# JM Family Enterprises

> `jmfamily-enterprises@1.0.0`

JM Family Enterprises, Inc. — founded in 1968 by Jim Moran and headquartered in Deerfield Beach, Florida — is a privately held diversified company with annual revenue of $24.7 billion and over 5,500 associates. JMFE is the parent of Southeast Toyota Distributors (the world's largest independent Toyota distributor), Southeast Toyota Finance, JM&A Group, JM Lexus, and World Omni Financial. Voice: "World-Class Workplace." Visual identity is professional and corporate: deep teal primary, heritage gold and signal-yellow accents, a deep blue-black ink, set on a white light-first canvas. Display copy in Freight Text Pro pairs with Proxima Nova body — both visible on jmfamily.com.


**Tags:** `corporate`, `parent-company`, `automotive`, `finance`, `jmfe`, `teal`, `light-first`

## Atoms

### Palette

**JM Family Enterprises** · `jmfamily-enterprises@1.0.0` · Proprietary — All Rights Reserved

> Corporate palette for JM Family Enterprises, anchored on a deep teal primary with warm gold and signal-yellow accents. Extracted directly from the live jmfamily.com theme stylesheet. 

### Fonts

| Role | Font | License | Classification |
|------|------|---------|----------------|
| `heading` | **Freight Text Pro** `(freight-text-pro@1.0.0)` | Adobe Fonts subscription — licensed for web embedding via Adobe Fonts kit | serif |
| `body` | **Proxima Nova** `(proxima-nova@1.0.0)` | Adobe Fonts subscription — licensed for web embedding via Adobe Fonts kit | sans-serif |
| `mono` | **JetBrainsMono Nerd Font** `(jetbrainsmono-nerdfont@1.0.0)` | OFL-1.1 | monospace |

## Swatches

| ID | Name | Value |
|----|------|-------|
| `jmfe-teal` | JMFE Teal (primary) | `#008C99` |
| `jmfe-teal-deep` | JMFE Teal Deep | `#00838F` |
| `jmfe-teal-slate` | JMFE Teal Slate | `#5C92A2` |
| `jmfe-teal-light` | JMFE Teal Light | `#B1DCE0` |
| `jmfe-teal-mist` | JMFE Teal Mist | `#C2E2E5` |
| `jmfe-ink` | JMFE Ink | `#1D2C31` |
| `jmfe-slate` | JMFE Slate | `#405765` |
| `jmfe-gray-warm` | JMFE Gray Warm | `#5D6770` |
| `jmfe-gray-cool` | JMFE Gray Cool | `#7B7C80` |
| `jmfe-gold` | JMFE Gold | `#A79154` |
| `jmfe-amber` | JMFE Amber | `#D1A829` |
| `jmfe-yellow` | JMFE Yellow | `#F5C542` |
| `jmfe-signal-yellow` | JMFE Signal Yellow | `#FFC60A` |
| `jmfe-orange` | JMFE Orange | `#F99C25` |
| `jmfe-terracotta` | JMFE Terracotta | `#E16B2A` |
| `jmfe-bg` | JMFE Background | `#FFFFFF` |
| `jmfe-surface` | JMFE Surface | `#F5F7F8` |

## Mode role mappings

### Light mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `jmfe-bg` | `#FFFFFF` |
| `surface` | `jmfe-surface` | `#F5F7F8` |
| `surface-elevated` | `jmfe-teal-mist` | `#C2E2E5` |
| `text-primary` | `jmfe-ink` | `#1D2C31` |
| `text-secondary` | `jmfe-slate` | `#405765` |
| `text-tertiary` | `jmfe-gray-warm` | `#5D6770` |
| `primary` | `jmfe-teal` | `#008C99` |
| `primary-hover` | `jmfe-teal-deep` | `#00838F` |
| `accent` | `jmfe-gold` | `#A79154` |
| `secondary-accent` | `jmfe-teal-slate` | `#5C92A2` |
| `highlight` | `jmfe-signal-yellow` | `#FFC60A` |
| `success` | `jmfe-teal-deep` | `#00838F` |
| `warning` | `jmfe-amber` | `#D1A829` |
| `error` | `jmfe-terracotta` | `#E16B2A` |
| `info` | `jmfe-teal` | `#008C99` |

### Dark mode

| Role | Swatch | Hex |
|------|--------|-----|
| `background` | `jmfe-ink` | `#1D2C31` |
| `surface` | `jmfe-slate` | `#405765` |
| `surface-elevated` | `jmfe-gray-warm` | `#5D6770` |
| `text-primary` | `jmfe-bg` | `#FFFFFF` |
| `text-secondary` | `jmfe-teal-mist` | `#C2E2E5` |
| `text-tertiary` | `jmfe-teal-light` | `#B1DCE0` |
| `primary` | `jmfe-teal-light` | `#B1DCE0` |
| `primary-hover` | `jmfe-teal-mist` | `#C2E2E5` |
| `accent` | `jmfe-amber` | `#D1A829` |
| `secondary-accent` | `jmfe-teal-slate` | `#5C92A2` |
| `highlight` | `jmfe-signal-yellow` | `#FFC60A` |
| `success` | `jmfe-teal-light` | `#B1DCE0` |
| `warning` | `jmfe-amber` | `#D1A829` |
| `error` | `jmfe-terracotta` | `#E16B2A` |
| `info` | `jmfe-teal-light` | `#B1DCE0` |

## Brand semantic roles

### Colors

| Role | Swatch | Hex |
|------|--------|-----|
| `identity` | `jmfe-bg` | `#FFFFFF` |
| `on-identity` | `jmfe-ink` | `#1D2C31` |
| `primary` | `jmfe-teal` | `#008C99` |
| `primary-hover` | `jmfe-teal-deep` | `#00838F` |
| `accent` | `jmfe-gold` | `#A79154` |
| `highlight` | `jmfe-signal-yellow` | `#FFC60A` |
| `mark` | `jmfe-ink` | `#1D2C31` |
| `warning` | `jmfe-amber` | `#D1A829` |
| `error` | `jmfe-terracotta` | `#E16B2A` |
| `text-primary-light` | `jmfe-ink` | `#1D2C31` |
| `text-primary-dark` | `jmfe-bg` | `#FFFFFF` |
| `background-light` | `jmfe-bg` | `#FFFFFF` |
| `background-dark` | `jmfe-ink` | `#1D2C31` |
| `surface-light` | `jmfe-surface` | `#F5F7F8` |
| `surface-dark` | `jmfe-slate` | `#405765` |
| `border-light` | `jmfe-teal-mist` | `#C2E2E5` |

### Typography

| Role | Font role key |
|------|---------------|
| `display` | `heading` |
| `prose` | `body` |
| `code` | `mono` |

## Rules

### 🛑 error (6)

#### `contrastRatio` → `text-primary`

- **against:** `background`
- **minRatio:** `4.5`
- **standard:** `WCAG-AA`

> JMFE Ink (#1D2C31) on JMFE Background (#FFFFFF) measures ~14:1 — decisively past the AA floor. The corporate audience (employees, investors, dealer partners) consumes long-form annual-report and press-release content; AA is the documented baseline for the JMFE family. 

#### `colorChoice` → `roles.colors.primary`

- **allowed:** jmfe-teal, jmfe-teal-deep
- **forbidden:** jmfe-gold, jmfe-amber, jmfe-yellow, jmfe-signal-yellow, jmfe-orange, jmfe-terracotta

> JMFE Teal (#008C99) is the corporate primary on jmfamily.com — links, primary buttons, and accent strokes. The gold, amber, yellow, orange, and terracotta swatches are heritage / signal / illustration accents and must not stand in for the primary brand color. The teal carries the recognition; the warms accent it. 

#### `colorChoice` → `roles.colors.mark`

- **allowed:** jmfe-ink, jmfe-bg
- **forbidden:** jmfe-teal, jmfe-teal-deep, jmfe-gold, jmfe-signal-yellow, jmfe-terracotta

> The JM Family wordmark is rendered in deep blue-black on light surfaces or reversed to white on the deep-ink background — never re-tinted in teal, gold, or signal- yellow. The brand-card accents stay alongside the wordmark, not inside it. 

#### `forbiddenTreatment` → `logo`

- **treatments:** stretched, rotated, recolored, drop-shadow, inverted-without-variant, gradient-fill, on-busy-photo

> The JM Family wordmark is a registered mark. Apply official variants only; the inverted (white-on-ink) variant must be used for dark surfaces rather than auto-inverting the light-surface variant. Drop shadows, gradient fills, and stretched aspect ratios are all forbidden per standard corporate-identity practice. 

#### `contextRestriction` → `roles.colors.highlight`

- **forbiddenContexts:** body-text, error-state, destructive-action
- **allowedContexts:** cta-emphasis, data-viz-callout, print-feature

> JMFE Signal Yellow (#FFC60A) is a high-attention callout used sparingly for feature emphasis and data-viz highlights on jmfamily.com. It must NOT be used as a body-text color (illegible at small sizes against white) and it must NOT be reused as a warning or error signal — JMFE Amber and Terracotta hold those roles. 

#### `fontPairing` → `typography.display`

- **requires:** `prose`
- **minSizeRatio:** `1.5`

> Freight Text Pro serves as the editorial display face on jmfamily.com and pairs with Proxima Nova body. A 1.5× minimum size ratio preserves the serif-display vs sans-prose hierarchy the corporate site has deployed since the current brand refresh. 

### 💡 recommendation (1)

#### `compositionConstraint` → `roles.colors.primary`

- **pairsWith:** jmfe-bg, jmfe-surface, jmfe-ink, jmfe-teal-mist
- **doesNotPairWith:** toyota-red, lexus-chrome

> JMFE Teal sits on the corporate white / surface / ink scale. Pairing it adjacent to Toyota Red or the Lexus Chrome breaks the corporate-parent positioning — JMFE is the umbrella identity, distinct from the OEM identities of its subsidiaries' partners. 

## Provenance

- **Source:** <https://www.jmfamily.com/>
- **License:** `Proprietary — All Rights Reserved`
- **Attribution:** JM Family Enterprises, Inc. — all trademarks, wordmarks, and brand assets are the property of JM Family Enterprises. This spec reflects the publicly observable visual identity on jmfamily.com (style.min.css, deployed press kits) and is not an official brand-guidelines document. 
- **Imported:** `2026-05-19`
- **Notes:** 1.0.0 audit upgrade of jmfamily-enterprises@0.1.0 — preserves the rich palette extracted from jmfamily.com (teal primary, gold + signal-yellow + amber + terracotta accents), adds identity / on-identity roles for the white corporate canvas, and expands the rules block from 2 to 7 typed entries. The 0.1.0 spec remains historical; <jmfamily-enterprises@1> resolves to this 1.0.0 atom. 

---

*Generated by the brand-atoms converter. Source: `jmfamily-enterprises@1.0.0` from the encyclopedia.*