{
  "id": "southeast-toyota-distributors",
  "version": "1.0.0",
  "name": "Southeast Toyota Distributors",
  "description": "Southeast Toyota Distributors (SET), a JM Family Enterprises company, is the world's largest independent Toyota distributor — serving Florida, Georgia, Alabama, North Carolina, and South Carolina through a network of more than 175 authorized Toyota dealerships. SET co-locks with the parent Toyota corporate identity: Toyota Red (#EB0A1E) primary, near-black SET wordmark, white field, and a supporting cool-gray scale shared with sibling SETF.\n",
  "provenance": {
    "source": "https://exploresetoyota.com/",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "Southeast Toyota Distributors, LLC — a JM Family Enterprises company. The Toyota trademark and red color belong to Toyota Motor Corporation; SET adopts that primary directly. Identity values verified from the SET logo SVG served via Sanity CDN and from the Southeast Toyota Dealers marketing site exploresetoyota.com. The supporting gray scale mirrors the SETF Brand Portal (setfbranding.com).\n",
    "importedDate": "2026-05-19",
    "notes": "1.0.0 audit upgrade of southeast-toyota-distributors@0.1.0 — preserves the original red + neutral palette and the Toyota Type primary face, adds identity / on-identity roles for the white SET canvas, and expands the rules block from 2 to 6 typed entries grounded in Toyota global identity and the SETF public brand portal which SET shares. The 0.1.0 spec remains the historical baseline.\n"
  },
  "tags": [
    "automotive",
    "distributor",
    "jmfe",
    "set",
    "toyota-aligned",
    "red",
    "light-first"
  ],
  "palette": {
    "ref": "southeast-toyota-distributors@1.0.0",
    "swatches": [
      {
        "id": "toyota-red",
        "name": "Toyota Red",
        "value": "#EB0A1E",
        "description": "Primary brand red — shared with the parent Toyota mark.",
        "aliases": []
      },
      {
        "id": "set-graphite",
        "name": "SET Graphite",
        "value": "#252525",
        "description": "Wordmark color and primary text — softer than pure",
        "aliases": []
      },
      {
        "id": "set-white",
        "name": "SET White",
        "value": "#FFFFFF",
        "description": "Page background and reversed wordmark fill.",
        "aliases": []
      },
      {
        "id": "set-fog",
        "name": "SET Fog",
        "value": "#E1E8EE",
        "description": "Subtle background tint (borrowed from SETF Supporting 2).",
        "aliases": []
      },
      {
        "id": "set-steel",
        "name": "SET Steel",
        "value": "#86939E",
        "description": "Tertiary text and dividers (borrowed from SETF Supporting 5).",
        "aliases": []
      },
      {
        "id": "set-slate",
        "name": "SET Slate",
        "value": "#626E79",
        "description": "Secondary text (borrowed from SETF Supporting 6).",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "set-white",
          "surface": "set-fog",
          "surface-elevated": "set-white",
          "text-primary": "set-graphite",
          "text-secondary": "set-slate",
          "text-tertiary": "set-steel",
          "primary": "toyota-red",
          "primary-hover": "toyota-red",
          "accent": "toyota-red",
          "success": "set-slate",
          "warning": "toyota-red",
          "error": "toyota-red",
          "info": "set-slate"
        }
      },
      "dark": {
        "roles": {
          "background": "set-graphite",
          "surface": "set-slate",
          "surface-elevated": "set-steel",
          "text-primary": "set-white",
          "text-secondary": "set-fog",
          "text-tertiary": "set-steel",
          "primary": "toyota-red",
          "primary-hover": "toyota-red",
          "accent": "toyota-red",
          "success": "set-fog",
          "warning": "toyota-red",
          "error": "toyota-red",
          "info": "set-fog"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "toyota-type@1.0.0",
      "family": "ToyotaType",
      "classification": "sans-serif",
      "source": {
        "kind": "external",
        "family": "ToyotaType",
        "notes": "Licensed font; no public CDN. Distributed by Toyota Motor Corporation to authorized vendors. CSS @font-face declaration must reference internally hosted files.\n"
      },
      "fallbackStack": [
        "Helvetica Neue",
        "Helvetica",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "normal"
        }
      ]
    },
    {
      "role": "body",
      "ref": "toyota-type@1.0.0",
      "family": "ToyotaType",
      "classification": "sans-serif",
      "source": {
        "kind": "external",
        "family": "ToyotaType",
        "notes": "Licensed font; no public CDN. Distributed by Toyota Motor Corporation to authorized vendors. CSS @font-face declaration must reference internally hosted files.\n"
      },
      "fallbackStack": [
        "Helvetica Neue",
        "Helvetica",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "normal"
        }
      ]
    },
    {
      "role": "fallback",
      "ref": "helvetica-neue@1.0.0",
      "family": "Helvetica Neue",
      "classification": "sans-serif",
      "source": {
        "kind": "system",
        "stack": [
          "Helvetica Neue",
          "HelveticaNeue",
          "Helvetica",
          "-apple-system",
          "BlinkMacSystemFont",
          "Arial",
          "sans-serif"
        ]
      },
      "fallbackStack": [
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "normal"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "set-white",
      "on-identity": "set-graphite",
      "primary": "toyota-red",
      "primary-hover": "toyota-red",
      "accent": "toyota-red",
      "mark": "set-graphite",
      "text-primary-light": "set-graphite",
      "text-primary-dark": "set-white",
      "background-light": "set-white",
      "background-dark": "set-graphite",
      "surface-light": "set-fog",
      "surface-dark": "set-slate",
      "border-light": "set-steel"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "SET Graphite (#252525) on SET White (#FFFFFF) measures ~16:1 — well past the AA 4.5:1 floor. SET's communications reach dealer associates, customers, and regional regulators; the AA target is the documented compliance bar shared across the JMFE-family Toyota businesses.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "colorChoice",
      "target": "roles.colors.primary",
      "severity": "error",
      "rationale": "Toyota Red (#EB0A1E / Pantone 186C) is the single primary across the entire Toyota system, including SET as the regional distributor. The supporting grays are surface and text roles — they must not substitute for the brand action color, which is what carries Toyota recognition.\n",
      "allowed": [
        "toyota-red"
      ],
      "forbidden": [
        "set-graphite",
        "set-fog",
        "set-slate",
        "set-steel"
      ]
    },
    {
      "type": "colorChoice",
      "target": "roles.colors.mark",
      "severity": "error",
      "rationale": "The SET wordmark is rendered in near-black (set-graphite) on light surfaces, reversed to white on the dark-graphite canvas, or in Toyota Red where the co-lock with the parent Toyota mark is shown. Lighter grays are surface roles, not mark roles.\n",
      "allowed": [
        "set-graphite",
        "set-white",
        "toyota-red"
      ],
      "forbidden": [
        "set-fog",
        "set-slate",
        "set-steel"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "The Southeast Toyota wordmark co-locks with the Toyota mark; modifications would violate both SET dealer-marketing standards and Toyota Motor Corporation corporate-identity standards. The Toyota mark is one of the most-protected commercial marks globally, and SET inherits that protection in full.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "on-busy-photo",
        "gradient-fill",
        "outlined-only",
        "inverted-without-variant"
      ]
    },
    {
      "type": "enumMembership",
      "target": "typography.heading.fontWeight",
      "severity": "warning",
      "rationale": "Toyota Type — the proprietary corporate face — is licensed in Book (400) and Semibold (600). The same weight ladder governs SET's deliverables. Helvetica Neue serves as the fallback when Toyota Type is unavailable.\n",
      "allowed": [
        "400",
        "600"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.primary",
      "severity": "error",
      "rationale": "Toyota Red sits on the Toyota / SET neutral scale only. It must never be placed adjacent to the JMFE-family teals (JMFE, JM&A, World Omni) or the Lexus chrome — co-locking Toyota Red with a sibling-JMFE brand color would imply a sub-brand relationship that does not exist in the Toyota identity system.\n",
      "pairsWith": [
        "set-white",
        "set-fog",
        "set-graphite"
      ],
      "doesNotPairWith": [
        "jmfe-teal",
        "jma-teal",
        "wo-teal",
        "lexus-chrome"
      ]
    }
  ]
}