$description": "Brand: The Verge (the-verge@1.0.0)",
  "color": {
    "swatches": {
      "$description": "Source-of-truth color swatches from palette the-verge@1.0.0",
      "ink": {
        "$value": "#131313",
        "$type": "color",
        "$description": "Primary text and dark surface — the Verge ink."
      },
      "black": {
        "$value": "#000000",
        "$type": "color",
        "$description": "Absolute black; mark fills."
      },
      "gray-bright": {
        "$value": "#313131",
        "$type": "color",
        "$description": "Elevated surface in dark mode; secondary text."
      },
      "gray-medium": {
        "$value": "#4A4A4A",
        "$type": "color",
        "$description": "Secondary body text on light surfaces."
      },
      "gray-muted": {
        "$value": "#636363",
        "$type": "color",
        "$description": "Tertiary text; muted captions."
      },
      "gray-quiet": {
        "$value": "#949494",
        "$type": "color",
        "$description": "Disabled text and quiet meta."
      },
      "gray-border": {
        "$value": "#BDBDBD",
        "$type": "color",
        "$description": "Heavy border weight."
      },
      "gray-divider": {
        "$value": "#E9E9E9",
        "$type": "color",
        "$description": "Quiet rule weight."
      },
      "gray-tint": {
        "$value": "#EFEFEF",
        "$type": "color",
        "$description": "Quiet surface tint."
      },
      "gray-surface": {
        "$value": "#F6F6F6",
        "$type": "color",
        "$description": "Subtle inset surface."
      },
      "white": {
        "$value": "#FFFFFF",
        "$type": "color",
        "$description": "Page canvas — the Verge bright sheet."
      },
      "electric-purple": {
        "$value": "#5200FF",
        "$type": "color",
        "$description": "Primary action color — the Verge electric accent."
      },
      "electric-purple-pressed": {
        "$value": "#3D00BF",
        "$type": "color",
        "$description": "Pressed / active variant of electric-purple."
      },
      "electric-purple-light": {
        "$value": "#A980FF",
        "$type": "color",
        "$description": "Lighter electric purple — quiet emphasis."
      },
      "electric-purple-tint": {
        "$value": "#DFCFFF",
        "$type": "color",
        "$description": "Quiet surface tint of electric purple."
      },
      "electric-purple-faint": {
        "$value": "#EEE6FF",
        "$type": "color",
        "$description": "Faint background tint."
      },
      "neon-mint": {
        "$value": "#3CFFD0",
        "$type": "color",
        "$description": "Bright accent — the Verge mint signal color."
      },
      "neon-mint-tint": {
        "$value": "#D8F0E8",
        "$type": "color",
        "$description": "Quiet mint surface tint."
      },
      "verge-green": {
        "$value": "#309875",
        "$type": "color",
        "$description": "Status / success green — the Verge confirmation color."
      },
      "yellow-bright": {
        "$value": "#D6F31F",
        "$type": "color",
        "$description": "Verge accent yellow — quote highlights and tags."
      },
      "yellow-faint": {
        "$value": "#FFFCD4",
        "$type": "color",
        "$description": "Faint yellow surface tint."
      },
      "peach-faint": {
        "$value": "#FFD5C8",
        "$type": "color",
        "$description": "Faint coral surface."
      },
      "rose-faint": {
        "$value": "#FFC2E7",
        "$type": "color",
        "$description": "Faint rose surface."
      }
    }
  },
  "font": {
    "$description": "Typography roles mapped to font atoms",
    "heading": {
      "family": {
        "$value": [
          "Inter",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "sans-serif"
        ],
        "$type": "fontFamily",
        "$description": "heading role → Inter (inter@1.0.0)"
      },
      "weight": {
        "100": {
          "$value": 100,
          "$type": "fontWeight"
        },
        "200": {
          "$value": 200,
          "$type": "fontWeight"
        },
        "300": {
          "$value": 300,
          "$type": "fontWeight"
        },
        "400": {
          "$value": 400,
          "$type": "fontWeight"
        },
        "500": {
          "$value": 500,
          "$type": "fontWeight"
        },
        "600": {
          "$value": 600,
          "$type": "fontWeight"
        },
        "700": {
          "$value": 700,
          "$type": "fontWeight"
        },
        "800": {
          "$value": 800,
          "$type": "fontWeight"
        },
        "900": {
          "$value": 900,
          "$type": "fontWeight"
        },
        "$description": "Available font weights"
      }
    },
    "body": {
      "family": {
        "$value": [
          "Inter",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "sans-serif"
        ],
        "$type": "fontFamily",
        "$description": "body role → Inter (inter@1.0.0)"
      },
      "weight": {
        "100": {
          "$value": 100,
          "$type": "fontWeight"
        },
        "200": {
          "$value": 200,
          "$type": "fontWeight"
        },
        "300": {
          "$value": 300,
          "$type": "fontWeight"
        },
        "400": {
          "$value": 400,
          "$type": "fontWeight"
        },
        "500": {
          "$value": 500,
          "$type": "fontWeight"
        },
        "600": {
          "$value": 600,
          "$type": "fontWeight"
        },
        "700": {
          "$value": 700,
          "$type": "fontWeight"
        },
        "800": {
          "$value": 800,
          "$type": "fontWeight"
        },
        "900": {
          "$value": 900,
          "$type": "fontWeight"
        },
        "$description": "Available font weights"
      }
    },
    "serif": {
      "family": {
        "$value": [
          "Playfair Display",
          "Iowan Old Style",
          "Apple Garamond",
          "Baskerville",
          "Times New Roman",
          "serif"
        ],
        "$type": "fontFamily",
        "$description": "serif role → Playfair Display (playfair-display@1.0.0)"
      },
      "weight": {
        "400": {
          "$value": 400,
          "$type": "fontWeight"
        },
        "500": {
          "$value": 500,
          "$type": "fontWeight"
        },
        "600": {
          "$value": 600,
          "$type": "fontWeight"
        },
        "700": {
          "$value": 700,
          "$type": "fontWeight"
        },
        "800": {
          "$value": 800,
          "$type": "fontWeight"
        },
        "900": {
          "$value": 900,
          "$type": "fontWeight"
        },
        "$description": "Available font weights"
      }
    },
    "mono": {
      "family": {
        "$value": [
          "JetBrainsMono Nerd Font",
          "JetBrains Mono",
          "Fira Code",
          "Menlo",
          "Monaco",
          "Consolas",
          "Liberation Mono",
          "monospace"
        ],
        "$type": "fontFamily",
        "$description": "mono role → JetBrainsMono Nerd Font (jetbrainsmono-nerdfont@1.0.0)"
      },
      "weight": {
        "100": {
          "$value": 100,
          "$type": "fontWeight"
        },
        "200": {
          "$value": 200,
          "$type": "fontWeight"
        },
        "300": {
          "$value": 300,
          "$type": "fontWeight"
        },
        "400": {
          "$value": 400,
          "$type": "fontWeight"
        },
        "500": {
          "$value": 500,
          "$type": "fontWeight"
        },
        "600": {
          "$value": 600,
          "$type": "fontWeight"
        },
        "700": {
          "$value": 700,
          "$type": "fontWeight"
        },
        "800": {
          "$value": 800,
          "$type": "fontWeight"
        },
        "$description": "Available font weights"
      }
    }
  },
  "$extensions": {
    "com.brand-atoms.rules": [
      {
        "type": "contrastRatio",
        "target": "text-primary",
        "severity": "error",
        "rationale": "Ink (#131313) on white gives ~18:1 — well past AAA. The Verge's 2022 brand refresh emphasized accessibility as a first-class design constraint; the long-form review and explainer format justifies the AAA contrast target.\n",
        "against": "background",
        "minRatio": 7,
        "standard": "WCAG-AAA"
      },
      {
        "type": "colorChoice",
        "target": "roles.colors.primary",
        "severity": "error",
        "rationale": "Electric purple (#5200FF) is The Verge's primary action color in the 2022 refresh — CTAs, in-copy links, and interactive emphasis. Neon mint is an accent reserved for decorative emphasis and ornament; using it for the primary role would collapse the action/accent hierarchy the brand establishes.\n",
        "allowed": [
          "electric-purple",
          "electric-purple-pressed",
          "electric-purple-light"
        ],
        "forbidden": [
          "neon-mint",
          "verge-green",
          "yellow-bright"
        ]
      },
      {
        "type": "contextRestriction",
        "target": "roles.colors.accent",
        "severity": "error",
        "rationale": "Neon mint (#3CFFD0) is high-saturation and bright; it functions as ornament and feature-callout in Verge layouts, not as a CTA or destructive-action color. Substituting it for primary action would conflict with the saturation/role hierarchy the refresh established.\n",
        "allowedContexts": [
          "ornament",
          "editorial-emphasis",
          "feature-callout",
          "section-tag"
        ],
        "forbiddenContexts": [
          "default-cta",
          "error-state",
          "destructive-action"
        ]
      },
      {
        "type": "forbiddenTreatment",
        "target": "logo",
        "severity": "error",
        "rationale": "The Verge wordmark and ™ logo lockup are governed brand assets. Stretching, rotating, applying gradient fills, or placing the mark on a busy photograph conflicts with the brand's high-contrast, type-led identity system.\n",
        "treatments": [
          "stretched",
          "rotated",
          "drop-shadow",
          "on-busy-photo",
          "gradient-fill"
        ]
      },
      {
        "type": "fontPairing",
        "target": "typography.heading",
        "severity": "error",
        "rationale": "Verge headlines pair the Manuka display face with Polysans body at a clear typographic step. A 1.5× minimum ratio preserves the hierarchy when open-source substitutes (Inter for body and display sans, Playfair Display where a serif is required) stand in for the proprietary primaries.\n",
        "requires": "body",
        "minSizeRatio": 1.5
      },
      {
        "type": "accessibilityRequirement",
        "target": "*",
        "severity": "warning",
        "rationale": "WCAG 2.1 Success Criterion 1.4.6 (Contrast Enhanced) — Level AAA. The 2022 refresh explicitly emphasized accessibility; the enhanced contrast target reinforces that commitment in this brand atom.\n",
        "standard": "WCAG-AAA",
        "criterion": "1.4.6"
      },
      {
        "type": "enumMembership",
        "target": "typography.heading.fontWeight",
        "severity": "warning",
        "rationale": "Polysans on theverge.com is published across Regular through Black. The full weight range is part of the typographic voice; synthetic weights outside this range would degrade the display face.\n",
        "allowed": [
          "400",
          "500",
          "600",
          "700",
          "800",
          "900"
        ]
      },
      {
        "type": "compositionConstraint",
        "target": "roles.colors.accent",
        "severity": "recommendation",
        "rationale": "Neon mint reads cleanest against ink, white, or its complementary electric purple. Placing it adjacent to the bright yellow or rose faint introduces a chromatic collision that defeats the high-contrast hierarchy the Verge refresh depends on.\n",
        "pairsWith": [
          "ink",
          "white",
          "electric-purple"
        ],
        "doesNotPairWith": [
          "yellow-bright",
          "rose-faint"
        ]
      }
    ],
    "com.brand-atoms.assets": [],
    "com.brand-atoms.provenance": {
      "source": "https://www.theverge.com/",
      "license": "Proprietary — All Rights Reserved",
      "attribution": "Vox Media, LLC — visual identity captured from the deployed Next.js stylesheet at theverge.com/_next/static/css/. The Verge, Vox Media, and the Manuka / Polysans / FK Roman Standard typefaces are property of Vox Media, LLC.\n",
      "importedDate": "2026-05-19",
      "notes": "Derived from live site CSS at https://www.theverge.com/ on 2026-05-19; no public brand guide located. The proprietary Manuka, Polysans, FK Roman Standard, and PolySansMono typefaces are declared on the live stylesheet but are not publicly distributed. Open-source substitutes — inter@1 for the sans role, playfair-display@1 for the serif display role, and jetbrainsmono-nerdfont@1 for mono — are referenced here. The Verge's 2022 brand refresh by design lead Will Joel and the Vox in-house team has been widely covered.\n"
    },
    "com.brand-atoms.references": {
      "palette": "the-verge@1.0.0",
      "fonts": {
        "heading": "inter@1.0.0",
        "body": "inter@1.0.0",
        "serif": "playfair-display@1.0.0",
        "mono": "jetbrainsmono-nerdfont@1.0.0"
      }
    }
  }
}