# Southeast Toyota Distributors

> `southeast-toyota-distributors@1.0.0`

Southeast Toyota Distributors (SET), a JM Family Enterprises company, is the world's largest independent Toyota distributor — serving Florida, Georgia, Alabama, North Carolina, and South Carolina through a network of more than 175 authorized Toyota dealerships. SET co-locks with the parent Toyota corporate identity: Toyota Red (#EB0A1E) primary, near-black SET wordmark, white field, and a supporting cool-gray scale shared with sibling SETF.


**Tags:** `automotive`, `distributor`, `jmfe`, `set`, `toyota-aligned`, `red`, `light-first`

## Atoms

### Palette

**Southeast Toyota Distributors** · `southeast-toyota-distributors@1.0.0` · Proprietary — All Rights Reserved

> SET palette built from the Southeast Toyota Dealers public logo SVG (exploresetoyota.com): Toyota Red with a near-black wordmark and white field. SET reuses the parent Toyota color system rather than maintaining a distinct hue. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Toyota Type** `(toyota-type@1.0.0)` | Proprietary — Toyota Motor Corporation, internal use only | sans-serif |
| `body` | **Toyota Type** `(toyota-type@1.0.0)` | Proprietary — Toyota Motor Corporation, internal use only | sans-serif |
| `fallback` | **Helvetica Neue** `(helvetica-neue@1.0.0)` | Proprietary — Linotype/Monotype; bundled with Apple OS | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `toyota-red` | Toyota Red | `#EB0A1E` |
| `set-graphite` | SET Graphite | `#252525` |
| `set-white` | SET White | `#FFFFFF` |
| `set-fog` | SET Fog | `#E1E8EE` |
| `set-steel` | SET Steel | `#86939E` |
| `set-slate` | SET Slate | `#626E79` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `set-white` | `#FFFFFF` |
| `surface` | `set-fog` | `#E1E8EE` |
| `surface-elevated` | `set-white` | `#FFFFFF` |
| `text-primary` | `set-graphite` | `#252525` |
| `text-secondary` | `set-slate` | `#626E79` |
| `text-tertiary` | `set-steel` | `#86939E` |
| `primary` | `toyota-red` | `#EB0A1E` |
| `primary-hover` | `toyota-red` | `#EB0A1E` |
| `accent` | `toyota-red` | `#EB0A1E` |
| `success` | `set-slate` | `#626E79` |
| `warning` | `toyota-red` | `#EB0A1E` |
| `error` | `toyota-red` | `#EB0A1E` |
| `info` | `set-slate` | `#626E79` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `set-graphite` | `#252525` |
| `surface` | `set-slate` | `#626E79` |
| `surface-elevated` | `set-steel` | `#86939E` |
| `text-primary` | `set-white` | `#FFFFFF` |
| `text-secondary` | `set-fog` | `#E1E8EE` |
| `text-tertiary` | `set-steel` | `#86939E` |
| `primary` | `toyota-red` | `#EB0A1E` |
| `primary-hover` | `toyota-red` | `#EB0A1E` |
| `accent` | `toyota-red` | `#EB0A1E` |
| `success` | `set-fog` | `#E1E8EE` |
| `warning` | `toyota-red` | `#EB0A1E` |
| `error` | `toyota-red` | `#EB0A1E` |
| `info` | `set-fog` | `#E1E8EE` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `set-white` | `#FFFFFF` |
| `on-identity` | `set-graphite` | `#252525` |
| `primary` | `toyota-red` | `#EB0A1E` |
| `primary-hover` | `toyota-red` | `#EB0A1E` |
| `accent` | `toyota-red` | `#EB0A1E` |
| `mark` | `set-graphite` | `#252525` |
| `text-primary-light` | `set-graphite` | `#252525` |
| `text-primary-dark` | `set-white` | `#FFFFFF` |
| `background-light` | `set-white` | `#FFFFFF` |
| `background-dark` | `set-graphite` | `#252525` |
| `surface-light` | `set-fog` | `#E1E8EE` |
| `surface-dark` | `set-slate` | `#626E79` |
| `border-light` | `set-steel` | `#86939E` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (5)

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> SET Graphite (#252525) on SET White (#FFFFFF) measures ~16:1 — well past the AA 4.5:1 floor. SET's communications reach dealer associates, customers, and regional regulators; the AA target is the documented compliance bar shared across the JMFE-family Toyota businesses. 

#### `colorChoice` → `roles.colors.primary`

- **allowed:** toyota-red
- **forbidden:** set-graphite, set-fog, set-slate, set-steel

> Toyota Red (#EB0A1E / Pantone 186C) is the single primary across the entire Toyota system, including SET as the regional distributor. The supporting grays are surface and text roles — they must not substitute for the brand action color, which is what carries Toyota recognition. 

#### `colorChoice` → `roles.colors.mark`

- **allowed:** set-graphite, set-white, toyota-red
- **forbidden:** set-fog, set-slate, set-steel

> The SET wordmark is rendered in near-black (set-graphite) on light surfaces, reversed to white on the dark-graphite canvas, or in Toyota Red where the co-lock with the parent Toyota mark is shown. Lighter grays are surface roles, not mark roles. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, on-busy-photo, gradient-fill, outlined-only, inverted-without-variant

> The Southeast Toyota wordmark co-locks with the Toyota mark; modifications would violate both SET dealer-marketing standards and Toyota Motor Corporation corporate-identity standards. The Toyota mark is one of the most-protected commercial marks globally, and SET inherits that protection in full. 

#### `compositionConstraint` → `roles.colors.primary`

- **pairsWith:** set-white, set-fog, set-graphite
- **doesNotPairWith:** jmfe-teal, jma-teal, wo-teal, lexus-chrome

> Toyota Red sits on the Toyota / SET neutral scale only. It must never be placed adjacent to the JMFE-family teals (JMFE, JM&A, World Omni) or the Lexus chrome — co-locking Toyota Red with a sibling-JMFE brand color would imply a sub-brand relationship that does not exist in the Toyota identity system. 

### ⚠️ warning (1)

#### `enumMembership` → `typography.heading.fontWeight`

- **allowed:** 400, 600

> Toyota Type — the proprietary corporate face — is licensed in Book (400) and Semibold (600). The same weight ladder governs SET's deliverables. Helvetica Neue serves as the fallback when Toyota Type is unavailable. 

## Provenance

- **Source:** <https://exploresetoyota.com/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** Southeast Toyota Distributors, LLC — a JM Family Enterprises company. The Toyota trademark and red color belong to Toyota Motor Corporation; SET adopts that primary directly. Identity values verified from the SET logo SVG served via Sanity CDN and from the Southeast Toyota Dealers marketing site exploresetoyota.com. The supporting gray scale mirrors the SETF Brand Portal (setfbranding.com). 
- **Imported:** `2026-05-19`
- **Notes:** 1.0.0 audit upgrade of southeast-toyota-distributors@0.1.0 — preserves the original red + neutral palette and the Toyota Type primary face, adds identity / on-identity roles for the white SET canvas, and expands the rules block from 2 to 6 typed entries grounded in Toyota global identity and the SETF public brand portal which SET shares. The 0.1.0 spec remains the historical baseline. 

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*Generated by the brand-atoms converter. Source: `southeast-toyota-distributors@1.0.0` from the encyclopedia.*