# Rivian

> `rivian@1.0.0`

Rivian Automotive, Inc. is a U.S.-anchored electric-vehicle company founded in 2009, anchored on the R1T pickup and R1S SUV adventure platform. The brand identity is cinematic, outdoor-leaning, and dark-first: a deep Rivian Blue (#004B87) wordmark and corporate chrome, with a saturated Rivian Lemon yellow used as the adventure-line accent on launch livery and high-priority moments. The marketing site leads with dark hero modules and landscape photography; the brand's identity canvas is the near-black surface. The voice is confident, exploratory, and engineered.


**Tags:** `rivian`, `automotive`, `ev`, `adventure`, `brand`, `navy`, `lemon`, `dark-first`

## Atoms

### Palette

**Rivian** · `rivian@1.0.0` · Proprietary — All Rights Reserved

> Rivian's brand palette is built on a dark-first canvas with the signature Rivian Blue (#004B87) — a deep navy-teal carried on the wordmark and corporate chrome — supported by a warm yellow-lime adventure accent (Rivian Lemon) on the launch R1T/R1S product surfaces, and a small dark-mode neutral ramp. Rivian's marketing site leads with cinematic dark hero modules and outdoor photography; the brand atom declares dark as identity explicitly. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `body` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `rivian-blue` | Rivian Blue | `#004B87` |
| `rivian-blue-deep` | Rivian Blue Deep | `#003560` |
| `rivian-lemon` | Rivian Lemon | `#FCE300` |
| `rivian-black` | Rivian Black | `#000000` |
| `rivian-near-black` | Rivian Near-Black | `#0B0B0C` |
| `rivian-charcoal` | Rivian Charcoal | `#1A1A1C` |
| `rivian-graphite` | Rivian Graphite | `#33333A` |
| `rivian-stone` | Rivian Stone | `#7A7A82` |
| `rivian-fog` | Rivian Fog | `#D9D9DC` |
| `rivian-white` | Rivian White | `#FFFFFF` |
| `rivian-success` | Rivian Success | `#1F8A4C` |
| `rivian-error` | Rivian Error | `#C0392B` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `rivian-white` | `#FFFFFF` |
| `surface` | `rivian-fog` | `#D9D9DC` |
| `surface-elevated` | `rivian-white` | `#FFFFFF` |
| `text-primary` | `rivian-black` | `#000000` |
| `text-secondary` | `rivian-charcoal` | `#1A1A1C` |
| `text-tertiary` | `rivian-stone` | `#7A7A82` |
| `primary` | `rivian-blue` | `#004B87` |
| `primary-hover` | `rivian-blue-deep` | `#003560` |
| `accent` | `rivian-lemon` | `#FCE300` |
| `accent-hover` | `rivian-lemon` | `#FCE300` |
| `success` | `rivian-success` | `#1F8A4C` |
| `warning` | `rivian-lemon` | `#FCE300` |
| `error` | `rivian-error` | `#C0392B` |
| `border` | `rivian-fog` | `#D9D9DC` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `rivian-black` | `#000000` |
| `surface` | `rivian-near-black` | `#0B0B0C` |
| `surface-elevated` | `rivian-charcoal` | `#1A1A1C` |
| `text-primary` | `rivian-white` | `#FFFFFF` |
| `text-secondary` | `rivian-fog` | `#D9D9DC` |
| `text-tertiary` | `rivian-stone` | `#7A7A82` |
| `primary` | `rivian-lemon` | `#FCE300` |
| `primary-hover` | `rivian-lemon` | `#FCE300` |
| `accent` | `rivian-lemon` | `#FCE300` |
| `accent-hover` | `rivian-lemon` | `#FCE300` |
| `success` | `rivian-success` | `#1F8A4C` |
| `warning` | `rivian-lemon` | `#FCE300` |
| `error` | `rivian-error` | `#C0392B` |
| `border` | `rivian-graphite` | `#33333A` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `rivian-black` | `#000000` |
| `on-identity` | `rivian-white` | `#FFFFFF` |
| `background` | `rivian-black` | `#000000` |
| `surface` | `rivian-near-black` | `#0B0B0C` |
| `surface-elevated` | `rivian-charcoal` | `#1A1A1C` |
| `text-primary` | `rivian-white` | `#FFFFFF` |
| `text-secondary` | `rivian-fog` | `#D9D9DC` |
| `text-tertiary` | `rivian-stone` | `#7A7A82` |
| `primary` | `rivian-blue` | `#004B87` |
| `primary-hover` | `rivian-blue-deep` | `#003560` |
| `accent` | `rivian-lemon` | `#FCE300` |
| `accent-hover` | `rivian-lemon` | `#FCE300` |
| `mark` | `rivian-blue` | `#004B87` |
| `success` | `rivian-success` | `#1F8A4C` |
| `warning` | `rivian-lemon` | `#FCE300` |
| `error` | `rivian-error` | `#C0392B` |
| `background-light` | `rivian-white` | `#FFFFFF` |
| `background-dark` | `rivian-black` | `#000000` |
| `surface-light` | `rivian-fog` | `#D9D9DC` |
| `surface-dark` | `rivian-near-black` | `#0B0B0C` |
| `text-primary-light` | `rivian-black` | `#000000` |
| `text-primary-dark` | `rivian-white` | `#FFFFFF` |
| `text-secondary-light` | `rivian-charcoal` | `#1A1A1C` |
| `text-tertiary-light` | `rivian-stone` | `#7A7A82` |
| `border-light` | `rivian-fog` | `#D9D9DC` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `wordmark` | `heading` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `colorChoice` → `logo.wordmark.fill`

- **allowed:** rivian-blue, rivian-white, rivian-black
- **forbidden:** rivian-lemon, rivian-blue-deep, rivian-stone, rivian-graphite

> The Rivian wordmark renders in Rivian Blue, white, or black depending on the surface. The Rivian Lemon adventure accent is a livery and CTA hue — not a wordmark fill. The pressed-blue variant is an interactive-state value, and the neutral grays are surface / text colors. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, gradient-fill, on-busy-photo, placed-without-clearspace, inverted-without-variant

> The Rivian wordmark and "R" mark are rendered flat with generous clearspace. Gradients, shadows, recolorings, and busy-background placements compromise the cinematic, engineered identity Rivian's brand depends on against landscape photography. 

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> Rivian White (#FFFFFF) on Rivian Black (#000000) gives 21:1 — the maximum contrast achievable. The dark-first canvas makes contrast checks the default verification on any new role pairing; AA is the floor. 

#### `contrastRatio` → `roles.colors.accent`

- **against:** `background`
- **minRatio:** `3`
- **standard:** `WCAG-AA-large`

> Rivian Lemon (#FCE300) on Rivian Black (#000000) gives ~17:1 — well above the 3:1 large-text / UI-component AA floor. Because Lemon carries high-priority highlights on the dark canvas, the rule encodes the expectation explicitly. 

#### `contextRestriction` → `roles.colors.accent`

- **forbiddenContexts:** body-text, subtle-divider, error-state
- **allowedContexts:** call-to-action, high-priority-promotion, adventure-livery

> Rivian Lemon is reserved for high-priority CTAs, adventure livery moments, and the R1T/R1S launch line. Using it in body copy, as a subtle divider, or as an error-state hue conflicts with its established adventure / promotional meaning and weakens the saturated yellow's optical impact. 

#### `accessibilityRequirement` → `*`

- **standard:** `WCAG-AA`
- **criterion:** `1.4.3`

> WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. The dark-first canvas and the safety-critical contexts Rivian surfaces appear in (in-vehicle UI, charge-status monitoring) make contrast checks the non-negotiable floor. 

### ⚠️ warning (1)

#### `enumMembership` → `typography.heading.fontWeight`

- **allowed:** 400, 500, 700

> Rivian's marketing and product headlines on rivian.com sit most commonly in the Regular (400) through Bold (700) band. Lighter and heavier extremes are not part of the standard brand chrome. 

### 💡 recommendation (1)

#### `compositionConstraint` → `roles.colors.accent`

- **pairsWith:** rivian-black, rivian-near-black, rivian-charcoal
- **doesNotPairWith:** rivian-blue, rivian-error

> Rivian Lemon reads cleanest against the near-black dark canvas. Pairing it adjacent to the deep navy brand blue or the functional error red creates a chromatic conflict — the adventure accent fights for attention with the corporate chrome or signals a status meaning it does not carry. 

## Provenance

- **Source:** <https://raw.githubusercontent.com/simple-icons/simple-icons/13.0.0/_data/simple-icons.json>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** Rivian Automotive, Inc. — Rivian, the Rivian wordmark, and the Rivian "R" mark are trademarks of Rivian Automotive, Inc. The signature blue (#004B87) is verified via the simple-icons brand database (v13.0.0). Rivian does not maintain a publicly visible brand-guidelines or design-system page; rivian.com is the primary reference for product chrome. 
- **Imported:** `2026-05-19`
- **Notes:** Rivian uses a proprietary corporate sans on its marketing site that is not publicly distributed. This atom references Inter@1 as the open-source rendering substitute for the sans roles. The supporting neutral ramp and the Rivian Lemon adventure accent in the referenced palette are authored complements faithful to rivian.com's chrome rather than lifted from a single Rivian-published token table; see the palette atom notes. Dark is declared as identity per the brand's actual deployment surface. 

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*Generated by the brand-atoms converter. Source: `rivian@1.0.0` from the encyclopedia.*