# NVIDIA

> `nvidia@1.0.0`

NVIDIA Corporation is the silicon company whose GPUs became the substrate of modern AI — CUDA on the data-center side, GeForce on the consumer side, and Omniverse / DRIVE / Jetson across robotics, automotive, and edge. The corporate identity is austere by design: the "eye" logomark and NVIDIA wordmark sit in pure monochrome, with a single chromatic exception — the signature NVIDIA Green (#76B900) — used as the brand's identity accent. Voice is technical, performance-led, and confident; visual treatment is black-and-green-on-white for marketing, with a black canvas variant for developer surfaces.


**Tags:** `nvidia`, `hardware`, `gpu`, `ai`, `silicon`, `cuda`, `green`, `monochrome`

## Atoms

### Palette

**NVIDIA** · `nvidia@1.0.0` · Proprietary — All Rights Reserved

> NVIDIA's corporate palette is anchored on the signature NVIDIA Green (#76B900) — the chartreuse accent that has identified the wordmark and "eye" logomark since the 2006 brand refresh and survives the more recent identity work as the single colored hue allowed on the primary mark. The supporting palette on nvidia.com is otherwise monochrome: pure black for text and the wordmark, a near-white page canvas (#F7F7F7), and a small neutral ramp for surfaces and rules. A slightly cooler green (#74B71B) appears in CSS as the on-dark pairing for legibility. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `body` | **Inter** `(inter@1.0.0)` | OFL-1.1 | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `nvidia-green` | NVIDIA Green | `#76B900` |
| `nvidia-green-dark` | NVIDIA Green (Dark) | `#74B71B` |
| `black` | Black | `#000000` |
| `white` | White | `#FFFFFF` |
| `gray-50` | Gray 50 | `#F7F7F7` |
| `gray-100` | Gray 100 | `#EEEEEE` |
| `gray-300` | Gray 300 | `#A7A7A7` |
| `gray-600` | Gray 600 | `#666666` |
| `gray-700` | Gray 700 | `#5E5E5E` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `white` | `#FFFFFF` |
| `surface` | `gray-50` | `#F7F7F7` |
| `surface-elevated` | `white` | `#FFFFFF` |
| `text-primary` | `black` | `#000000` |
| `text-secondary` | `gray-700` | `#5E5E5E` |
| `text-tertiary` | `gray-600` | `#666666` |
| `primary` | `nvidia-green` | `#76B900` |
| `primary-hover` | `nvidia-green-dark` | `#74B71B` |
| `accent` | `nvidia-green` | `#76B900` |
| `accent-hover` | `nvidia-green-dark` | `#74B71B` |
| `border` | `gray-100` | `#EEEEEE` |
| `mark` | `black` | `#000000` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `black` | `#000000` |
| `surface` | `gray-700` | `#5E5E5E` |
| `surface-elevated` | `gray-600` | `#666666` |
| `text-primary` | `white` | `#FFFFFF` |
| `text-secondary` | `gray-300` | `#A7A7A7` |
| `text-tertiary` | `gray-300` | `#A7A7A7` |
| `primary` | `nvidia-green` | `#76B900` |
| `primary-hover` | `nvidia-green-dark` | `#74B71B` |
| `accent` | `nvidia-green` | `#76B900` |
| `accent-hover` | `nvidia-green-dark` | `#74B71B` |
| `border` | `gray-700` | `#5E5E5E` |
| `mark` | `white` | `#FFFFFF` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `white` | `#FFFFFF` |
| `on-identity` | `black` | `#000000` |
| `primary` | `nvidia-green` | `#76B900` |
| `primary-hover` | `nvidia-green-dark` | `#74B71B` |
| `accent` | `nvidia-green` | `#76B900` |
| `mark` | `black` | `#000000` |
| `background-light` | `white` | `#FFFFFF` |
| `background-dark` | `black` | `#000000` |
| `surface-light` | `gray-50` | `#F7F7F7` |
| `surface-dark` | `gray-700` | `#5E5E5E` |
| `text-primary-light` | `black` | `#000000` |
| `text-primary-dark` | `white` | `#FFFFFF` |
| `text-secondary-light` | `gray-700` | `#5E5E5E` |
| `text-tertiary-light` | `gray-600` | `#666666` |
| `border-light` | `gray-100` | `#EEEEEE` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `colorChoice` → `roles.colors.mark`

- **allowed:** black, white
- **forbidden:** nvidia-green, nvidia-green-dark, gray-300, gray-600, gray-700

> The Logo and Brand Usage page directs users to "use the full, two-color logo wherever possible," with one-color (black on light or white on dark) as the permitted alternative. The NVIDIA wordmark and "eye" logomark are not green — the signature green is the brand's accent color, not the mark fill. Filling the mark with NVIDIA Green is a forbidden recoloring. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, gradient-fill, on-busy-photo, outlined, distorted

> The published guidance prohibits distorting, modifying, or stylizing the logo, applying effects, or placing the mark on busy backgrounds. The mark must appear in its approved proportions and approved color treatments only. 

#### `contrastRatio` → `logo`

- **against:** `background`
- **minRatio:** `10`

> The Logo and Brand Usage page explicitly calls for "a minimum contrast ratio of 1:10 against the background" — stricter than the WCAG floor and applied specifically to the corporate mark to preserve legibility. 

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> Black (#000000) on the white (#FFFFFF) canvas gives ~21:1 and clears WCAG AA at the body-text floor of 4.5:1. The monochrome brand posture leaves no headroom for lower- contrast text on the canvas surface. 

#### `colorChoice` → `roles.colors.primary`

- **allowed:** nvidia-green, nvidia-green-dark
- **forbidden:** black, white, gray-300, gray-600

> NVIDIA Green (#76B900) is the brand's single chromatic accent and the only color permitted in the primary role. Neutrals are reserved for chrome and text. The darker green variant (#74B71B) is the on-dark legibility pairing declared in the live stylesheet. 

#### `accessibilityRequirement` → `*`

- **standard:** `WCAG-AA`
- **criterion:** `1.4.3`

> WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. The monochrome-with-green palette pairs naturally with AA: black on white and white on black both clear AAA, and the green accent is reserved for non-body roles where the AA-large 3:1 floor applies. 

### ⚠️ warning (1)

#### `contextRestriction` → `roles.colors.primary`

- **forbiddenContexts:** body-text, long-form-reading

> NVIDIA Green is the brand accent — used on the wordmark, on calls-to-action, and as a highlight. It is not a body- text color; running paragraphs of NVIDIA Green type would fall below the AA contrast floor on the white canvas (#76B900 on #FFFFFF measures ~3.0:1, below the 4.5:1 body-text minimum). 

### 💡 recommendation (1)

#### `fontPairing` → `typography.display`

- **requires:** `prose`
- **minSizeRatio:** `1.3`

> NVIDIA's marketing surfaces use NVIDIA Sans (proprietary) for both display and body, distinguished by size and weight rather than two distinct families. Maintain at least a 1.3× ratio between display and prose to preserve hierarchy when one family carries both roles. 

## Provenance

- **Source:** <https://www.nvidia.com/en-us/about-nvidia/legal-info/logo-brand-usage/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** NVIDIA Corporation — identity guidance captured from the public Logo and Brand Usage page at nvidia.com/en-us/about-nvidia/legal-info/logo-brand-usage/ and palette values cross-referenced against the deployed stylesheet on nvidia.com. NVIDIA, the NVIDIA logo, the "eye" logomark, GeForce, CUDA, Omniverse, DRIVE, and Jetson are trademarks of NVIDIA Corporation. 
- **Imported:** `2026-05-18`
- **Notes:** The proprietary brand typeface (NVIDIA Sans) is not publicly distributed. This atom references Inter@1 as the open-source rendering substitute and notes the proprietary primary here. Scope is parent corporate identity only — GeForce, CUDA, Omniverse, and other sub-brands are deferred to their own atoms. assets: [] per the encyclopedia's trademark- redistribution policy. 

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*Generated by the brand-atoms converter. Source: `nvidia@1.0.0` from the encyclopedia.*