{
  "id": "monday-com",
  "version": "1.0.0",
  "name": "monday.com",
  "description": "monday.com is a Work OS — a configurable work-management surface for projects, CRM, dev, and service teams. The brand voice is energetic, playful, and column-and-row direct. Visually, the identity is carried by the Monday Red mark (#FF3D57) on a clean white canvas, with vivid status colors in-product and disciplined near-black body text on marketing surfaces. Where competing work-OS brands lean on cool blues, monday.com commits to a single hot red.\n",
  "provenance": {
    "source": "https://monday.com/p/press",
    "license": "Proprietary — All Rights Reserved",
    "attribution": "monday.com and the monday.com logo are trademarks of monday.com Ltd. The primary brand color Monday Red (#FF3D57) is documented on monday.com's press resources. brand-atoms catalogues only the publicly documented signature color and authored neutrals; licensed application of the monday.com name and mark is governed by monday.com's brand-use guidance at monday.com/p/press.\n",
    "importedDate": "2026-05-18",
    "notes": "monday.com's marketing pages render in a neutral humanist sans consistent with Inter; Inter is referenced here as the primary face and is already in the brand-atoms catalog. The supporting product status colors (greens, yellows, purples) are not catalogued at the brand-atoms palette level because monday.com does not publish their canonical hex values; consumers needing them should pull from monday.com's in-product brand surfaces at consumption time.\n"
  },
  "tags": [
    "saas",
    "productivity",
    "monday-com",
    "work-os"
  ],
  "palette": {
    "ref": "monday-com@1.0.0",
    "swatches": [
      {
        "id": "monday-red",
        "name": "Monday Red",
        "value": "#FF3D57",
        "description": "Signature hot-coral red. Primary brand color — used on the wordmark, the mark, primary CTAs, and key interactive surfaces.\n",
        "aliases": []
      },
      {
        "id": "monday-white",
        "name": "Monday White",
        "value": "#FFFFFF",
        "description": "Canvas on light surfaces; reversed wordmark fill.",
        "aliases": []
      },
      {
        "id": "monday-black",
        "name": "Monday Black",
        "value": "#000000",
        "description": "Wordmark on light backgrounds; near-black body text.",
        "aliases": []
      },
      {
        "id": "monday-canvas-dark",
        "name": "Monday Canvas Dark",
        "value": "#1C1F3B",
        "description": "Authored dark-mode canvas — deep neutral aligned with monday.com's product dark theme.",
        "aliases": []
      },
      {
        "id": "monday-surface-light",
        "name": "Monday Surface Light",
        "value": "#F6F7FB",
        "description": "Authored panel surface for light mode.",
        "aliases": []
      },
      {
        "id": "monday-surface-dark",
        "name": "Monday Surface Dark",
        "value": "#292F4C",
        "description": "Authored elevated surface on dark mode.",
        "aliases": []
      },
      {
        "id": "monday-text-secondary",
        "name": "Monday Text Secondary",
        "value": "#676879",
        "description": "Authored secondary text — neutral mid-gray on light canvas.",
        "aliases": []
      },
      {
        "id": "monday-text-tertiary",
        "name": "Monday Text Tertiary",
        "value": "#9799A7",
        "description": "Authored tertiary / muted text.",
        "aliases": []
      },
      {
        "id": "monday-red-hover",
        "name": "Monday Red Hover",
        "value": "#FF5E73",
        "description": "Authored softer Monday Red for hover / active states.",
        "aliases": []
      }
    ],
    "modes": {
      "light": {
        "roles": {
          "background": "monday-white",
          "surface": "monday-surface-light",
          "surface-elevated": "monday-white",
          "text-primary": "monday-black",
          "text-secondary": "monday-text-secondary",
          "text-tertiary": "monday-text-tertiary",
          "primary": "monday-red",
          "primary-hover": "monday-red-hover",
          "accent": "monday-red",
          "accent-hover": "monday-red-hover",
          "warning": "monday-red",
          "warning-hover": "monday-red-hover",
          "error": "monday-red",
          "success": "monday-red"
        }
      },
      "dark": {
        "roles": {
          "background": "monday-canvas-dark",
          "surface": "monday-surface-dark",
          "surface-elevated": "monday-surface-dark",
          "text-primary": "monday-white",
          "text-secondary": "monday-text-tertiary",
          "text-tertiary": "monday-text-secondary",
          "primary": "monday-red",
          "primary-hover": "monday-red-hover",
          "accent": "monday-red",
          "accent-hover": "monday-red-hover",
          "warning": "monday-red",
          "warning-hover": "monday-red-hover",
          "error": "monday-red",
          "success": "monday-red"
        }
      }
    }
  },
  "fonts": [
    {
      "role": "heading",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "body",
      "ref": "inter@1.0.0",
      "family": "Inter",
      "classification": "sans-serif",
      "source": {
        "kind": "google-fonts",
        "family": "Inter",
        "url": "https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,100..900&display=swap"
      },
      "fallbackStack": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        },
        {
          "weight": 900,
          "style": "normal"
        },
        {
          "weight": 900,
          "style": "italic"
        }
      ]
    },
    {
      "role": "mono",
      "ref": "jetbrainsmono-nerdfont@1.0.0",
      "family": "JetBrainsMono Nerd Font",
      "classification": "monospace",
      "source": {
        "kind": "external",
        "family": "JetBrainsMono Nerd Font",
        "notes": "Nerd-Font-patched build of JetBrains Mono. Not available via Google Fonts. Download woff2/ttf files from the Nerd Fonts GitHub release and self-host, or install system-wide for terminal/IDE use.\n"
      },
      "fallbackStack": [
        "JetBrains Mono",
        "Fira Code",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "availableStyles": [
        {
          "weight": 100,
          "style": "normal"
        },
        {
          "weight": 100,
          "style": "italic"
        },
        {
          "weight": 200,
          "style": "normal"
        },
        {
          "weight": 200,
          "style": "italic"
        },
        {
          "weight": 300,
          "style": "normal"
        },
        {
          "weight": 300,
          "style": "italic"
        },
        {
          "weight": 400,
          "style": "normal"
        },
        {
          "weight": 400,
          "style": "italic"
        },
        {
          "weight": 500,
          "style": "normal"
        },
        {
          "weight": 500,
          "style": "italic"
        },
        {
          "weight": 600,
          "style": "normal"
        },
        {
          "weight": 600,
          "style": "italic"
        },
        {
          "weight": 700,
          "style": "normal"
        },
        {
          "weight": 700,
          "style": "italic"
        },
        {
          "weight": 800,
          "style": "normal"
        },
        {
          "weight": 800,
          "style": "italic"
        }
      ]
    }
  ],
  "roles": {
    "colors": {
      "identity": "monday-red",
      "on-identity": "monday-white",
      "primary": "monday-red",
      "primary-hover": "monday-red-hover",
      "accent": "monday-red",
      "accent-hover": "monday-red-hover",
      "success": "monday-red",
      "warning": "monday-red",
      "error": "monday-red",
      "background-light": "monday-white",
      "background-dark": "monday-canvas-dark",
      "surface-light": "monday-surface-light",
      "surface-dark": "monday-surface-dark",
      "text-primary-light": "monday-black",
      "text-primary-dark": "monday-white"
    },
    "typography": {
      "display": "heading",
      "prose": "body",
      "code": "mono"
    }
  },
  "assets": [],
  "rules": [
    {
      "type": "colorChoice",
      "target": "logo.mark",
      "severity": "error",
      "rationale": "The monday.com wordmark renders in Monday Red on light surfaces and in white on dark surfaces. Recoloring the wordmark into off-brand hues violates monday.com's brand-use guidance.\n",
      "allowed": [
        "monday-red",
        "monday-white",
        "monday-black"
      ],
      "forbidden": [
        "any-non-brand-color"
      ]
    },
    {
      "type": "forbiddenTreatment",
      "target": "logo",
      "severity": "error",
      "rationale": "monday.com's press resources prohibit stretching, rotating, recoloring, or applying decorative effects to the wordmark.\n",
      "treatments": [
        "stretched",
        "rotated",
        "recolored",
        "drop-shadow",
        "on-busy-photo",
        "gradient-fill"
      ]
    },
    {
      "type": "contrastRatio",
      "target": "text-primary",
      "severity": "error",
      "rationale": "WCAG 2.1 Level AA contrast minimum for body text. Monday Black (#000000) on Monday White (#FFFFFF) clears AA at 21:1.\n",
      "against": "background",
      "minRatio": 4.5,
      "standard": "WCAG-AA"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On dark surfaces, use monday.com's documented light-fill wordmark variant; do not invert the red wordmark on the fly.\n",
      "when": {
        "backgroundColorScheme": "dark"
      },
      "use": "logo-light"
    },
    {
      "type": "variantSelection",
      "target": "logo",
      "severity": "error",
      "rationale": "On light surfaces, the canonical wordmark renders in Monday Red. A black-on-white monochrome variant is permitted; off- brand hues are not.\n",
      "when": {
        "backgroundColorScheme": "light"
      },
      "use": "logo-red"
    },
    {
      "type": "contextRestriction",
      "target": "roles.colors.identity",
      "severity": "error",
      "rationale": "monday.com's trademark guidance forbids use of the monday.com name and mark in third-party company names, domains, and uses that imply affiliation or endorsement.\n",
      "forbiddenContexts": [
        "product-of-competitor",
        "merchandise",
        "endorsement-implication",
        "company-name-or-domain"
      ]
    },
    {
      "type": "compositionConstraint",
      "target": "roles.colors.identity",
      "severity": "recommendation",
      "rationale": "Monday Red is calibrated to read on white and near-black. Pairing it with another saturated hue at the same weight breaks the high-energy, focused voice of the brand surface.\n",
      "pairsWith": [
        "monday-white",
        "monday-black",
        "monday-surface-light"
      ]
    },
    {
      "type": "enumMembership",
      "target": "typography.heading.fontWeight",
      "severity": "warning",
      "rationale": "monday.com's marketing surfaces render display headings in the medium-to-heavy band (500–800); lighter weights undermine the bold, energetic voice of the brand.\n",
      "allowed": [
        "500",
        "600",
        "700",
        "800"
      ]
    },
    {
      "type": "accessibilityRequirement",
      "target": "*",
      "severity": "error",
      "rationale": "WCAG 2.1 Success Criterion 1.4.3 (Contrast Minimum) — Level AA. monday.com-skinned surfaces must clear AA on body text.\n",
      "standard": "WCAG-AA",
      "criterion": "1.4.3"
    }
  ]
}